Liz SchmidtReal Estate Professional

“Leave it to Liz, for your Real Estate Biz”

#1 Fair Oaks OfficeMost Homes Listed * Most Homes SOLD

#1 Broker in Units SOLD4-County Region

#1 Broker in Units SOLDSacramento Luxury Market

(Over $900,000)

Liz Schmidt REALTORCalBre# 01350488Mobile: (916) 849-5499Email: LSchmidt@golyon.comView my website: www.Liz.Golyon.com

10 Reasons to List With Liz1. HARD WORKING I am committed to providing you with unmatched service, using the strengths of each important member of our team to your advantage for maximum results. 2. EXPERIENCED Kathy is extremely knowledgeable of the current market, as well as past cycles of Real Estate. 3. EXTENSIVE INTERNET EXPOSUREYour home will be found on many popular websites with exposure to millions of prospective home buyers; including TheKelloggTeam.com, Trulia.com, REALTOR.com, GoLyon.com, MSN, CNNMoney.com, Google, Zillow, Yahoo, LuxuryPortfolioInternational.com ($900K+), AOL, Moving.com, Metrolist, Excite, CompuServe, Cyberhomes & many more… 4. BEAUTIFUL PHOTOGRAPHY & VIRTUAL TOURSAllow us to properly market your home with beautiful online virtual tours, including Neighborhood Walk Scores, Social Media Sharing, Local School Information, HD Video export, YouTube Syndication, using photos taken by our professional photographer. 5. THE LYON ADVANTAGE & EXPOSURE TO THE MARKETTake advantage of our large brokerage firm’s marketing tools for maximum exposure world-wide, including relocation services. 6. LYON OFFICE TOURWe will expose your home to all local LYON REALTORS®, inviting them to view your home online and in-person on our weekly office tour.

7. GREAT NEGOTIATING SKILLSWe aggressively protect our clients and will provide you with clear market data to assist in negotiating the best deal for you.

8. MOBILE CAPABILITYWe utilize the Lyon app which allows buyers to search on the go. Connecting buyers with our mobile app allows them to view your home, see full screen photos, and request more information quickly from their phone.

9. Independent Property Websites (IPW)We will order a domain name specifically for your home that will display the photos and virtual tour! (i.e. www.1234MainStreet.com)

10. REPRESENTING BUYERS AND SELLERSOur team is ready to find the buyer for your home or represent you in the purchase of your next home. We also love first-time buyers. Referrals are the greatest compliment one can give.

Testimonials

“It is my pleasure to recommend Liz as the agent for you. This professional knows her stuff! Liz is so awesome to work with. If you are selling a property, I highly recommend her as your agent. I wanted to list my home at a particular price point and Liz convinced me we would attract more buyers if we priced it lower and allow the market to determine it’s value. Reluctantly I agreed and ultimately we had to stop taking offers the same day as we listed it for sale. We agreed to an offer in the middle range of prospects, which was still higher than our asking price, due to their financial status of the buyer. This was Liz’ idea as well. She pointed out that most of the other buyers were depending almost exclusively on borrowing funds. I wanted to sell now, and the buyer we selected had a significant down payment. She said that it was more likely to close quicker with this buyer and she was right. Everything on this transaction went off without a hitch. She gives it to you straight. I rely on her for advice. You should too! If you wish for your property to have the best shot at closing fast and at the highest price, use Liz Schmidt as your Realtor.”

-Dave Herlache

“LIZ SCHMIDT did a great job of hunting for properties within my budget, scheduling and being at showings in advance. She was very enthusiastic and included my family in all steps. She is an asset to your team. She sold us two homes in the last seven years and she is my REALTOR® for life!

-Rebekah Carpenter

“Liz helped us buy a house in Carmichael when we were moving here from Boston and she was extremely helpful. We had a baby and a small child, which made coming out to look at properties pretty complicated. Liz went over a lot of properties with us on the phone and via email before we even came out. She also visted a number of houses on her own before we came in order to weed out the obviously problematic ones. By the time we had come out, she had helped us narrow the field down considerably. She was also very helpful about giving us advice on the resale potential of different properties, which was a concern (we weren’t sure whether or not we would have to move agian in the near future). Finally, Liz was always professional and also plesant to be with during those long days of house-hunting. Our house has been great! We would recommend Liz highly to anyone!

