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Presentation

PRESENTED TO:

OUR HONORABLE TEACHERSIR Suleman Anwer

PRESENTED BY:

OLD PUNJABIANS

GROUP MEMBERS:

MUHAMMAD WAQAS G1F05MBAP0009ZAHID SAJJAD G1F05MBAP0011BILAL AFZAL G1F05MBAP0013OMER SHARIF G1F05MBAP0035MUHAMMAD AWAIS ALI G1F05MBAP0036

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ACKNOWLEDEMENT

We would like to thank our course instructor Mr.

Suleman Anwer for guiding and encouraging us in

every step of making of this project. Has hisencouragement been not there we would never have

been able to complete this project? We would also

like to thank the management of Pak Elektron Ltd

(PEL).

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DEDICATION

To our honorable teachers and loving parents.

To all of those who dedicate their lives to others.To all those who have Served and Sacrificed for the

sake of Freedom.

To all of those people, who may be gone now but

they will never be forgotten.

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TABLE OF CONTENTS

EXACTIVE SUMMERY..PAGE#7

MISSION AND VISION STATEMENT....PAGE # 8

INTRODUCTION AND HISTORY.... PAGE #9

HISTORY OF REFIGRATER .. PAGE #17

HISTORY OF AIR CONDITIONS... PAGE #19

ORGANIZATION HIRERARCHY.. ... PAGE #22

SBUs.... PAGE #25

PARTICULER SBUs.... PAGE #26

MANAGERIAL FUNCTIONS.. PAGE #32

STRATIGIC MANAGEMENT MODEL..... PAGE #36

BUSINESS ANALYSIS...PAGE#44

MARKETING MIX .PAGE#60

ISO DETAILSPAGE#64

WTO...PAGE#65

WHOLLY OWNED SUBSIDRES..PAGE#67

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IMPORT & EXPORT..PAGE#69

FUTURE PLANPAGE#71

SUGGESTIONS & RECOMENDITION..PAGE#72

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EXECUTIVE SUMMARY

Organizations worldwide are constantly researching new ways to maximize their profit.

Our group research on PEL for general knowledge and for completion of our product.

The following report presents and explains the different process like managementfunctions, business analysis, strategic management model ISO detail, Marketing Mix and

many events which we examine in the factory.

We meet Omer Khayam general manger of the factory and ask question to him about

their products cover our research area we survey the factory along MR Tanveer Malik

the Account manager of the PEL COMPANY . He explains all the process and working

to us who are performed in the factory .At the end of the report we provide some

suggestions, we deserve after the completion of the report. A web site reference provide

at the end of the report.

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Mission Statement

Vision Statement

Journey towards excellence

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HISTORY & INTRODUCTION OF PEL

Pak Elektron Limited (PEL) is the flag bearer of the Saigol Group of Companies.

Pak electron ltd is the pioneer manufacture of electrical goods. It was establish in 1956 in

technical collaboration with M/S AEG of Germany. In October 1978 the group was

bought by saigal group of industries . Since its inception, the company has always been

contribution towards the advancements and development of the engineering sector in

Pakistan by producing hundreds of engineers, skilled workers and technicians through its

apprenticeship schemes and training program.

The products manufactured by PEL have always been of high standard and the name

'PEL' is synonymous with QUALITY all over Pakistan. Since its inception, the company

has been working for the advancement and development of engineering know-how inPakistan. The company has produced hundreds of engineers, skilled workers and

technicians through its apprenticeship schemes & training programs.

PEL has been continuously adding new products to its range. As a result, PEL has

registered a significant increase in its sales volume, during the last ten years.

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PEL PROFILE

Pak Elektron Limited (PEL) is the pioneer manufacturer of electrical goods in Pakistan. It

was established in 1956 in technical collaboration with M/s AEG of Germany. In October

1978, the company was bought by the Saigol Group of Companies. Since its inception,

the company has always been contributing towards the advancement and development of

the engineering sector in Pakistan by introducing a range of quality home appliances and

by producing hundreds of engineers, skilled workers and technicians through its

apprenticeship schemes and training programmers.

