企業調査レポート ベルシステム24ー - FISCO2....

FISCO Ltd. http://www.fisco.co.jp 6183 東証 1 部 COMPANY RESEARCH AND ANALYSIS REPORT 執筆:客員アナリスト 国重 希 FISCO Ltd. Analyst Nozomu Kunishige 企業調査レポート  ベルシステム 24 ホールディングス 2020 年 11月 24 日(火) 企業情報はこちら >>>

Transcript of 企業調査レポート ベルシステム24ー - FISCO2....




Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
2
3.-2021 2-... . . . . . . . . . . . . . . . . . . . . . . . . . . - 01
4.-DX-... - 02
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2.-2021 2-... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . - 12

Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
01 22
Customer Relationship Management2020 8
37 18,000
1
<8001> <7911>

2. 2021 2 2
2021 2 2 66,871 6.1% 6,623
12.6% 4,250 14.7%
2021 2 50.7% 57.6%
CRM



9.9% 0.6pt 2020 2 29.2%
30.1% 2020 3 1 4.5% 6.7%

1 2021 2
132,000 4.2% 11,500 3.6%
7,200 2.8%


21.0 21.0 42.0 42.9%
50%
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
02 22
4. DX
20222021 2 2023 2
1,480 140 9.5% 90 ROE14.8%
D/E 0.91 5.3% 8.7%
1)
2)DX
/CRM 3) 3
1,000 4,000 DX
“DX” /CRM


Key Points
2021 2266,8716.1%6,623 12.6%
2021 2132,0004.2%11,5003.6% 42 50%
20222023 21,480140 DX
102,540 108,916
115,618 121,113
126,663 132,000
8,884 8,172
9,319 8,580
11,105 11,500
()() () ()
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
03 22
37 18,000
2020 8 37 18,000
1,5000 CRM
<9715>( )NTT
BB

1982
2014 10 2015 11 1
2020 2 40.79% 2017 11
14.35%

2020 5 CDOCIO

199012 ( )
1992 8 ( ) 24 24
199412
1995 8 ( ) ( )
1997 2 2
199911 1
2000 4 ( ) 2003 10 ( ) .com 2008 3 24
2002 6 ( ) 2006 1
2004 1 ( ) 2015 10
2005 1
2005 7 ( )BELL243dots 2007 11 ( )BELL24Cell Product
2005 9 ( )BELL24Cell Product 2019 2
2007 6 ( ) 2011 9 Shanghai BELL-PACT Consulting Limited 2009 5
2009 3 ( )
2009 6 ( )
200910 ( )BCJ-3 ( )BCJ-4
2010 2 ( )BCJ-4 24
2010 6 ( )BCJ-4 24 ( ) 24 24
2011 7 ( )BCJ-3BS
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
04 22
2012 1 ( )BCJ-7
2012 3 ( )BCJ-3BS ( )BCJ-3 24 ( ) 24 24 ( )
2014 3 ( ) 24 24 ( ) 24 ( ) 24 24
2014 6 ( )BCJ-15 ( )BCJ-16
201410 Bain Capital Bellsystem Hong Kong Limited 49.9% ( )
2015 3 ( )BCJ-16 ( )BCJ-7 24 ( ) 24 24
2015 9 ( )BCJ-15 24 ( ) 24 ( ) 24 BB ( )
201511 1
2017 1 ( ) IML( ) ( )
2017 7 24 Hoa Sao 24 CTC ( ) BPO
201711 ( ) 12 Bain Capital
201911 24
202010 24TB

( )( ) ( ) CRM
CRM 2
2019 2 100% ( )BELL24Cell Product
2019 3 ( ) CSOContract Sales Organization
2019 11 24
CRM
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
05 22
05

(1) CRM 24 100% CRM

OutsourcingWeb
2020 10
51% 49% ( )TB

24 2017 7
Hoa Sao Group Joint Stock Company 49% Bellsystem24-Hoa
Sao Joint Stock CompanyHoa SaoHoa Sao 10
24 2020 1
True Touch 2020 2
CRM
(2) a) CTC BPO CTC <4739> 100%
CTC
CTCFC 2017 7 CTCFC 51% IT
CTCFC HDI



24
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
06 22
CRM 99.1% 0.9%
CRM 98.0% 2.0% 2020 2
24 CRM

(1) CRM CRM 1 2021
2 2 CRM 89.0% 2021
2 2 CRM 11.0%
1


Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
07 22

(2) CRM CRM 2021 2 2 300
26.1% 25.0% 16.9% 16.4%
11.2% 2.5% 2.0%

2017 2 10.2%

2.5% 2.0%
220022112222

CRM 300
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
08 22
1. 2021 2 2
2021 2 2