-Dunja and Jacob Hossler

“Liz was highly recommended by a very good friend of mine. I have thanked him many times for his recommendation. Liz is highly professional as well a very personable individual. We visited a number of properties and when we did find the "perfect one" and made the offer, we had personal issues come up and had to put everything on hold. Liz was completely understanding and worked with us until our issues were resolved. We have had our home for over a year now and quite happy with the home and our choice of real estate professional. We would recommend Liz to anyone looking for an agent that is honest, sincere, and most of all, just a nice person. Thanks so much Liz!”

- -Bob and Sheila Rosson

Lyon Real EstateProvides Superior Service

#1 real estate company in the Sacramento Region**

#5 independent real estate company in California***

#42 out of the top 500 Brokers in the United States****

More than 960 professional REALTORS® in 17 regional of�ces

Global relocation experts, moving you virtually anywhere in the world

Property management services, serving homeowners with investment properties

*Based on transactions closed by Lyon Real Estate in Sacramento, Placer, El Dorado and Yolo counties in 2014. **Based on Trendgraphix reporting of total sales volume in Placer, Yolo, El Dorado and Sacramento counties in 2013. ***Based on REAL Trends top 500 ranked by The Largest Independents 2013.

****Based on REAL Trends top 500 ranked by closed sales volume for 2013.

Lyon Real EstateConsistently #1 in the Sacramento Region

7,553 closed transactions and $2.61 billion sold in 2014*

The results speak for themselves

connectIndependent

Property Websites (IPW)

Beautifully designed templates for standard and luxury listings.

Automatically generated from MLS info and photos.

All IPW’s are given a unique URL and act as individual sites.

Easily enhance description and upload higher quality photos.

Sites are responsive to the user's device, and viewable on mobile, tablet or laptop.

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User sees both full screen slideshow or virtual tour.

Easily upload �oor plans, disclosures or other documentation.

Neighborhood information and photos included.

Leads generated from these sites go to you - the listing agent.

Agent photo and contact info appears under Request Information tab.

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These sites are auto-generated and customizable!

© 2014 Sacramento Real Estate Photographers www.SACREP.com

Virtual Tours & Multi-Website Listing Syndication

Direct MLS Upload & Tour Sync We can upload your listing's virtual tour and up to 25 photos directly to MetroList for you! This is optional, of course, if you prefer to upload the photos yourself.

Neybor.com Syndication Your virtual tour will also be syndicated to all of the leading property search websites through Neybor.com. Your listing will be featured on Zillow, Trulia, Yahoo!, Homes.com, ClrSearch, FrontDoor, Google Base, HomeFinder, HotPads, OLX, Oodle, Vast & more!

HD Video Export, YouTube Sync Your virtual tour will automatically be posted to YouTube. According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. You will also have access to an HD video download to provide for your sellers as a keepsake if you'd like.

Local School Information A detailed list of both private and public schools in the area of your listing will be included. Schools are sorted by distance to the home. Enrollment stats and more are available as well.

Neighborhood Walk Score Walk Score® rating presented with nearby restaurants, stores, parks, schools & other entertainment. Learn more at www.WalkScore.com

Integrated Social Media Sharing Your sellers & potential buyers will be able to easily share your virtual tour on Facebook, Twitter & other social media websites to increase the listing's exposure.

Detailed tour statistics report Tour statistics are available to track how many times your tour has been viewed, as well as tracking referring websites & repeat visitors so you know where the buyers are coming from.

QR Code Links Available QR codes links will automatically be generated and available in the Virtual Tour Client Panel for use in any of your personal marketing materials.

© 2014 Sacramento Real Estate Photographers www.SACREP.com

Frequently Asked Questions

How do I schedule a photography appointment? The best way to schedule photos is to email brian@sacrep.com as far in advance as

possible to ensure convenient appointment timing for you and your sellers.