The company comprises of two divisions:

Appliances Division

Power Division

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Appliances divisionPELs appliance division is the flag carrier of the Saigol group. This division of PEL

consists of Home appliance manufacturing.

PEL Air ConditionersPEL window-type air conditioners were introduced in 1981 in technical collaboration

with General Corporation of Japan. Ever since their launch, PEL air conditioners have a

leading position in the market. PEL air conditioners cooling performance has been tested

and approved by Copeland and ITS USA and today PEL holds approximately45% of air

conditioners market share.

PEL Refrigerators

The manufacturing of refrigerators started in 1986-87 in technical collaboration with M/s

IAR-SILTAL of Italy. Like the air conditioner, PEL's refrigerators are also in great

demand. Today, PEL Crystal has 30% market share. Its cooling performance is tested and

approved by Danfoss, Germany and its manufacturing facility is ISO 9002 certified by

SGS Switzerland .

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PEL Deep Freezers

PEL deep freezers were introduced in 1987 in technical collaboration with M/s Ariston of

Italy. Due to their durability and high quality, PEL deep freezers are the preferred choice

of companies like Lever Brothers.

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POWER DIVISION

PEL Power Division manufactures energy meters, transformers, switchgears, Kiosks,compact stations, shunt capacitor banks etc. All these electrical goods are assembled

under strict quality control and in accordance with international standards.

PEL is one of the major electrical equipment suppliers to Water and Power Development

Authority (WAPDA) and Karachi Electrical Supply Corporation (KESC), which are the

largest power companies in Pakistan.

Over the years, PEL electrical equipment has had been used in numerous power projects

of national importance within Pakistan. PEL has the privilege of getting its equipment

approved and certified from well-reputed international consultants such as:

Preece, Cardew and Rider, England

Harza Engineering Company, USA

Snam Progeti, Italy Societe Dumezm, France

Miner & Miner International Inc. USA Ensa, France

In spite of stiff competition from emerging local and multinational brands, PEL Group's

appliances and electrical equipments have remained in the spotlight due to constant

innovation. Strategic partnerships with Copeland, Danfoss, Samsung and others

have enabled the PEL Group to incorporate new technologies into existing

product ranges, thus giving the Pakistani market access to innovative,

affordable and quality products.

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TRANSFORMER

PEL has vast experience in design and manufacturing of standard and special purpose

transformers up to 33kV and up to 6000kVA ratings.

PEL make oil immersed transformers with natural cooling are suitable for both indoor

and outdoor installations. These are manufactured according to BSS-171, IEC-76 or

VDE-0532 and tropicalized to meet adverse environmental conditions. All our

transformers are offered with tabular tank, having a conservator and breather. However,

hermetically sealed transformers are also manufactured up to 1000kVA ratings.

PEL transformers are available for various applications:

Distribution transformers (pole mounted or pad mounted design)

Auto transformers Furnace transformers

Welding transformers

Chokes for furnace transformers

Any other special requirement

PEL's transformers have been successfully type tested for Impulse voltage and short

circuit tests at KEMA, (Holland), HV&SC Lab, Rawat (Pakistan), NIP (Pakistan) and

UET (Pakistan).

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ENERGY METER

Single-Phase Energy Meters:

PEL manufactures Electro-mechanical Energy Meters under license from ABB-USA.

The quality of PEL meters has been certified by KEMA Laboratories (Holland) and

conforms to IEC 521, SGS Yarsley, and U.K., has certified PEL Energy Meter plant for

ISO 9002.

PEL type MC8 is a direct connection single-phase meter. The design and constructional

features include overload compensation and temperature compensation, thus providing

maintenance-free operation over a long period and accurate measurement of electrical

energy. The frame is sturdy in construction and the covers are available in unbreakable

polycarbonate plastic material.

