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1/45

SUR

VEYNUMBER:

1. how many

days in Oaxaca

2. Have you

visited Oaxaca

before 0. No, 1.Yes

3. number of

times you have

visited Oaxacabefore

4.1 enjoyed

myself during

my previousstays in Oaxaca

(satisfaction):

1.strongly

disagree, 7. total

acuerdo

4.2 Excellent

Experience in

last visit:(satisfaction)

1.total

desacuerdo, 7.

total acuerdo

1 1 0

2 2 0

3 18 1 1

4 1 0

5 7 0


2/45

4.3 I am satisfied

with my previous

stays in Oaxaca(satisfaction)

1.total

desacuerdo, 7.

total acuerdo

5a. images or characteristics came to

your mind when you thought of Oaxaca(image opinion)

5b. images or characteristics

came to your mind when you

thought of Oaxaca

Culture Culture

Dia de los muertos Dia de muertos

7

Una cuidad colonial, tipica de

Mexico Colonial

Colourful,rich with local

triaditions Colourful

Mole,El tule. Mole


3/45

5c. images or characteristics


thought of Oaxaca

5d. images or characteristics


thought of Oaxaca

6a. atmosphere that you

expected to experience while

visiting Oaxaca (imageopinion)

International,artistic

Busy,mostly friendly

Tipica Tranquilo

Rich Triaditons

colourful,relaxed

atmosphere

El Tule peacefuly


4/45

6b. atmosphere that you



6c. atmosphere that you



6d. atmosphere that you



International Artistic

Busy Friendly

Tranquilo

Colourful Relaxed atmosphere

Peacefuly


5/45

7a. unique tourist attractions and

characteristics (image opinion)7b. unique tourist attractions and

characteristics (image opinion)

Zocalo ,markets,art,architecture Zocalo

La Iglesia de Santo Domingo La Iglesia de Santo Domingo

Zocalo very opeen with many trees Zocalo


6/45

7c. unique tourist attractions and


7d. unique tourist attractions and


Markets Architecture

Many trees


7/45

8.1 diversity of flora and

fauna (image

opinion)1.strongly disagree,7.strongly agree

8.2a lot of archaeological(image opinion)1.strongly

disagree, 7.strongly agree

8.3 beautiful natural parks

and areas (imageopinion)1.strongly disagree,

7.strongly agree

7 7 7

4 4 4

3 6 3

5 6 6


8/45

8.4 Weather is pleasant(image opinion) 1.strongly


8.5 People are friendly and

hospitable (image opinion)1.strongly disagree, 7.strongly

agree

8.6 Oaxaca is a peaceful

place (image opinion)1.strongly disagree, 7.strongly

agree

7 6

4 4 4

5 5 5

6 6 6


9/45

8.7 Oaxaca is a very

appropriate place to rest(image opinion) 1.strongly


8.8 Oaxaca has a lot of

cultural attractions to visit(image opinion) 1.strongly


8.9 works of improvement to

the tourist image (imageopinion)1.strongly disagree,

7.strongly agree

5 7 7

4 4 4

4 6 4

7 7 7


10/45

8.10 Oaxaca offers

interesting cultural activities(image opinion) 1.strongly


8.11 Its nice to learn about

the local customs (imageopinion) 1.strongly disagree,

7.strongly agree

8.12 Gastronomy is rich and

varied (image opinion)1.strongly disagree, 7.strongly

agree

7 7 7

4 6 4

4 6 6

7 7 7


11/45

8.13 Access to Oaxaca from

others countries is

easy(image opinion) 1.strongly disagree, 7.strongly

agree

8.14 Oaxaca offers many

shopping facilities (shops,

malls) (image opinion)1.strongly disagree, 7.strongly

agree

8.15 Good

quality

accommodation(image

opinion)

1.strongly

disagree,

7.stronglyagree

8.16 In general, Oaxaca is a

good value for money

(image opinion) 1.stronglydisagree, 7.strongly agree

4 7 7 7

4 4 4 4

6 3 4 5

7 7 7 5


12/45

8.17 Oaxaca is a safe place

to visit (image

opinion)1.strongly disagree,7.strongly agree

9.received information about

Oaxaca from relatives

(fidelity mouth-ear)0. No, 1. yes

10.1 My relatives, spoke me

very well of Oaxaca (fidelity

mouth-ear) 1.strongly disagree, 7.

strongly agree

7 1 5

4 1 6

5 1 7

4 1 3


13/45

10.2 My relatives,

recommended me to visit

Oaxaca (fidelity mouth-ear)1. strongly disagree, 7.

strongly agree

10.3 Most people I know

have a good opinion of

Oaxaca (fidelity mouth-ear)1. strongly disagree, 7. strongly

agree

11.1 Advertisements (TV,

press, radio), 0. No, 1.

yes

5 5 1

6 7 1

7 7 1

5 6 1


14/45

11.1 Advertisements (TV,

press, radio), 1.