How many photos will I receive? The number of photos you will receive depends on the size and condition of the home. Please see our "What to Expect" page for a more accurate

estimate of photos delivered.

How long will the photo appointment take? It can take several hours to photograph a home. We use a series of remote flashes to

ensure the entire home is displayed in the best light possible, and some homes present more challenges than others. Please see our "What to Expect" page for a

more accurate estimate of how long your appointment will take.

When/How will I receive my photos? Your photos will be delivered digitally through Dropbox.com first thing in the morning

following your photo appointment. Same day delivery is also available for an additional fee. Two sets of photos will be delivered, one for high quality printing

and a second set sized specifically for upload to MLS.

What is the best time of day for photos? To ensure sun exposure on the front of the home, West facing homes are better in the early afternoon & East facing homes are better in the morning. The sun usually rises behind homes that face North, so it is best to shoot them early in the morning

before the sun gets high in the sky.

Do you offer aerial photography? Yes, we do have an aerial drone available to present your home from

unique elevated angles.

Can you shoot the home at sunset? Twilight exterior photos are available, but we believe that the best interior photos

are produced in morning or early afternoon daylight.

What can I do to prepare the home for the photo appointment? Please consult our list, "Cleaning Tips for Your Photo Appointment"

on our website at: http://tips.sacrep.com

Does someone need to be home for the appointment? We can use a contractors lockbox to access the home for photos as long as the home owner approves. We will be sure to lock all doors and windows as well as turn off the

lights when we are finished.

Is it ok for the sellers to be home while the photos are taken? Yes, but we ask that you please complete all staging and cleaning prior to the

appointment. It is best to keep all children and pets in their room and out of the way during the appointment, MLS prohibits showing any people or pets in photos.

Can you use the MLS lockbox to access the home? Unfortunately we do not have access to the standard blue lockbox, but if there is a contractors lockbox on the property we can use it

for access with the home owner's permission.

What type of equipment do you use? All SACREP photographers use top of the line Nikon digital cameras.

We use Manfrotto tripods to ensure all angles are perfectly aligned and Nikon remote flashes to show every home in the best light possible.

How far will you travel? We will travel anywhere in the world to photograph your property. A mileage fee is

applied to homes that are more than 25 miles from Downtown Sacramento.

How much does it cost? The cost of standard photos is based on the square footage of the home. Standard

photos includes interior and exterior photos of every room unless there is something you don't want photographed. Please see our price list at: http://prices.sacrep.com

How do I pay for the photos? There are 2 easy ways to pay for your photos. You can bring a check payable to

"SACREP" to your photo appointment, or you can pay online using the Intuit Payment Network. We can accept credit cards as well,

but there is an additional 3% fee to process the card.

Are there are discounts available? Yes, we offer package discounts when you add on extra marketing materials to your listing! You can save up to $25. We also offer occasional discounts and promotions on our Facebook page: http://www.fb.com/SacramentoRealEstatePhotographers

Can you upload the photos to MLS for me? We are able to upload your listing photos to MLS for you only if you purchase a virtual tour. We can also email the MLS sized photos to your office assistant for

upload if you provide us with their email address.

What if I need to cancel/reschedule the appointment? If you need to cancel the appointment for any reason, please email

brian@sacrep.com with as much notice as possible. There is no cancellation fee, but we ask that you do not cancel on the day of the appointment.

What if it rains? We are still able to take photos of the home and produce very good results in the

rain. Interior photos are largely unaffected by poor weather, but exteriors will obviously turn out a little darker than usual. We ask that you please monitor weather forecasts and notify us as soon as possible if you would like to reschedule due to rain.

Do you take photos inside of closets? We do not normally photograph the inside of closets. We prefer not to photograph

your sellers personal items, and closets normally don't make for great photos. Please let us know if you would like a closet photographed.

Is it ok if the home is completely empty? We encourage you to consider using a home stager when the home is vacant,

but we can definitely produce great photos of a home that is completely empty.

My stager has a photographer already, what should I do? Many stagers partner with an up and coming local photographer so that they can

offer a complete marketing package. They often choose these photographers based on their cheap prices to keep the cost down for themselves. It is in your and your

seller's best interest to decline the use of your stager's photographer and hire SACREP to ensure only the best quality photography for your listing.