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Ratings Voltage 220-240VCurrent (Nominal) 10, 20, 40 ACurrent (Maximum) 40, 60, 80, 100A

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Poly-Phase Energy Meters:

PEL type TBL is a direct connection poly-phase meter having improved load

performance and precision accuracy over a wide load range. All meter parts are corrosion

protected for long-term reliability. It has a magnetic bearing system that is self-cleaning,

non-aging and tamper resistant. This ensures virtually frictionless operation of the rotor

while withstanding abuse from surges and magnetic tampering. The meter is available

with one-piece high impact polycarbonate cover. The terminal cover is extended type that

completely shrouds the service cable.

Ratings Voltage 3x200/400V (3-ph, 4-wire)Current (Nominal) 15A

Current (Maximum) 90A

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History of Refrigerator

In 1748 Dr.William Cullen did first experiment in artificial refrigeration.

In the early 1800s, Michael Faraday discovered the liquefying ammonia gas

which causes cooling.

IN 1804, Oliver Evans, and American design the first refrigeration machine.

In 1834, Jacob Perkins, an American invented the refrigerator in London.

In 1844, an American physician, Oliver Evinces built a refrigerator to make ice to

cool the air.

In 1874, Raoul Picked of Switzerland, invented a a compressor system using

sulfur dioxide instead of ammonia.

In 1876, German engineer, Carl Von Linden made the process of liquefying gas,

basic refrigerator technology.

In 1915 Alfred Mellows starts to build first self container refrigerator for home

use.

In 1920 there were some 200 different refrigerators in the market.

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In 1922 Baltzar Von Platen and Carl Munters introduce absorption process

refrigerator. Refrigerator from the late 1800s until 1929 used the toxic gases ,ammonia,

methyl chloride and Sulpher dioxide as refrigerant.

In 1931 the first air cooled refrigerator launched by Electrolux.

In 1947 GE launched two door refrigerators freezer combination.

In 1955 80% of American homes now have refrigerators.

Through out the 1960s to 1970s house hold refrigerators were improved to

better suit consumers.

According to the history channel, today refrigerators are more energy efficient

With the advancement of technology from this era to current era ,now, there is

quick change in the styles and quality.

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Timeline of Air Conditioning Events

Here is a timeline of historical facts about the development of the air-conditioningindustry you may find interesting and help you appreciate the impact this important

industry has on our lives.

1882 -- Thanks to Thomas Edison, the first electric power plant opens in New York,

making it possible for the first time to have an inexpensive source of energy for

residential and commercial buildings.

1889 -- Central station refrigeration is used in large cities to preserve foods and

documents.

1902 -- Willis Carrier builds the first air conditioner to combat humidity inside a printing

company. Controlling the humidity in printing companies and textile mills was the start

of managing the inside environments.

1906 -- Willis Carrier patents his invention calling it an "Apparatus for Treating Air."

1906 -- Stuart W. Cramer coins the term "Air Conditioning."

1913 -- The first international exposition devoted exclusively to refrigeration is held in

Chicago.1917 -- The first documented theater to use refrigeration is the New Empire Theatre in

Montgomery, Alabama. In that same year, the Central Park Theater in Chicago is built to

incorporate the new technology: air conditioning.

1928 -- The Chamber of the House of Representatives is air conditioned.

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1929 -- The Senate is air conditioned.

1930 -- The White House, the Executive Office Building, and the Department of

Commerce are air-conditioned.

1942 -- The Potomac Electric Power Company (PEPCO) becomes the nation's first

summer peaking utility.

1946 -- After World War II, the demand for room air-conditioners begins to increase.

Thirty thousand room air-conditioners were produced that year.

1947 -- Air conditioning becomes a bargaining issue when textile workers in North

Carolina strike because of stressful heat and humidity in the workplace.

1950 -- A major study shows that families living in air conditioned homes sleep longer insummer, enjoy their food more, and have more leisure time.

1953 -- Room air conditioner sales exceed one million units with demand still exceeding

supply.

