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HOME SALESTRATEGYKatie Costa Dixon

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Understanding Your Expectations

What questions do youhave about working witha real estate agent?

What are your expectations of your real estate agent?

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Strategies for Selling Your Home

1. The Power of Branding2. Merchandising3. Promotion4. Competitive Pricing5. Negotiating & Closing

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1. The Power of Branding

40,000,000monthly readers

1 in 5 homeowners1 in 6 adults

1 in 4 women

Nearly

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Consumers associate quality with the brand

The Power of a Brand

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2. Merchandising

Curb Appeal Staging Interior Condition Access

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Elements of Merchandising

Curb Appeal

Many buyers will immediately eliminate a property from consideration based on its drive-by appearance Keep the lawn manicured Clear walkways Trim and maintain

landscaping Rake leaves

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Elements of Merchandising

Staging and Interior Condition“The way you live in your house and the way you sell your house are two different things” Remove clutter Put extra furniture in storage Organize closets and cabinets Depersonalize décor

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Elements of Merchandising

Be Ready to Show

Provide easy access Be flexible for showings Prospective buyers feel

more comfortable if the seller isn’t home

Keep your home neat

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3. Promotion

I will promote your home both online and offline to potential buyers and other agents

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Online PromotionWhere The Consumers Are!

With 9 out of 10 homebuyers on the Internet it is important that we have an online strategy to promote your home

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We Will Market Your Home Online

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BHGRE® Drives Traffic to Your Home

Once a home search is conducted on bhgre.com on either the web or a mobile device, buyers will be able to see all MLS listings available in the search area.

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Helping You Get The Word Out

AdvertisingDirect MailFlyers

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Exclusive Access to Meredith Customers

100million+peoplein Meredith’s subscriber database

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The Power of Yard Signs

most commonly used information source

The3rd

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The Power of Open Houses

advertised online & offlineOpen Houses

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Mobilizing Local Agents

According to NAR, 88% of all buyers used a real estate agent and an online site as a source of information in the purchase of their home. I will mobilize the local agents to show your home: Entering it in the MLS Holding Broker Open Houses Emailing Just Listed notices Posting on social media sites Distributing flyers

I will also target agents who are known to workthis area in case they have buyers ready to go!

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4. Pricing Your Home

Factors affecting home value Location, size, condition and

amenities of the house Local market conditions Recently sold properties

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4. Pricing Your Home

Reviewing the market

Recent SalesTo show what buyers have been willing to pay for a home like yours. This carries the most weight in pricing your home.

Current Homes on MarketTo show what buyers will be viewing – your competition. This is important in how we position your home in the market.

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5. Negotiation & Closing

When we have an interested buyer who makes an offer, that is when I put my market expertise to work.

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5. Negotiation & Closing

I’ll interact with others to manage the package including: Other agents involved Attorneys Property inspectors Insurance agents Mortgage representatives

When we have negotiated and executed a contract with all terms and conditions agreed upon, then I become responsible for making sure every detail is handled correctly and in the necessary time frame.

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My Professional Experience

I have spent most of my life in the Sacramento area. I have a love for my city, and a vast knowledge of its surroundings that translates directly to my work. It is so rewarding to help my clients buy and sell properties. It feeds my curiosity and satisfies my urge to help others. My clients appreciate my passion for Sacramento, and couldn't picture myself doing anything else!

My Background

BA of Political Science from SDSU

2010-2015 Flight Attendant for Virgin America

2006-2009 TEFL Teacher, South Korea

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THANK YOU