My "friend/family member" has a nice camera and offered to shoot my home for free... Why should I still pay for photos?

Real Estate photography is a very specialized field, requiring the proper lighting equipment and experience to know how to display each home at its best. While it is a

nice gesture of your friend, it is in your best interest to have the highest quality photography of the home to ensure the most activity from potential buyers

Maximum Exposure 92% of consumers begin their home search online.*

43% of buyers found the home they purchased online, compared to 9% through a yard sign and 1% through a print ad.

Lyon listings appear on over 500 broker websites nationwide through our partnership with LeadingRE

*Source: NAR 2014 Pro�le of Home Buyers and Sellers

($900k+)

®

®

($900k+)($900k+)

($900k+)($900k+)

YourProperty

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Here's a partial list of regional, national and international websites where our listings appear:

With the power of GoLyon.com, you get so much more than what print advertising can provide…

of home buyers use the internet for their home search

of home buyers found the internet to be a very useful tool in their property search

of �rst time and of repeat buyers used the internet as their source of information

Some compelling home buyer facts from the National Association of Realtors® (NAR)

82% 92%

92%

Maximum exposure

Global Reach

Expanded Property Search info

Online exposure of open houses

Together with your Lyon Agent, GoLyon.com is the most effective way to promote your property.

Source for statistical data: NAR 2014 Pro�le of Home Buyers and Sellers.

87%

Where are Real Estate buyers coming from today?

PREPARING YOUR

HOME FOR SALE

By investing in a Home Staging package with Essential Home Staging, you can rest

assured that your internet presence will appeal to those viewing MLS

listings….WHY? we encourage and can include Professional Photography in our

Sacramento Home Staging packages.

We encourage you to spend time perusing our website, get to know who we are, view

our home staging portfolio, and finally reading through our service options to

determine how we can best help you showcase your home. Essential Home Staging

is here to help, don’t hesitate to contact us with additional questions, or to schedule

your Home Staging evaluation.

Contact Details:

Michelle Kaspari

(916) 402-6098

essentialstaging@gmail.com

WITH PROFESSIONAL STAGING

Get Accurate Real Estate Information on Your Mobile DeviceThe new Lyon app makes it easy to search homes while on-the-go. Connect with your agent, view local homes for sale, see full screen photos, create saved searches, and add favorites – all from your mobile device. Send property inquiries and receive information quickly from your agent.

Easy to Use Home Search Options

Journey Search View properties within close proximity to your current location while on-the-go. You can watch as the properties continue to pop up as you travel down the road, or you can update manually when you arrive to your favorite area.

Perimeter Search Draw a circle using your �nger on the map view to �lter available homes within a speci�c area. Narrowing down your search this way will help you �nd your home in exactly the location you want.

Scope Search Using Augmented Reality technology, Scope Search overlays property details through your camera. Objects you look at will be overlaid on the camera's display offering additional interactive content and information.

o Mobile

Download the app for free on my website! Just ask me how.

LOCK BOXES & THEIR USE

Lyon Real Estate, a member of the Multiple Listing Service (MLS), uses a number of techniques to expose your

property to the largest number of buyers and real estate agents as possible. One method is the use of a lock box.

Sellers often have questions about lock boxes and some of the most common are listed below.

WHAT IS IT?

A lock box is a metal box that holds your house key. Your real estate agent secures it to

the outside of your house, usually on the door knob, water pipe or gas meter. It can only

be opened with a special devise, which is issued only to members of the MLS who pay a

deposit and sign an agreement regarding use and care.

WHEN IS IT USED? When an agent has a prospective buyer, he/she can use the lock box to enter your house if

you are not home and show it to a buyer. A lock box is not mandatory; however, it

provides greater exposure of your property to prospective buyers by giving access to your

home to authorized agents.

HOW SECURE IS IT?

Lyon Real Estate agents have been specially educated in the use of lock boxes to provide

the greatest amount of security. Each authorized agent has a key which will unlock the

box only when his or her code is entered into the special devise. The lock box then

creates a record of that code, so your listing agent knows exactly which agents have

accessed your house key. Lost lock boxes can only be used in conjunction with a

security code assigned to the agent.