very negative; 7. verypositive

11.2 Brochures 0. No, 1.

yes

11.2 Brochures 1. very

negative; 7. very positive

6 1 5

7 1 6

7 0

7 0


15/45

11.3 Travel Agents 0. No, 1.

yes

11.3 Travel Agents 1.

very negative; 7. very

positive

11.4 Internet 0. No, 1.

yes

1 7 0

1 7 0

1 7 0

1 7 1


16/45

11.4 Internet 1. very


11.5 Articles/ News 0. No, 1.

yes

11.5 Articles/ News

1. very negative; 7. very

positive

0

1 6

1 7

4 1 7


17/45

11.6 Tour Operators

(catalogues) 0. No, 1.

yes

11.6 Tour Operators

(catalogues) 1. very


11.7 Airlines 0. No, 1.

yes

1 5 0

1 7 0

1 7 0

1 6 0


18/45

11.7 Airlines 1. very


11.8 Travel Guides

0. No, 1. yes

11.8 Travel Guides

1. very negative; 7. very

positive

1 7

1 7

1 7

0


19/45

11.9 Books/ Movies 0.

No, 1. yes

11.9 Books/ Movies 1.

very negative; 7. very

positive

11.10 Other: 0. No, 1. yes

1 5 0

1 3 0

0 0

1 7 0


20/45

11.10 Other: 1. very negative;

7. very positive

12. Overall, how you assess

the information that you

received of several sources1. very negative; 7. very

positive

13.1 The information I had

about Oaxaca was reliable 1.

strongly disagree, 7.strongly agree

6 5

6 5

5 6

5 7

5 7


21/45

13.2 The information was

coherent 1. strongly

disagree, 7. strongly agree

14.1 Lowest price (important)

1. not important at all, 7.

extremely important

14.2 Shorter travel time

(important) 1. not

important at all, 7. extremelyimportant

6 6 6

5 6 6

7 6 5

7 7 6

6 7 5


22/45

14.3 Discover local foods

(important) 1. not


14.4 Nice weather

(important) 1. not


14.5 Visit museum, historic

places, monuments

(important) 1. notimportant at all, 7. extremely

important

7 7 7

7 6 6

7 6 7

7 6 7

7 7 6


23/45

14.6 Most abundant tourist

atractions (important)

1. not important at all, 7.extremely important

14.7 Best travel related

services (important)


14.8 Best beaches

(important) 1. not


7 5 7

7 5 6

6 4 6

6 7 6

6 7 6


24/45

14.9 Friendly people

(important) 1. not


14.10 More relaxing

atmosphere (important)


14.11 Improved security

conditions (important)


6 7 4

5 7 3

5 7 4

5 7 4

6 7 4


25/45

14.12 Visit magic typical

towns (important)


14.13 Items for purchase

more attractive (important)


14.14 Spend time with family

or friends (important)


4 5 7

5 6 7

5 6 7

6 6 7

7 7 7


26/45

14.15 Get away from routine

(important) 1. not


14.16 Others (please specify)

(important) 1. not


15.1 its nature (landscape,

flora, fauna) would be great

and with variety(Expectations) 1.strongly

disagree, 7. strongly agree)

7 6

7 6

6 6

4 6

5 6


27/45

15.2 quality of life would be

high (Expectations)

1.strongly disagree, 7.strongly agree)

15.3 cultural heritage would

be interesting (Expectations)


15.4 its tourism

infrastructure would be of

high quality (Expectations)1.strongly disagree, 7.

strongly agree)

6 6 6

7 6 6

7 7 6

7 7 6

5 7 6


28/45

15.5 renew historyc center

(Expectations) 1.strongly


15.6 enjoy numerous leisure

and recreation activities

(Expectations) 1.stronglydisagree, 7. strongly agree)

15.7 really positive

experience (Expectations)


6 6 6

6 6 6

7 5 6

7 5 5

7 6 7


29/45

16.1 The attractiveness of its

natural environment

(Perceptions) 1.stronglydisagree, 7. strongly agree)

16.2 Quality of life

(Perceptions) 1.strongly


16.3 The interest of its

cultural heritage


6 6 7

6 5 7

5 5 7

6 6 6

6 7 7


30/45

16.4 The quality of its

tourism infrastructure


16.5 Your historyc center is

one of the most beautiful in

Mexican Republic(Perceptions) 1.strongly


16.6 The number of leisure

and recreation activities


7 7 6

7 6 5

7 5 4

7 7 5

7 7 5


31/45

16.7 Your experience in

general (Perceptions)


17.1 enjoyed my present stay

in Oaxaca (satisfaction)


17.2 My choice of Oaxaca

was a wise one (satisfaction)


6 6 7

6 6 7

6 6 7

6 7 6

7 7 7


32/45

17.3 I am satisfied with my

present experience in

Oaxaca (satisfaction)1.strongly disagree, 7.

strongly agree)

