6 portafolio de soluciones de acceso ea (2)

Redes de Nueva Generación, Desafíos y Futuro

Eduardo Angueta

CCIE R&S 27651

[email protected]

2

■ Service Provider Drivers

■ IP NGN Overview

■ Application Convergence

■ Service Convergence

■ Network Convergence

■ Cisco IP NGN Leadership

Agenda

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3

State of the Industry

Economic Drivers Prevailing—For Some, Survival at Stake


Income Statements “Unbalanced”

Traditional revenue streams flat or down due to

technology substitution, but not operating expenses

Broadband Promise Under-Realized

Growth in demand for bandwidth, not yielding growth

in revenue

Customer Expectations Soaring

Want to pay less, not get less

Hyper-Competition Increasing

Overlap of players increasing, not

number of customers

4

Cisco Service Provider Vision


Connecting Customers with Services,

Services with Networks,

and Networks with Each Other

VPNs Internet Voice and Video Transport Content

IP Next-Generation Network

Consumer Small/Medium Business Enterprise

SP Wholesale

Mobility

5

Characteristics of an Ideal Network

Fusing the Best of Today’s Networks and More


Mobility of the Cellular Network

Ubiquity/ Reliability

of the PSTN

Bandwidth of an Optical

Network

Security of a Private

Network

Flexibility of Ethernet

Content Richness of the Internet

Video Delivery of Cable/Television

IP

Next-Generation Network

6

IP NGN Journey

Requires Multiple Layers of Convergence


Mobile

PSTN

Broadband

Services

Optical

High-Speed

Internet

FR / ATM

IP

Next-Generation

Network

Common Subscriber Management

Mobile, WLAN DSL, Cable, FTTH

Content

Application

Convergence

Integration of New

Innovative IP D/V/V

Services over

Broadband for

Increased Revenue

Service Continuity

across Access for

Customer Loyalty

and Stickiness

Service

Convergence

Network Convergence

Eliminate Layers

in the Network for

Increased OpEx/

CapEx Efficiencies

7

Highway to Value-Add, Personalized Tollway

IP NGN Architecture Analogy


Highways

Recreation

Opera

tio

nal Layer

Residential Business

Personalization Value Add

Traffic Control Services

Means To Bill

Intelligent Networking

Applic

ation

Layer

Serv

ice

Layer

Netw

ork

Layer

For End Customers:

Converting Transport to Experiences

For Service Providers:

Converting Costs into Revenue

8

Cisco IP NGN Architecture Achieving a Whole Greater Than the Sum of the Parts



Tele- Presence

Collaboration Presence-Based Telephony

Web Services Mobile Apps

IP Contact Center

Intelligent

Edge

Customer

Element

Multiservice

Core

Access/

Aggregation

Applic

ation

Layer

Serv

ice

Layer

Netw

ork

Layer

Transport

Opera

tio

nal Layer

Cisco Service Exchange Framework

Identity Policy Billing

Mobility

Self Service

Open Framework for Enabling

“Any Play”

Delivery

(Any service,

to any device,

to any location)

9

Application Convergence





Tele- Presence


Web Services

Mobile Apps

IP Contact Center

Intelligent

Edge

Customer

Element

Multiservice

Core

Access/

Aggregation

Applic

ation

Layer

Serv

ice

La

yer

Netw

ork

Layer

Transport

Opera

tio

nal Layer


Mobility

Self Service


“Any Play”

Delivery

(Any service,

to any device,

to any location)

10

New Service Provider Offer:

“Many Services to Many Screens”


At Work, At Home, On The Move

Video Data Voice

Video Conferencing

Digital TV / VOD

VoIP High-Speed Internet /VPN

PDA / Email

Text / Instant Messaging

Custom Ring Tones / MP3 Player

Push-to-Talk / Intercom

11

Creating New Services

Residential Broadband Portfolio


Local and

Long Distance Voice

~$40/Mo

Home Net

~$10/Mo

Video and xVoD

~$50/Mo

Digital Music

~$10/Mo

Wireless Security

~$30/Mo

NetPVR

~$10/Mo

Gaming

~$7/Mo

Integrated Networks, Content, and Entertainment Services

Teleworker/

Home Business

~$70/Mo

Residential

Broadband Access

~$30/Mo

12

Stringent Requirements on Infrastructure


Intelligent Networking Enables Business Success

Integrated

• Virtualized Services

• Application Aware

• Modular Approach

• Service Control

Resilient

• Multilayer Security

• High Availability

• Scalable

Adaptive

• Self-Provisioning

• Self-Optimizing

• Self-Defending

13

Service Convergence



Tele- Presence


Web Services

Mobile Apps

IP Contact Center

Intelligent

Edge

Customer

Element

Multiservice

Core

Access/

Aggregation

Applic

ation

Layer

Serv

ice

Layer

Netw

ork

Layer

Transport

Opera

tio

nal Layer


Mobility

Self Service


“Any Play”

Delivery

(Any service,

to any device,

to any location)


14

Personalized “Any Play” Experiences Providing Means for Service Continuity, Customer Stickiness


Enterprise Home

Small Business PSTN

Branch Office

ASP

Hotel/

Airport

Mobile

Wireless

SONET

DPT CABLE DSL DIAL

LR ETHERNET

LR ETHERNET

DWDM

METRO

On the Move

At Home

At Work

15

Network Convergence




Tele- Presence


Web Services

Mobile Apps

IP Contact Center

Intelligent

Edge

Customer

Element

Multiservice

Core

Access/

Aggregation

Applic

ation

Layer

Serv

ice

Layer

Netw

ork

Layer

Transport

Opera

tio

nal Layer


Mobility

Self Service


“Any Play”

Delivery

(Any service,

to any device,

to any location)

16

Access-Agnostic Convergence


PSTN Internet/

VPN

TV / Video / Content Data Center Inter SP

Working

Inte

r-

co

nn

ect

Multiservice

Core

Cisco ONS

15600 MSPP

Cisco CRS-1

Customer

Element

Mobile

Home

Networking

Linksys / Scientific Atlanta

Hot

Spot

Enterprise/

Branch

Cisco ISR

Small/Medium

Business

Hosted / Managed ISR / IPT

Aironet

Access/

Aggregation

Intelligent

Edge

Cisco ONS

15454 MSTP / MSPP

Cisco 12000

Cisco 7x00

Cisco 10000

Convergence

Tra

nsport

Cisco uBR Cisco 10000

Cable / DSL

Cisco Catalsyt Cisco 7600 Cisco ONS 153xx

Cisco MGX Cisco AS5XXX

Frame Relay / ATM

Media Gateway

IP RAN / STP

Wireless

Metro Ethernet

Convergence Multiple

Emerging

Technologies

17

Customer Element Evolution of the Home Network: Separate to Converged


18

Core/Edge

Evolution Blurring Boundaries


Virtualization

Service flexibility

Scalability

Continuous operation

Management

Investment protection

Security

IP/MPLS

Core

FR/ATM/LL

VoIP

Intelligent

Edge

Metro

Ethernet Firewall

Video

L3

VPN

One Network, Many Services

L2

VPN

19

■ Tremendous acceleration in

data traffic

■ Data revenues up strongly in

many geographies

■ Data traffic has decoupled

from revenue

■ Costs will also have to

decouple from traffic

■ IP infrastructure has a

crucial role to play here

The Mobile Market in Transition


6 portafolio de soluciones de acceso ea (2)

Technology

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