A small risk may be inherent in any home for sale. To eliminate any undue risk, whether

your home has a lock box or not, is a good idea to keep all valuables out of sight,

preferably in a safe deposit box.

WHAT ABOUT MY PRIVACY?

Each agent has been educated to follow certain procedures to ensure the greatest amount

of privacy possible to you. Before showing your property, agents are instructed to

contact you or the listing agent. If an associate is unable to make a specific appointment

because you were unavailable, he/she will take every precaution to protect your privacy

before entering your home. If you fear you might be intruded upon because you might

not hear a voice, a knock or a doorbell, it is suggested that you double lock your door to

avoid accidental intrusion.

LYON REAL ESTATE

OFFICE TOURING INCLUDES

INVITING SEVERAL OF THE

SURROUNDING OFFICES

TO TOUR YOUR HOME

PROMOTING YOUR HOME

IN OUR OFFICE MEETING

TOUR LUNCHEONS / DRAWINGS

OTHER INCENTIVES

TO PROMOTE REALTOR ATTENDANCE

Benefits of An Open Houses

Exposure to “out of town” buyers

Enlist your neighbors help in the search

to find your buyer

Buyers look in a variety of

Neighborhoods, sometimes wandering

Into areas they might not have considered

It’s up to you!

Our results speak for themselves, Lyon is:• #1 real estate company in the Sacramento Region*

• #5 independent real estate company in all of California**

• #42 of the Top 500 largest brokers in the United States***

We are a local company with global reach, working with our af�liate network brokers to bring you quality real estate assistance anywhere in the world.

Thanks to our membership with Leading Real Estate Companies of the World®, we can assist with your move wherever you are going.

Business cardplace here

Call me today!

*Based on Trendgraphix reporting of total sales volume in Placer, Yolo, El Dorado and Sacramento Counties in 2013. **Based on REAL Trends top 500 ranked by closed transaction sides 2013. ***Based on REAL Trends top 500 ranked by closed sales volume 2013.

Lyon has Local, National andGlobal Strength and Expertise.

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®

connectMobile Responsive Websiteswith Exciting New Features!

Advanced SearchMore categories: New Listings, Price Reduced, Luxury and Open Houses.

Explore Neighborhoods Over 100 neighborhoods pro�led with details and photos.

Home FinderSave custom searches and receive property alerts to track favorite listings.

Customize Your SiteAdd pages, customize photos, choose from several templates.

My ListingsDisplay your listings or those of your of�ce.

BlogWrite your own or add Lyon’s company blog to share relevant news and events.

Custom Ad SpaceInsert custom content like your mobile app, speci�c community info, or your preferred vendor list.

Maponics Polygon Search - Search homes in proximity to work place, extended family, or any point of interest.

Maponics Data - Search areas for lifestyle, commute, population, local dining, etc.

Tracking – Track the traf�c that comes through your site through Google Analytics.

Social Networking – Visitors can share listings from your property detail pages.

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CONNECTING YOU TO THE WORLD

Luxury Portfolio International,® is part of an exclusive global network that:• Is the largest worldwide collection of independent brokers• Has over 50 years of experience• Receives millions of annual online visits from the world’s elite• Advertises to over 47 million affluent consumers each year

VISIT GOLYON.COM

CAPE TOWN, SOUTH AFRICA | R49,000,000 | WEB ID: ZDOZ

PARIS, FRANCEPRICE UPON REQUESTWEB ID: EGZV

I N T E R N A T I O N A L

Lyon Comes Out on Top

Market share based on Trendgraphix reporting of total sales volume and units in Placer, Yolo, El Dorado and Sacramento Counties from 1/1/14 to 12/31/14, all property types.

Not only are we on top, our market share is

growing!Lyon ranks #1 in total

sales in the greater Sacramento region

for homes $300,000 and above.

Let our team of real estate professionals assist you with your sale or purchase.

Get Listed. Get an Offer. Get Moving.

