COMPETENCY REPORTMBA International Marketing and Communication

Strategy

Palina Supeyeva

INTERNSHIP EXPERIENCEEMEA Marketing Digital & Planning Intern Project Manager

Vmware is a global leader in cloud infrastructure and business mobility. The

company accelerates digital transformation by enabling enterprises to

master a software-defined approach to business and IT. VMware is a member of

the Dell Technologies family of businesses.

Digital booking platforms for tourist guides worldwide.

platform for local guides

platform for professional

guides

➤ Interaction and cooperation with the product manager and the development team.➤Planning, implementation and control of development projects.

➤ Conversion analysis and analytics. ➤ Improvement analysis.

➤ Maintain and adapt marketing planning and budgeting tools. ➤ Work on the evolution of Planning/Budget tools. ➤ Contribute to streamlining company’s processes. ➤ Contribute to the Digital Marketing Department activities. ➤ Contribute to the document Management system.

Project Roles:

Marketing skillsSocial

➤ Demand generation management.

➤ Seeding. ➤ Organic

execution & tracking.

➤ Reporting. ➤ Reviewing of

paid social creatives.

➤ Delivery of organic posts, images and timing to Social Media Team.

Content

➤ Creation. ➤ Management. ➤ Newsletters. ➤ Creation of

scripts for corporate videos.

Campaign

➤ Tracking. ➤ Reporting. ➤ Outbound

testing.

Budget

➤ Maintenance of marketing, planning and budgeting tools.

➤ Reporting.

Streamlining of processes

➤ Powerpoint decks. ➤ BP visio diagrams. ➤ Sharepoint update.

➤Posts in Socialcast.

Project Management & other skills

➤ Quality control of the website and mobile application.

➤ Website and mobile development planning management.

➤ Raising and control of tasks in PM tools, creation of sprints, follow-up.

➤ Improvement Analysis of used tools and software.

➤ Conversion analysis of the mobile and website, analytics.

➤ Creation of presentations for stakeholders and business partners.

Roadmap

MarketingProject

Management

Competencies to be

developedExperience

STORYTELLING COMMUNICATION

Identification of best business practices

Technical competencies

Ability to identify, adapt, sell and promote a media story for max

impact.

The ability to deal with senior

management and external partners.

The ability to react quickly and take

necessary measures

PROACTIVITY

DREAM JOB

THANK YOU!