2016-10-17 Braxley
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Transcript of 2016-10-17 Braxley
1. Mai 2023
Time to be an Individual.
Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar
Time to be an Individual.Branding
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 2
Original LineoriginalGive Back LinegivingSports Lineactiv
eCustomized Lineyou
Product Lines
Time to be an Individual.Slogan
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 3
Time to be an Individual.
Time to be an Individual.Organization
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 4
Lara Hahn - President
Braxton Manley - CEO
Marissa Lipar - CMO Christopher Reid - CTO Alexis Miligan - COO Jens Thumm - CFO
Time to be an Individual.Pros
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 5
No competitor that offers elastic bands. SmartWatch owners have a high willingness to pay. Low material cost. Fast growing market. Market niche: Environmentally friendly product. Competitive price.
Time to be an Individual.Cons
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 6
Many competitors in SmartWatch band market. Strong manufacturers like Apple – benefit of broad customer access. Different SmartWatches need different things to adapt the band to the watch.
Time to be an Individual.Product
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 7
Product elastic cotton wrist bands for various smart watches Start with 3 top selling smart watches Same bands but different attachments fitting different watches (might need to sell tools to put on band with it
Benefits Better feeling on your wrist comfort Can be made fashionable fashion Can be adjusted to face you while driving practical Match your watchband to the occasion
Time to be an Individual.People
Possible target groups
Young (10-25) Marketed as fashionable and affordable
Employed (25-35) Marketed as green and practical
Family (35-50) Marketed as comfortable and ethical
Boomers (50-70) Marketed as nostalgic and cool
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 8
Time to be an Individual.Promotion
Google AdWords Bloggers, influencers Ad video Newspapers Contest best self-designed band Pinterest
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 9
Time to be an Individual.Place
1. Online Own online store (3rd party platforms e.g. Amazon, Etsy)
2. Offline Costume Jewelry stores Smart watch manufacturer stores Department stores
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 10
Time to be an Individual.Initial Investments - Q1 & Q2 2017 (1)
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 11
Time to be an Individual.Initial Investments - Q1 & Q2 2017 (2)
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 12
Time to be an Individual.Expenses Q3 2017 - 2019
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 13
Time to be an Individual.Expenses Q3 2017 - 2019
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 14
Time to be an Individual.Price and Income Q3 2017 - 2019
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 15
Time to be an Individual.Profit and Break Even Alaysis
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 16
Time to be an Individual.Customer Segmentation
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 17
20%
80%
Young
40%
60%
Employed
60%
40%
Family
OnlineOffline
35%
45%
20%
Customer Segmentation
YoungEmployedFamily
Time to be an Individual.Income by distribution channel
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 18
Q3 2017 Q4 2017 2018 2019 $-
$1000000.000
$2000000.000
$3000000.000
Income by channel
Offline Online
Time to be an Individual.Capture Cost
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 19
Time to be an Individual.CPC and CPO
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 20
Time to be an Individual.Capture Cost
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 21
Time to be an Individual.Capture Cost
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 22
Time to be an Individual.Capture Cost
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 23
Time to be an Individual.Total cost and margin
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 24
Q3 2017 Q4 2017 2018 20192468
101214161820
Cost by customer segment
Young Employed Family Production$
Price = $ 30
Time to be an Individual.Next Steps
Confirm willingness to pay (e.g. $30) Do survey on target group: what do they want, how much are they willing to pay for a band Mock up of webpage we want to design Needs: figure out costs associated with hiring an SEO company to work with Further market analysis Further research on possible adapter solutions
1. Mai 2023 Alexis Milligan, Braxton Manley, Christopher Reid-Gordon, Jens Thumm, Lara Hahn, Marissa Lipar 25