Case Presentation (1)
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Gainesville Scooter Services
Sammy Boursiquot Megan Lundequam Katie ThorpRachel Garrity Shiselle Povedano
Regan Lee Omarley Spence
Major Key | Consulting
Internal Strategy
External Strategy
Financials
Conclusion
Analysis
Agenda
Analysis
Key Questions
How do we best organize the
company structure to maximize efficiency
and enhance company culture?
How do we utilize facets of the company to
increase market share?
Analysis | Internal | External | Financials | Conclusion
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
PILLARS Service Integrity Passion
Reliability Efficiency Innovation
Analysis | Internal | External | Financials | Conclusion
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
Decision Matrix
Analysis | Internal | External | Financials | Conclusion
Decision Criterion
Time Cost Feasibility Values
HR manager
New location
Team volunteering
Old slogan
Few helmets
Cut benefits
Hire new staff
Pos
sibl
e S
olut
ions
Decision Matrix
Analysis | Internal | External | Financials | Conclusion
Decision Criterion
Time Cost Feasibility Values
HR manager
New location
Team volunteering
Old slogan
Few helmets
Cut benefits
Hire new staff
Pos
sibl
e S
olut
ions
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
Internal Strategy
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
HUMAN RESOURCE MANAGER
Assess Internal Efficiency
Quarterly HRM Meetings
Possible Layoffs?
Analysis | Internal | External | Financials | Conclusion
Hiring Human Resource Manager
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
INSIGHT DIVERSITY ENRICHMENT
Analysis | Internal | External | Financials | Conclusion
Diversity Training Doesn’t Work
“In firms where training is mandatory or emphasizes the threat of lawsuits,
training actually has negative effects on management diversity.”
Best Practices or Best Guesses? Assessing the Efficacy of Corporate
Affirmative Action and Diversity Policies
Analysis | Internal | External | Financials | Conclusion
Diversity Taskforce
Mentorship Program
GSS Family
Cancel “Free-lunch Friday”
Monthly Mentor/ Mentee Socials
INSIGHT DIVERSITY ENRICHMENT
Making GSS a
FamilyIntramural
Company Teams
Fantasy Football League
March Madness League
Monthly Game Night
“Meet The Management”
Analysis | Internal | External | Financials | Conclusion
Personalized Office Decorations
INSIGHT WORK ENRICHMENT
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIFGIVING BACK TO THE COMMUNITY, TOGETHER
Check to Charitable
Cause
Present Check as a Team
Analysis | Internal | External | Financials | Conclusion
Service Social
GIVING BACK TO THE COMMUNITY
Hosted at Local
Schools
Teach Kids How to
Ride Bikes
Community Barbeque
Community is Served
GSS Grows as a Team
Analysis | Internal | External | Financials | Conclusion
External Strategy
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
GOODBYE OLD SLOGAN, WELCOME THE PEOPLE’S SLOGAN
Analysis | Internal | External | Financials | Conclusion
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
New Website Launch
Analysis | Internal | External | Financials | Conclusion
http://gvillescooterservice.wix.com/gss4
IT’S THE PEOPLE… ON SCOOTERS Increase Investment in Fuel
Efficient Scooters
EXPAND CUSTOMER BASE
Buyback Program:Store Credit 10% > Cash
Return
Analysis | Internal | External | Financials | Conclusion
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
Like, Share, or Tag GSS
in a Social Media Post
HOT DEALS FOR EVERYONE
Analysis | Internal | External | Financials | Conclusion
15% Off Helmet
Provide a Review of Our
Service on Facebook or Yelp
WE CARE ABOUT YOUR SAFETY
Spend
$90,000 on Safety Equipment
Analysis | Internal | External | Financials | Conclusion
Theoretical Actual
Pric
e of
50
0 H
elm
ets
$180,000
$10,000
Market Price
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
LOCATION EXPANSION
Expand to New Location: GSS Outlet
Low Price Range, Fuel Efficient Models Hugo Garcia Named Store Manager
Near Gainesville High
School
IncreaseAccessibility for
Low Income Citizens
ProvidesNew Market
Shares
Analysis | Internal | External | Financials | Conclusion
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
Outlet
Main Branch
LOCATION EXPANSION
Analysis | Internal | External | Financials | Conclusion
Financials
Analysis | Internal | External | Financials | Conclusion
Branding+2.0%Company Morale
+2.0%
Servant Leadership+100.0%
Then vs. Now
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF
Then vs. Now
Analysis | Internal | External | Financials | Conclusion
Branding+2.0%
Company Morale+2.0%
Servant Leadership+100.0%
PROFIT MARGIN
Replace Tax
Professional
With
Accountant
More Varied
Knowledge of
Accounts
Analysis | Internal | External | Financials | Conclusion
Enact
Appropriate
Benefits &
Bonuses
Conclusion
APPENDIXNDKJDEJFEFJEJFEJFJEOEJFEFEJFEJFEJNFEIJFEJFEIEJEIF Year 1 Year 2 Year 3
Eli Brant takes pos.
Volunteering
New location
Charitable donation
Hire HR
Hire Accountant
Mentoring Program
Launch Social Media
“Meet the Manager”
Timeline
Analysis | Internal | External | Financials | Conclusion
Thank You For Your Time Sammy Boursiquot Katie Thorp
Rachel Garrity Omarley Spence
Regan Lee Shiselle Povedano
Megan Lundequam
Appendix
★ Key Questions★ Pillars★ Matrix★ Human Resource Manager★ Diversity Enrichment★ Community / Service★ Logo★ Website★ Expansion of Customer Base★ Hot Deals★ Safety★ Location Expansion★ Location Map★ Budget★ Timeline
Image Crediting & Sourcing● http://www.paychex.com/a/i/articles/benefits-help-recruit-and-retain-best-employees.jpg ● http://trailnet.org/category/bicycling/youth-bicycle-programming/● http://www.businesstimes.com.sg/life-culture/teaching-kids-the-life-skill-of-cycling● https://hbr.org/2012/03/diversity-training-doesnt-work ● http://scholar.harvard.edu/dobbin/files/2007_contexts_dobbin_kalev_kelly.pdf ● https://www.cfa.harvard.edu/cfawis/Dobbin_best_practices.pdf ● http://www.fastcompany.com/3042932/strong-female-lead/diversity-training-myths-your-company-needs-to-drop-now ● https://www.myleather.com/c/wholesale-Outlaw-Helmets/2/131.html●