1953 The air conditioning and refrigeration institute is formed from two associations:

the Refrigeration Equipment Manufacturers Association and the Air-Conditioning and

Refrigerating Machinery Association.

1955 -- Mass marketing of frozen dinners begins: ads promote "TV dinners."1957 -- The first rotary compressor was introduced, permitting units to be smaller,

quieter, weigh less, and more efficient than the reciprocating type.

1969 -- Neil Armstrong and Buzz Aldrin walk on the moon in spaces suits with life

support and cooling systems.

1977 -- New technology allows heat pumps to operate at lower outdoor temperatures

while heating on the reversed refrigeration cycle.

1987 -- The United Nations' Montreal Protocol for protection of the earth's ozone layer is

signed. The Protocol establishes international cooperation on the phase-out of

stratospheric ozone depleting substances, including the chlorofluorocarbon (CFC)

refrigerants used in some refrigeration and air conditioning equipment.

1990 -- ARI, in conjunction with the U.S. Department of Energy, initiates the Materials

Compatibility Lubricants Research (MCLR) program, which helps manufacturers to

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accelerate away from CFC refrigerants.

1992 -- The R-22 Alternative Refrigeration Evaluation Program (AREP) begins a four-

year program to investigate alternatives to R-502 and HCFC-22.

1995 -- Chlorofluorocarbon (CFC) production in the United States ends December 31.

1997 -- North American Technician Excellence (NATE) formed to promote excellence in

technicians who install and service air-conditioning and refrigeration equipment. The

NATE-certified logo is synonymous with "The Best."

1998 Research for the 21 st centaury a multi-year, million-dollar research program for

air-conditioning and refrigeration equipment, begins. The objective is to decrease

building energy usage while improving indoor air quality.

1998 -- Shipments of unitary air conditioners and heat pumps set a record of more than6.2 million units.

1998 -- After receiving five annual awards from the U.S envoi mental protection agency

for contributions to environmental protection, ARI was awarded a Best of the Best award

for continued environmental concern.

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Organizational Hierarchy

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Corporate level hierarchy

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Chairman

Managing director

General manager

Senior manager

Manager

Salesmanager

Productionmanager

HRMmanager

Marketingmanager

Financemanager

Distributionmanager

Consumer marketingdepartment

Credit controlmanager

Staff

Tradingdeparment

Customerservicedeparment

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SBUs hierarchy

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Refrigerato r

Split units

Deep freezers

Power division

Transformers

Switch gears

Energy meter

Kiosks

Compacts stations

Appliance division:

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Particular SBUs

Refrigerator

Split Unit

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OrganizationalDepartments

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Finance department

Marketing department

Sales department

Trading department

Consumer marketing department

Credit control department

Customer service department

human resource management department

Distributions departmentQuality control department

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Department working

Finance department:

Finance department provide money for the working of the

organization. Pel companys department borrows loan mainly from national bank and

settle terms and conditioned of the interest and time period of returning the load with it.

when the sale is made the company firstly return the loan with interest.

Human resource department :

Human resource department of the Pel Company is verymuch conscious of hiring the employees for the company. The standards he set for hiring

the new poople.HRM department of the company mainly makes the external

recruitment .this is usually done through news paper web sites extra.HRM department

also set salaries, packages and TA, DA allowances.

Marketing department:

Marketing department is the back bone of any firm.marketing department generally analyze the needs and wants of the customer. Then this

department tells about the customer needs to the company which in tern launches the

products according to the needs of the customers. Marketing department is responsible

for making strong advertisement for the products.

Sales department:

Sales department is responsible for making sales of the product.This department generally takes orders from the market, gives information to the credit

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control department. Area credit control department gives information to the head office.

Head office discuss situation with the finance department and then at last finance

department gives authority to area credit control department to settle term and conditions

with dealers.

