coca Cola Company Presentation
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Transcript of coca Cola Company Presentation
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By:
Alina Shiraz
Shanzey Goheer
Huda SaeedAyesha Khanum
Hina Arif
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Introduction
The Coca-Cola Companyis the largest beveragecorporation in the world.
It is also the largest
manufacturer, marketerand distributor of non-alcoholic syrups as well asbeverage concentrates.
The corporation is well
known for its product,Coca-Cola that wasinvented in 1886 by John
Stith Pemberton.
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Introduction
The Coca-Cola Company offers more than 400brands, besides the hugely popular Coca-Colabeverage.
Some of the varieties of beverages that areoffered by the company are: Coke, Sprite, Fanta,Diet coke and Coke classic.
The Coca-Cola Company makes available over
400 brands in more than 300 nations world wideand serves over 1.5 billion consumer servingseveryday.
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History
Coca-Cola Enterprises, established in 1986, is a youngcompany by the standards of the Coca-Cola system.
Each of its franchises has a strong heritage in thetraditions of Coca-Cola that is the foundation for this
Company. The Coca-Cola Company traces its beginning to 1886,
when an Atlanta pharmacist, Dr. John Pemberton, beganto produce Coca-Cola syrup for sale in fountain drinks.However the bottling business began in 1899 when twoChattanooga businessmen, Benjamin F. Thomas andJoseph B. Whitehead, secured the exclusive rights tobottle and sell Coca-Cola for most of the United Statesfrom The Coca-Cola Company.
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Mission, Vision and Values
Coca-Colas mission is torefresh the world and toinspire moments ofoptimism and happiness.
Their vision and Valuesserve as the frameworkfor their Roadmap andguides every aspect ofbusiness by describingwhat they need to
accomplish in order tocontinue achievingsustainable, qualitygrowth.
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Organizational Structure
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Market Share
Being the biggest
company in the soft
drink industry, Coca
Cola enjoys thelargest market share.
This company
controls about 59% of
the world market.
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Boston Consulting Group Analysis
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Boston Consulting Group Analysis
Stars: High growth business competing in market where they arerelatively strong compared with the competition. They have a highpoint shares and are the ideal businesses.
Cash: Low-growth business with a relatively high point shares.These businesses were stars but now have lost their attractiveness.
Question Mark: Businesses with low point share but which mayhave a high growth rate. This suggests that they have potential butmay require huge ever, a competing force extraordinary effort inorder to grow point share.
Dogs: Businesses that have low relative share and low expectedgrowth rate. Dogs may generate enough points to sustain but theyare rarely, if ever, a competing force.
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SWOT Analysis
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SWOT Analysis
STRENGTHS
The company owns four of thetop five soft drink brands in theworld: Coca-Cola, Diet Coke,Sprite and Fanta.
Strong brands allow thecompany to introduce brandextensions such as VanillaCoke, Cherry Coke and Cokewith Lemon. Over the years,the company has made largeinvestments in brand
promotions. Coca-cola is one of the best
recognized global brands.
WEAKNESSES
The company receivednegative publicity in Indiaduring September 2006.
The Company was accused bythe Center for Science andEnvironment (CSE) of sellingproducts containing pesticideresidues.
Coca-Cola products sold insome countries contained ahazardous pesticide residue.
These pesticides includedchemicals which could causecancers, damage the nervousand reproductive systems andreduce bone mineral density.
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SWOT Analysis
OPPORTUNITIES
Coca Cola Company has to pay
15% - sales tax20% - excise duty
27% - goes to government03% - In making Budget and many more, they canincrease the price and can get profit.
THREATS There are much more threats in increasing prices.
Coke will lose the margin of its profit and can face loss.
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PEST Analysis
POLITICAL ANALYSIS
The following are some of the factors that could cause Coca-Cola company'sactual results to differ materially:
Changes in laws and regulations.
Changes in the non-alcoholic business environment.
Political conditions, especially in international markets.
ECONOMIC ANALYSIS
Last year the U.S. economy was strong and nearly every part of it wasgrowing and doing well. However, things changed. Most economists looselydefine a recession as two consecutive quarters of contraction, or negativeGDP growth.
SOCIAL ANALYSISConsumers from the ages of 37 to 55 are also increasingly concerned withnutrition. There is a large population of the age range known as the babyboomers. Since many are reaching an older age in life they are becomingmore concerned with increasing their longevity. This will continue to affect
the non-alcoholic beverage industry by increasing the demand overall andin the healthier beverages.
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PEST Analysis
TECHNOLOGICAL ANALYSIS
Some factors that cause company's actual results todiffer materially from the expected results are as follows:
Introduction of cans and plastic bottles have increasedsales for Coca-Cola as these are easier to carry and youcan bin them once they are used
The effectiveness of company's advertising, marketingand promotional programs
As the technology is getting advanced there has beenintroduction of new machineries all the time. Due tointroduction of this machineries the production of theCoca-Cola company has increased tremendously
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Managerial Functions
Planning
Organizing
Staffing
Leading
Controlling
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Planning
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Organizing
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Staffing
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Leading
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Controlling
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Major Competitor
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Company Statistics
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Pricing and Promotional Strategies
The pricing strategy thatcoca cola has adopted inpast years is Differentprices in different
seasons. Promotional Strategies
include direct selling,indirect selling,distribution channels,
UTC scheme salepromotion and eyecatching Position.
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Advertisement
Print Media
POS Material
TV Commercials
Billboards and
Holdings
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Products
There are different brands of the Coca Cola Company,
which are currently in use throughout the world. This
company not only deals in the carbonated drinks but also
other drinks. While launching its product, the marketing
team considers the culture of the country. Major brands of coca cola
Coke
Sprite
Fanta
Diet coke
Coke classic
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Target Market and Market Segmentation
Cokes commercials basically based on young
generations, so, the young generation is the target
market of Coke but they also consider about the old
people they take then as a mix-target market.
Those areas where the demand is higher than the other
areas. There are so many people who take this drink
daily and those people who take weekly and those who
take less often are always there as well. So, their basicsegments are those people who take this drink regularly.
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Factors Effecting Sales
Per capita income
Competitors
Weather
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Future Plans
Every organization runs on the basis of profit
maximization so Coke is also looking for a high profit
margin. There are three major ways of making money:
Over-night profit
Windfall profit
Ethical and un-ethical ways
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Promise of Coke
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Achievements
Argentina's Most Admired Companies Ranking (October2006)
2006 Corporate Social Responsibility Award, American
Chamber in Shanghai (September 2006)
Citizenship efforts, Committee for EconomicDevelopment (June 2006)
Social reporting transparency, Roberts Environmental
Center (January 2006)
China's Best Corporate Citizen Conduct Award, 21stCentury Business Herald(December 2005)
And many more..
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Recommendation
Coca Cola Company should try to emphasismore on providing their Infrastructure in themarket to facilitate their customers.
According to the survey conducted by the
international firm, Pakistani people like little bitsweeter cola drink. So for this, Coca Colacompany should produce their productaccording to the local demand.
Marketing team should try to increase theavailability of Coke in rural areas.
They should also focus the old people.
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THANK
YOU!!