Dementia campaign presentation
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Transcript of Dementia campaign presentation
Dementia Early Diagnosis CampaignA partnership with Alzheimer’s Society in Lancashire
How will we measure the effectiveness? • 10% increase in the number of
referrals to Memory Assessment Service by GPs from March to June
• Online traffic to the new website: lancashire.gov.uk/dementia
ResearchDesk research and insight from Public Health England Interviews with health professionals and dementia support servicesDesign concepts tested on focus groups Messages and imagery developed from this feedback
Who are we targeting?• 55-75 year olds who may have noticed
changes in their loved ones memory or behaviour
• Focus on areas with expected growth in dementia prevalence
Stakeholders• Information packs to all GPs and
Memory Assessment Clinics• Pharmacies, libraries and parish councils
provided with campaign materials• Campaign toolkit shared with stakeholders
Launch – 14 March• Media relations and photoshoot• Alzheimer’s Society promotional event in Preston
AimTo increase the number of people with dementia being diagnosed earlier and accessing treatments and support to help them live well for longer
Key messages• If you are worried about your own, or
someone else’s memory, its best to get it checked out
• The sooner you act, the more can be done to help• Treatments and support are available for
dementia and other memory related conditions
How are we targeting them?Campaign collateral• New website developed
Videos to enhance web content and social media
• Campaign literature •Paid-for advertising• Billboards and bus stops• Local radio • Google ads & Facebook• TV advertising via Sky AdSmart & GP surgeries