Bev Hollis PhotographyThe Art of Pet Photography

Don Dechow

VP Sales and Marketing

The Experience

Timeless Classic Stylistic Art

Who is this Don guy anyway?

How did I get here? I hate Sales Im passionate about what Im selling I was a client before I started

working for BHP

I truly believe in the Artwork, the products and the value they bring.

The Power of being Me!

Big Sales Take Time

Build a relationship Creating custom designed Art Value Personalized Customer Service Plant the seed Upfront with pricing

This is how BHP does it!

This is what we have found works for us

Everyone has their own style and strengths

Nothing is ever set in stone Learn from your mistakes and adjust Treat every client like they spent a

million bucks The experience, the details and the

unexpected courtesies

Workflow

Shoot Q Leads Questionnaire Pre shoot Consult Session Sneak peek Blog Client Gallery Review and ordering session The Reveal

Shoot Q

Lead generation Timeliness Responsive Follow through Client portal Invoicing Questionnaire Scheduling session

Leads

How do you get your leads? How do you respond to them What form and format Three touch points Auto generated reply Phone call Email

Questionnaire

Tell us more about your pet What is it that you are looking for? Specific shots from the gallery that

they like

Special needs Session options Lead in for pre shoot consult

Everyone likes to hear their name

Reflective listening Copy body mannerisms Be the guide Be excited Be passionate

Client is looking for expert advise Even if your not give it to them

Dont pre judge Big Sales come in unexpected packages

Pre shoot consult

Lets Imagine What to ask Planning to invest in pre shoot

consult Get the client excited Get to know the personality Chance to review the process Show off the products Information gathering

Dream a little dream

Let Client dream about the options Talk about the end result before we

start Ask where they picture using the

artwork What kinds of dcor do they have in

their home What is the favorite thing about your

pet Value of Customer Service

Our location

Bev Hollis Photography Studio Located in Purcellville Va Historic landmark circa 1807 23 acre farm

Pond Creek Barn Vine yard Original Barn and homestead

Farm sessions

Mini Farm Session Weekdays vs. Weekends Limited set of locations 1 hour session 25 professionally edited proofs Limited product collections Session fee only for the artists time Minimum purchase requirement

Farm Session

Signature Farm session Weekday vs. Weekend We use the entire 23 acre farm 2-3 hour session 45-50 professionally edited proofs Furniture and artwork Complete Product availability

Books Wall collections Multi media collections Digi files Video

Barn Studio session

Newly renovated Barn Studio Weekday vs. weekend Indoor session using both natural and

self generated light

Furniture Backdrops Better for small dogs and seniors 20-25 professionally edited proofs Limited collections and products

Sneak Peek Blog

Opportunity to show off our session

Help builds the customer expectations

Get comments from other clients and photographers Make sure you comment

Ultimately giving the customer a peak at how the session went

Client Gallery

Four weeks after the session Professionally edited proofs are

posted to the client gallery

Gallery is up for a 2 week period Contact to the customer to to

review gallery

Set up Review and ordering session

Now there is Homework

Establish date for Review and Ordering session Email contact

Give them home work Must haves Maybes Not so much

Wall Collections only available during ordering session

Ala Carte

Review and ordering session

Take a moment to brag and compliment on the session Make this a big part of the Experience Power of Projection Pro select

Wall collections Calibration Slide shows with Music

Assumption sales Artists selections

Guide them Dont over whelm with selections Customize to fit budget

Review and ordering session

Sales room with Collections exhibited Make them comfortable

Wine and Cheese Welcoming environment

Scented candles and appropriate lighting Pump the excitement

Build on the relationship you already have They will spend what you tell them to Do not limit them Let them think that they are in control They trust you give them your opinion Power of suggestion

The Reveal BHP way

This is it the big ending! Make it an experience they will

never forget!

Build the excitement Stage the products Show off a little. Leave them smiling