Conferencia Congreso turismo rural de Navarra
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Transcript of Conferencia Congreso turismo rural de Navarra
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Estrategia en redes sociales
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+ 90% de los españoles utilizamos Internet para informarnos
Pasamos más de 5 horas en Internet al día
Crecimiento de las redes sociales
7 de cada 10 personas eligen por recomendación
Una de las cosas más buscadas en Internet: turismo/ocio
INSPIRACIÓN
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DECISIÓN
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PLANIFICACIÓNY RESERVA
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VIAJE
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COMPARTIR
1.0 y 2.0
Boca - Oreja
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@clara_soler @turisticate
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Plan de social media
Análisis Objetivos
Estrategia Tácticas
AccionesControl
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@clara_soler @turisticate
Plan social media
Análisis
Situación interna Situación externa
Entorno competitivoDAFO
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@clara_soler @turisticate
Plan social media
Objetivos
¿Vender? ¿Hablar?
¿impactar?
¿diferenciarse?
¿innovar?
¿ahorrar?
¿escuchar?
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@clara_soler @turisticate
Plan social media
Estrategia
Identificar público objetivoBuscar evangelizadores
Comunicación - lenguaje
PosicionamientoVenderConversiónSuscripción
Medios
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@clara_soler @turisticate
Plan social media
Tácticas
Atraer a nuevos clientes-Email-Publicidad-Sem/seo-Redes sociales-On-off line
Retener – fidelizar CRM
Medir-Roi-Ior
Web-Usabilidad-Diseño-Arquitectura-Accesibilidad-Contenidos-Atención
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@clara_soler @turisticate
Plan social media
Acciones
Herramientas, tecnologíaapps
Calendario de actuaciones
Presupuesto Personal
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@clara_soler @turisticate
Plan social media
Control
Objetivos Medición
Comparar Corregir
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@clara_soler @turisticate
Visit elche
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@clara_soler @turisticate
En 21 días!!
#visitelche
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@clara_soler @turisticate
#visitelche
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@clara_soler @turisticate
#visitelche
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@clara_soler @turisticate
#visitelche
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@clara_soler @turisticate
#visitelche
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@clara_soler @turisticate
#visitelche
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@clara_soler @turisticate
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@clara_soler @turisticate
Resultados / herramientas
Reputación on-line y Analítica
Alexa
Google analytics
Reader
Google Alerts
Social Mention
Red
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@clara_soler @turisticate
herramientas
Hootsuite
Tweetdeck
socialbro
tweetstats
hashtrackingtweetreach
#visitelche
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@clara_soler @turisticate
herramientas
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@clara_soler @turisticate
herramientas
Etc..
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@clara_soler @turisticate
REsultadosRRR
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@clara_soler @turisticate
web
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@clara_soler @turisticate
resultados
R O I
V s
IO R
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@clara_soler @turisticate
resultados
R O I
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@clara_soler @turisticate
resultados
IO RIm p a c t O f R e la t io n s h ip
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@clara_soler @turisticate
Otros ejemplos
Restaurante en Foursquare
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@clara_soler @turisticate
Reservas por Twitter, Facebook, WhatsApp…
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@clara_soler @turisticate
Otros ejemplos
Hotel
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@clara_soler @turisticate
Otros ejemplos
Hotel en Instagram
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@clara_soler @turisticate
Otros ejemplos
Agencia
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@clara_soler
www.clarasoler.es
@turisticate
APLAUSOS
Gracias ;)