DX
2021 2 2
AIMachine
Intelligence
&
AI MopasAI
Knowledge Creator
AI
1
ekubot
2021 2 2 66,871
6.1% 6,623 12.6% 6,416 14.3%
4,250 14.7% 2021 2
50.7% 57.6% 59.0%
10

Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
09 22
09

9.9% 0.6pt 2020 3 1
4.5% 2020 2 ROE 14.8% 1
5.6%

63,036 66,871 6.1% 3,835
5,880 6,623 12.6% 743
5,614 6,416 14.3% 802


(1) CRM 66,269 6.6%
99.1% 602 31.3% 0.9%
CRM
59,010 3.4%
10 7,259
42.2% CRM
CRM

CRM 6,493 11.4% 98.0%
130 165.3% 2.0%

CRM 9.8% 0.4pt 21.6%
16.0pt
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
10 22
63,036 66,871 6.1% 3,835
CRM 62,160 66,269 6.6% 4,109
57,057 59,010 3.4% 1,953
5,103 7,259 42.2% 2,156
876 602 -31.3% -274
5,880 6,623 12.6% 743
CRM 5,831 6,493 11.4% 662
49 130 165.3% 81
9.3% 9.9% - 0.6pt
CRM 9.4% 9.8% - 0.4pt
5.6% 21.6% - 16.0pt


2017 2 72.5 2020 2 131.7
2021 2 2 72.8 16.5%


36.5 36.3
1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q
17/2 18/2 19/2 20/2 21/2

Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
11 22
11

(2) 2021 2 2 172,252 3,744
27,322 365 274
223 629
144,930 3,379 380 3,372
IFRS16
2020 2

120,149 1,178 49,070
11,112 749 12,600
71,079 9,934
13,416 52,103 2,566
2,706

2020 3 1 6.7% D/E
1.16 0.07

20/2 21/2 2Q
26,957 27,322 365 7,767 7,544 -223 17,967 18,596 629
141,551 144,930 3,379 32,674 36,046 3,372 96,250 96,250 0 3,323 2,943 -380
168,508 172,252 3,744 37,958 49,070 11,112 6,144 5,395 -749 10,436 23,036 12,600
81,013 71,079 -9,934 57,742 44,326 -13,416
118,971 120,149 1,178 68,178 67,362 -816 369 337 -32 49,537 52,103 2,566 29.2% 30.1% 0.9pt D/E 1.23 1.16 0.07

Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
12 22
7,544 533
4,922 2,116 6,664
6,416 3,784 2,724
1,742
1,004 294 5,139
2,662 1,544

(a) 8,053 6,664 -1,389
(b) -1,015 -1,742 -727
-5,023 -5,139 -116
(a)+(b) 7,038 4,922 -2,116
8,077 7,544 -533
2020 2
2021 2 2021 2 1


2



Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
13 22




2021 2 132,000 4.2%
11,500 3.6% 11,050 4.9% 7,200
2.8%


126,663 132,000 4.2% 5,337
11,105 11,500 3.6% 395
10,534 11,050 4.9% 516

Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
14 22
1.
2018 2 2020 2
1,310 115 8.8%
ROE14.3% D/E 1.2
2020 2 1,266
111 D/E 1.23 3
5.2% 10.6% 8.8%ROE 14.8%
2017 2
2019 2



Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
15 22
2.
2020 5 20222021 2 2023 2







1) 3 2)
DX 3) 3
100 2023 2 1,480
5.3% 140 9.5% 90 8.7% ROE14.8%
D/E 0.91

Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
16 22
3. 3
DX (3) 3 SDGs

(1) 3 1 3

1,5000
3


1,000 4,000
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
17 22



6 22,000
2017 10 2018 12

SUDAchi

2019 7 3


Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
18 22

(2) DX 2 DX DX /CRM




2022
Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
19 22





2020 5 DX BPOBusiness Process
Outsourcing TB
2020 6 ( ) &
AI

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COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
20 22
BPO

24 2017 7 Hoa Sao 49%
24 2020 1
True Touch 49.99%
2020

CSR
CSR SDGs

2018 11 ( )
10
CSR Kids & Family
Chocolate Academy20192SDGs()

2020 8 2019 5
SDGs
2019 8 NGO


Important disclosures and disclaimers appear at the back of this document.
COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
21 22

( )
201910work with PrideLGBTPRIDE
2019 “ ” 2020 3 NPO J-Win
2020 J-Win
2020 5
3



50% 2
2019 2 18 18 36
2020 2 21 21 42
44.1% 2021 3 1
2021 2 21 21
42 42.9%
2021
2 50%

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COMPANY RESEARCH AND ANALYSIS REPORT
FISCO Ltd.
2020 1124 24 6183 1 https://www.bell24hd.co.jp/jp/ir/index.html
22 22
61.2

36.036.0
42.0
36.0
42.0