12.6%

10.2%

9.1%

8.3%

1. Plan Ahead0Walk through each room and criticize the home from a buyer’s perspective.0Ask a few local real estate professionals for their advice.0Consider getting a professional home inspection to see if any repairs are needed.0Hire a contractor to handle any major projects.0Consider getting an appraisal to find out your current market value.0Hold a yard sale. Sell, donate or trash anything you don’t need.

2. Clean, Declutter and Depersonalize0Thoroughly clean the entire home.0Scrub tile in the kitchen and bathrooms.0Clean hardwood floors.0Steam clean carpets and drapes. Consider replacing carpet if stains are prominent.0Get rid of all dust bunnies.0Repair cracks and holes in the walls.0Paint interior walls with neutral colors, like beige, cream or light pastels. Pale blues and greens are good for bathrooms.0Remove excess and oversized furniture.0Rearrange furniture to maximize space.0Organize room closets and store out-of-season clothes.0Remove all small appliances, toys, magazines and pet items.0Remove family photos, personal collections and medications.0Remove items from the garage and store them off site.0Secure valuable items, including cash and jewelry.

3. Maximize Curb Appeal0Paint the home’s exterior, including trim, doors and shutters.0Check front door, doorbell, address number and welcome mat.0Power wash the siding and windows.0Inspect the roof and make repairs as needed.0Repair cracks in the driveway and sidewalks.0Sweep the entryway and walkways.0Mow, water and fertilize the lawn.0Trim shrubs and trees and rake the leaves.0Plant colorful flowers and shrubs.0Store any toys or equipment lying on the yard.0Clean up pet droppings.0Clean the gutters and downspouts.

4. Pay Attention to Kitchens and Bathrooms0Mop and wax/polish the floors.0Clear the countertops.0Replace outdated hardware.0Clean appliances and fixtures.0Clean and organize the pantry, cabinets and drawers.0Replace old caulking around sinks and bathtubs.0Remove stains from sinks, toilets and bathtubs.0Keep all toilet seat lids closed.0Hang fresh towels.

5. Appeal to the Senses0Bake cookies or burn scented candles.0Offer light refreshments.0Install higher wattage incandescent light bulbs to brighten rooms.0Turn on all the lights.0Open windows to let in fresh air.0Open curtains or blinds to let in natural light and show off views.0Turn off TVs.0Relocate pets on the day of the open house.0Refrain from smoking in the home.

6. Show Off Your Home’s Best Features0Remove rugs to show off hardwood floors.0Pull back drapes to showcase nice views.0Stage the front porch or deck with furniture and potted plants.0Make sure fireplaces are in working condition.0Clean the backyard and pool area.

7. Prepare for the Open House0Hold an exclusive brokers’ open house to let local agents know your home is on the market. Offer food and refreshments.0Inform family, friends and neighbors of the date and time of your open house.0Put ads in local newspapers, real estate publications and on free Web sites like Craigslist.com.0Put up “Open House” signs on the front lawn and at nearby intersections with directions to the house.0Create property description sheets and prepare important documents, such as homeowner’s association rules, inspection reports and purchase offer forms.

The Ultimate Staging Guide ChecklistThis checklist will help you maximize the appeal of your home to potential buyers.

Source: Frontdoor.com

VITEK Mortgage Group (800) 570-5300 www.TeamVitek.com

Purves & Associates (800) 681-2025 www.PurvesInsurance.comPurves & Associates provides the highest quality insurance-related services and expertise. Their company philosophy is simple: earn your business by providing honest, professional advice and quality insurance products.

Fidelity National Home Warranty (800) 862-6837 HomeWarranty.comA Fidelity National Home Warranty (FNHW) provides both the homebuyer and seller with “peace of mind” when it comes to repairs and/or replacement of a home’s major systems and appliances. FNHW

problems and needs.

First American Home Buyers Protection Corporation (800) 444-9030

First American Home Buyers Protection has the experience and strength of a leader in the home

technicians that provide fast, friendly service.

Lyon Real Estate provides the convenience of one-stop shopping for many home-buying

Lyon’s business partners share our commitment to superior quality and customer service.

Thinking About Buying