17.4 Oaxaca is exactly the

tourism destination that I

needed (satisfaction)1.strongly disagree, 7.

strongly agree)

18.1 I will try to return to

Oaxaca in the next years

(fidelity) 1. veryimprobable; 7. very probable

6 7 6

7 7 6

6 7 5

6 7 6

7 7 6


33/45

18.2 After my present

experience, I think that I will

visit Oaxaca again in thefuture (fidelity) 1. very

improbable; 7. very probable

18.3 I will encourage friends

and relatives to visit Oaxaca

in the future (fidelity) 1.very improbable; 7. very

probable

18.4 I would recommend

Oaxaca if someone request

my advice (fidelity)1. very improbable; 7. very

probable

7 7 7

7 7 7

7 6 7

7 6 7

7 7 7


34/45

19.1 Historic dowtown

streets (marketing territorial)

1. total desacuerdo, 7. totalacuerdo

19.2 The Churches and

monuments (marketing

territorial) 1. totaldesacuerdo, 7. total acuerdo

19.3 The signposting of the

attractions (marketing


7 7 7

7 6 7

6 7 7

6 7 7

6 7 7


35/45

19.4 The Bus Station

(marketing territorial) 1.

total desacuerdo, 7. totalacuerdo

19.5 The Airport(marketing

territorial) 1. total

desacuerdo, 7. total acuerdo

19.6 Conditions of the

highway (marketing


7 7 7

7 7 7

6 7 7

7 7 7

7 7 7


36/45

19.7 The restaurants



19.8 Hotels

(marketing territorial)

1. total desacuerdo, 7.total acuerdo

19.9 Parks (marketing

territorial) 1. total

desacuerdo, 7. totalacuerdo

19.10 Markets

(marketing territorial)

1. total desacuerdo, 7.total acuerdo

7 7 7 6

7 7 6 7

6 7 7 7

7 7 6 6

7 7 7 7


37/45

19.11 Typical towns



19.12 Archeological Sites



19.13 Typical neighborhoods



7

7 6 7

7 7 7

7 7 7

7 7 7


38/45

19.14 Tourist attractions



20. Residence country or nationallity

Cubano

7 Malasia

7 USA

6 Eslovaca

7


39/45

20.1 Region Mundial: 1.

America del norte, 2.

Sudamerica, 3. Europa, 4.

Asia, 5. Africa, 6. Oceania

21. State 22. City:

2 La Habana La Habana

4 Selandor Petaliansaya

1 Maryland Laurel

3


40/45

23. Zip Code: 24. Travel with: 1. Alone, 2.

Cuople, 3. Family, 4. Friend,

5. Travel Group, 6.Busines

Partner

25. Gender: 1. Female, 2.

Male

1 1

1 2

20724 4 2

6 1

1 2


41/45

26. Age: 1.- 0 to 14 years old,

2.- 15 to 24 years old, 3.- 25

to 34 years old, 4.- 35 to 49

years old, 5.- 50 or more

years old

27. Academic background: 1.

Highschool, 2. College and

above

28. Occupation: 1. Executive

/ manager, 2. Professional,

3.Technician, 4. Employee, 5.

Retired/Pensioner 6. Student,

7. Businessperson, 8. Other

3 2 1

3 2 1

4 2 6

4 2 8

5 2 8


42/45

28.1. OTRO OCUPACION

ESPECIFIQUE :

29. Annual household

(dollars): 1.- Under 20 000, 2.-

20 000 - 39 999, 3.- 40 000 -

59 999, 4.- 60 000 - 79 999, 5.-

80 000 - 99 999, 6.- 100 000 -

119 999, 7.- 120 000 - 139 999,

8.- 140 000 - 159 000, 9.- 160

000 - 179 999, 10.- 180 000 -199 999, 11.- 200 000 and

above

30. Total expense (one

person):

2,000

4 1,400


43/45

31. Commentary: 32. Interviewer: 33. Date (Day/Month/year):

Jonathan Cruz Azamar 10/30/2011






44/45

33.1. Mes: 1. Enero, 2.

Febrero, 3.Marzo, 4. Abril, 5.

Mayo, 6. Junio, 7. Julio, 8.

Agosto, 9. Septiembre, 10.

Octubre, 11. Noviembre, 12.

Diciembre

33.2.Temporada del ao: 1.

Semana Santa (31 DE

MARZO al 12 de ABRIL), 2.

Guelaguetza ( 16 al 28 de

Julio), 3. Todos Santos (01 al

02 de Noviembre), 4.

Temporada Decembrina (20

al 30 de Diciembre y del 1 al 3de Enero), 5. Fin de Semana

Temporada Baja (Sabado y

Domin o 6. Entre Semana

33. Ubicacin: 1. Centro

historico, 2. Periferia

10 3 1

10 3 1

10 3 1

10 3 1

10 3 1


45/45

34. Quiz number: 35. Time:

1 4:15

2 11:40

3 10:30

4 10:05

5 1:30

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