Caminoscreativos
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Caminos creativos• cómo expresar un argumento para que sea efectivo
• Basado en el Libro “Publicidad Creativa” de Mario Pricken
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Hipérbole
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Parodia
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Poner del revés
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Yuxtaposición
Pasado Presente
Antes Después
Problema Solución
Animal Persona
Bonito Feo
Viejo Moderno
Sí No
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Sin Palabras
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Mezclar y combinar
El productoPartes del productoConsumidoresVentajasEntorno/ ContextoEnvaseMaterias primasGente que no tiene nada que ver
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Cambio de punto de vista
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Provocación y sorpresa
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Metáfora y analogía
Metáfora: Aplicación de una palabra o de una expresión a un objeto o a un concepto, al cual no denota literalmente, con el fin de sugerir una comparación (con otro objeto o concepto) y facilitar su comprensión; p. ej., el átomo es un sistema solar en miniatura.
Analogía: 1. f. Relación de semejanza entre cosas distintas. Semejanza formal entre los elementos lingüísticos que desempeñan igual función o tienen entre sí alguna coincidencia significativa.
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Alterar el producto
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TécnicasHipérboleParodiaYuxtaposiciónPoner del RevésSin PalabrasMezclar y CombinarCambio de Punto de VistaProvocación y SorpresaAlterar el ProductoMetáfora y Analogía