CB Case Presentation Show

8/14/2019 CB Case Presentation Show

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An endeavor byGroup 2

Term PaperPresentation


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Welcome

ConsumerBehavior

Group- 2

Term

paperpresentation

presenting-

Taslima Shaon(Roll 060041)

Perception


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Introducing Group Members. . . .

Saumitra Kumar Paul

Welcomepresenting-


Term

paperpresentation


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ahmmad Sultan

Welcomepresenting-


Term

paperpresentation


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Md. Jobaye Noor Rahman Shoron

Welcomepresenting-


Term

paperpresentation


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A.K.M. Reyad Rahman

Welcomepresenting-


Term

paperpresentation


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Term

paperpresentation

Sanjida Naznin

Welcomepresenting-



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Term

paperpresentation

Robiul Islam

Welcomepresenting-



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Term

paperpresentation

Md. Amirul Islam

Welcomepresenting-


ti


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Term

paperpresentation

Abu Syed Md. Lotiful Islam

Welcomepresenting-


ti


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Term

paperpresentation

M. M. R. Chowdhury Bipu

Welcomepresenting-


ti


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Term

paperpresentation

Quazi Md. Zafor Iqbal GhaniPlabon

Welcomepresenting-


ti


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Term

paperpresentation

Taslima Shaon Shaon

Welcomepresenting-


presenting


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Term

paperpresentation

Md. Nishadul Islam

Welcomepresenting-


presenting


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Term

paperpresentation

Md. Sirajul Islam

Welcomepresenting-


presenting


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Acknowledgement . . . .

Department of Marketing,

Rajshahi University.

Prof. Dr. Salim Reza

presenting-


presenting


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Acknowledgement . . . .

Audiences & ParticipantsMBA Program (evening)

5th Batch, IBA.

presenting-


presenting-


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Introducing Presenters. . . .

Term

paperpresentation

TaslimaShaon

Characteristics of sensation

1st

presenting-


Requirement 1

presenting-


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Term

paperpresentation

Md. AhmmadSultan

Perception vs. Sensation, Illusion

2nd

presenting-


Requirement 2

presenting-


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Term

paperpresentation

Saumitra KumarPaul

Perceived risk & risk reduction strategyRequirement

3rd

3

presenting


presenting-


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Term

paperpresentation

SanzidaNaznin

Perceived quality dimension

4th

Requirement 4

presenting


presenting-


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Term

paperpresentation

M. M. R.Chowdhury Bipu

Perceived value

5th

Requirement 5

presenting


presenting-


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Term

paperpresentation

Md. Jobaye Noor RahmanShoron

6th

Conclusion

presenting



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Characteristics

of sensation

Next . . .

Will be presented by

Taslima Shaon

presenting:


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presenting:

Taslima Shaon(roll- 060041)

Requirement : 1 Characteristics of sensation

Discussion on

SensationLight

Sound Air

Heat

Weather

Sensation depends on stimulus

presenting:


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p g



Discussion on

vision hearingtaste smell touch

Sensation

There are different types of sensation

presenting:


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p g



Discussion on

highlow medium

There are differences in sensation density

presenting:


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p g



Discussion on

high

low

Different level of sensation

presenting:


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p g



Discussion on


Sensation is a marginal process

presenting:


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p g



Discussion on


Sensation is a marginal process

presenting:


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p g



Discussion on

There isdifference in between

density and scope.

presenting:


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Discussion on

Sensation is adjustable

presenting:


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Discussion on

Sensation works as signals

T t ti


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Next Term paper presentation on:

Perception

2ndrequirement

Md. Ahmmad Sultan

Perception vs. Sensation,Illusion

Will be

presented by

presenting:Discussion on requirement :


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Perception vs. Sensation, Illusion

g

Md. Ahmmad Sultan(Roll 060011)

Discussion on requirement : 2

SensationSensation is the process by which sense organs

such as eye and ears gather information aboutthe information.

It is very important for marketers to capitalize the

sensation of the consumer.

Sensation have different types like vision,

hearing, taste, smell and touch.



