Fakhruddin Holdings is a leading conglomerate in the Middle East with a diverse portfolioof successful businesses that includes trading, plastics, beauty and personal care, propertydevelopment and joint ventures.

Fakhruddin Holdings is a leading conglomerate with a diverse portfolio of successful businessesthat serves the needs of a global audience. In 1963, its founder, the late Fakhruddin Ebrahimiji (pictured above) had a vision of creating a successful organization that would serve the needsof a global audience. This vision was turned into reality by the commitment and dedication shown by the late Fakhruddin Ebrahimiji and his four sons, Akber Ali Fakhruddin (now retired fromthe family business), Husainy Fakhruddin, Mohammed Fakhruddin and Ali Asgar Fakhruddin. In 1963, Fakhruddin Ebrahim Al Hindi, a small trading company, was formally established with a com-mitment to building a foundation to what is now a highly respectable multi -million dollar organization – Fakhruddin Holdings.

Company History

Line of Business

Retailerwith a

Difference

Retail formats

• EXPRESS• SUPERMARKET• MEGASTORE• HYPER

A distinct retail format responding to the convenienceneeds of today’s consumer lifestyles.

"Express shopping in an express world"

• Ideal size range: 100 -300 m2

• Locations: high foot fall locations

Convenience format

• Focus on fresh foods and food services

• Targeted product range and services

• Personal, friendly caring service

Convenience format

• Modern, professionally operated stores, easy to shop

• Long opening hours

• Prices to offer good value

Convenience format

"Local needs individually met"

Ideal size range: 300 - 1000 m2

Location: local/neighbourhood

Supermarket

Focus on fresh foods

Wide assortment of brandedproducts, but not depth

Supermarket

• Personal, friendly caring service

• Modern, professionally operated stores, easy to shop

• Prices to offer good value.

Supermarket

The large supermarket aimed at fulfilling the needs of weekly family shopping.

Focusing on fresh foods, food services and a wide and deep food assortment.

Megastore

"Getting more value out of life"

Ideal size range: 1,000 - 3,000 m2

Location: out-of-town, high street, shopping centre

Focus on fresh foods and food services

Megastore

Wide and deep assortment of branded products,emphasis on focus categories

Up to 10% of sales in non-food products includingstationery, magazines, books, cd’s & toys

Personal, friendly caring service

Modern, professionally operated stores, easy to shop

Value for money, aggressively marketed promotions.

Megastore

One-stop shopping of food and general merchandiseHypermarket format with 50% of the sales surface in non food."One stop shopping for all your family’s needs"

Hypermarket

Ideal size range: over 3,000 m2

Location: out-of-town, shopping centre

Focus on fresh foods and food services

Wide and deep assortment of food &general merchandise

Hypermarket

Hypermarket

Up to 50% of sales in non-food

Personal, friendly caring service

Modern, professionally operatedstores, easy to shop

Value for money, aggressivelymarketed promotions

Powerful branding

Clear views into store

Exterior Principles

Strong store visibility

Ownership of car park

Integrated design of exteriorand interior

Exterior Principles

Exterior Principles

Exterior Principles

Interior Principles

Clear layout with departmentalisation

Emphasis on fresh

Interior PrinciplesEffective merchandising

Promote trade-up and cross-selling

Strong value aisle with focal points

Interior Principles

Interior Principles

Interior Principles

Retail Strategy

Live Cooking

Freshly Baked bread at store

Fresh Produce supporting Local Vendors

Green Stores

Online shopping

Free Home delivery

Other Services – Laundry , Payment Machine,Flower Shops and others

Reverse Vending machine

Loyalty Card

KEY‘Sustainable competitive advantage’

Fresh baking at store

Live cooking at store

Reverse vending machine

Online & home delivery

Thank You..