La agencia publicitaria como capitn de una estrategia de comunicacin integrada

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EN COSTA RICAPresentacin ________________________________________________________9/6/09 13:042

El 3 de noviembre del 2003, en Consumer Excepcional nos atrevimos a cambiar nuestro nombre de 15 aos.

Dejamos de dirigirnos al consumidor y nos enfocamos a la gente, porque hoy nuestra misin es crear y perpetuar Lovemarks.

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El consumidor compra y por esto realiza transacciones. La gente vive, y en consecuencia, establece relaciones.

Es con las personas con las que podremos crear conexiones con las marcas, poderosamente encendidas por nuestra esencia emocional.

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Aqu presentamos el amanecer de nuestro nuevo compromiso. Un nombre que simboliza mejor todo lo que somos.

Nosotros creemos apasionadamente en el poder de las ideas para transformar el mundo, el de nuestros clientes, sus valiosas marcas y prestigios.

Presentacin ________________________________________________________9/6/09 13:035Por esto, nos presentamos como un equipo y un sueo, inspirados por nuestras ilusiones, por ser parte de Saatchi & Saatchi, por transformarnos a compaa de ideas.

A 3.200 mts. de altura, al lado del poderoso Volcn Iraz, al amanecer: porque desde la cima se ve ms lejos

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COSTA RICAwww.tribu.co.crUna agencia del Grupo PublicisPresentacin ________________________________________________________9/6/09 13:0383

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