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Perception vs. Sensation, IllusionMd. Ahmmad Sultan

(Roll 060011)


Perception

Perception always use to impose a logic

order on the chaos of the thousands of

sensation that bounded our senses.

Perception allows us to make sense out ofthese sensations.



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Perception vs. Sensation, IllusionMd. Ahmmad Sultan

(Roll 060011)


Primary

It ends

Relates with

feeling

Inactive process

Simple

Depends on the

character of sense

Sensation is

auto system

Secondary

It begins

Relates with brain

& analysis

Active process

Complex process

On experience &

memory learning

Includes judgment,

motivation & others

Sensation Perception



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Perception vs. Sensation, IllusionMd. ahmmad Sultan

(Roll 060011)


Illusion is an error, or wrong perception. When a

physical object is presented before us but we

perceived it differently

Although it is a term of behavioral operation,

illusion is a wrong perception but you cannot avoid

it. Sometime illusion may be used for the human

benefit. It has been widely used in marketing

promotion.

:: Illusion ::

N


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Next

Saumitra Kumar Paul

Perceived risk & risk

reduction strategy

Requirement 3

An Integrated Framework for the Conceptualization of Consumers Perceived-Risk Processing


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Perceived

risk

Perceived riskassessment

Perceived risk

evaluation

Risk context

Purchase/consumption situation

Fundamental choice objective

Choice set

Riskframing

Risk editing

Inherent

uncertainty

Risk information

search (internal)

Past experience

Ideal outcomes

Risk information

search (external)

Social reference

Market risk info

Affection

to risk

consideration

set

Risk dimensions:

- Functional

- Performance

- Physical- Psychological

- Social

- Time

- convenience

- Linked decisions

Evaluation

standard

Invest amount

Current asset level

Risk taking

propensity

stimulusInformationsearchProblem

awarenessEvaluation of

alternativePost purchase

evaluation purchase

Consumer decisionmaking process

Advertisement

& promotions

Product

differentiation

Low cost product

Guarantees &

warranties

After salesservice

Authenticate

outlets

Static traitse.g. risk affinity, ambiguity,

intolerance, sensation seeking

trait

Dynamic influencese.g. human motives

Cultural factors

e.g. risk acculturation

individual risk profile

Risk

importance

Risk

reducing

strategies

Term paper

N


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p ppresentation on:

perception

4threquirement

Sanzida Naznin

Perceived quality dimension

Will be

presented by

Next

Discussion on requirement : 4Presenting :


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Discussion on requirement : 4 Sanzida Naznin(Roll No. 060039)Perceived quality dimension

Reliability

(promised service)

1st dimension



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Responsiveness

(willingness to help)

2nd dimension:



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Assurance

(trust & confidence)

3rd dimension:



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Empathy

(treating customer as individual)

4th dimension:


S id i


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Tangible

(representing the service physically)

5th dimension:

Term papert ti


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Next

M. M. R. Chowdhury

Perceived value

Will be

presented b

presentation on:

Perception

Requirement

5

Presenting:



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M.M.R Chowdhury(roll - 060037)

Value is low price

Perceived valueDiscussion on requirement : 4

Presenting:



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M.M.R Chowdhury(roll - 060037)

Value based on benefits

Perceived valueDiscussion on requirement : 4

Presenting:Discussion

on requirement : 4


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M.M.R Chowdhury(roll - 060037)Perceived value


Value is the

relationship

of

price & quality

Presenting:Discussion

on requirement : 4


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M.M.R Chowdhury(roll - 060037)Perceived value


Value is considered all the

benefits

NTerm paper

t ti


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Next presentation on:

Perception

Conclusion

Willbe

presented

by

Md. Jobaye Noor Rahman Shoron

ConclusionConcluding:

Mr Shoron


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Conclusion

Segmenting

Targeting

Positioning

Mr. Shoron(roll 060020)

ConclusionConcluding:

Mr Shoron


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Conclusion

Customers

product price

placepromotion

Mr. Shoron(roll 060020)

Interacti e session


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Interactive session

Questions

&

Answers

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