Customer service center department:

This department is very much importantfor the company because its makes the good will of the company. Its provide services to

the customers who have their clams and makes the customer loyal. Its also gives the feed

back to the head office to provide the required spare parts.

Consumer marketing department:

Consumer marketing department givespackages to the person who has low income to attract them to purchase their products.

They have their own area offices. This department works under credits control

departments.

Trading department:This department is involved for importing products. This

department imports the required products according to the demand of the customer such

as split unit. This department is controlled by its head, which works directly under the

head offce.This department sends terms and condition of trade to the head office and

finance department for the financing.

Production department:Production department is involved only producing the

products. This department purchases raw material from the suppliers. Then passes the

raw material from various dyes machines. Modeling machines etcfrom the assembly

line according to the required shapes of the products.

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Distribution department:

This department distributes the final products from theproduction department to the dealers and then ultimately to the consumers. This

department only responsible for distributing the products according to the requirement

and demand of the product.

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ManagerialFunctions

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Planning

Refrigerator:

Planning is very much important function of the management.PEL

company makes the planning regarding refrigerator by observing the market. How much

a company can sales in a particular segments there any chance of growth is also in the

planning of the company refrigerator.

Split Unit:

The company planning regarding split unit firstly is the observation of

the market. Then after observation how much to import the split units. Finance and

trading department also give suggestion for planning regarding split unit .Then set their

plans according to the requirement.

Organizing

Refrigerator:

The organizing regarding refrigerator how to make availability of refrigerator assured. Taking in the account the policy regarding refrigerator of thecompany how much to produce and when to produce etcAlmost all the department areinvolved in organizing and also how much margin to give to the dealers.

Split Unit:

While organizing the company takes into account the last year sales andhow much to sale in a particular area. Mainly quality control, finance department andtrading department are involved in organizing for how much to import, when to import,where to import etc

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Leading

Refrigerator:

Head office mainly leads all departments regarding refrigerator .Allthe sub ordinate department officers lead the related department and employees and loyalto the head office for their working. Their is check and balance situation for everydepartment.

Split Unit:Head office mainly leads all the related department of the split units.

Trading department is mainly the leader in split unit case for importing it and directreliable to the head office. For leading it also give its requirement to its head office for finance and for the quality control of the product.

Controlling

Refrigerator:

Controlling is the main functions after making the pervious steps.

Managers of the each department control its own department working and are liable to

the managing director. There is check and balance situation. In controlling, monthly and

annual basis analysis are made. How much sale is made and for the betterment of theproduct research and development department then do its job.

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Split Unit:

In controlling of the split units, trading department mainly control the

import of the splits units. it checks the quantity of the units and quality control

department checks the quality of the split units before launching it in the market.

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Strategic

ManagementModel

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G e n e r a l F o r c e s

I n d u s t r y a n a l y s i s

C h a i n o f c o m m a n d

B e l i e f s ,E x p e c t a t i o n s ,v a l u e s

A s s e t s , s k i l l sc o m p e t e n c i e s ,

k n o w l e d g e

R e a s o n f o r e x i s t e n c e

W h a t R e s u l tt o

a c c o m p l i s hb y w h e n

P l a n t o

a c h i e v e t h em i s s i o n &o b j e c t i v e s

B o a r dg u i d e l i n e sf o r d e c i s i o nm a k i n g

A c t i v i ti e sn e e d e d t o

a c c o m p l i s ha p l a nC o s t o f t h e p r o g r a m

S e q u e n t i a ls t e p s t op e r f o r mp r o g r a m

P r o c e s

t o m o np e r f o r ma n d t ac o r p o ra c t i o n

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Environmental Scanning is the monitoring, evaluating and discriminating of information from the external and internal environment to keep people with in the

corporation. The company scans the environment in the following way:

General Forces.:

It includes:

Political and legal forces: PEL Company is very much conscious about the political

and legal environment of the country. The company changes its labor wages which is

registered when ever a govt. changes the labor laws.

Technological forces:

PEL Company tries to adopt the future technology for using in the product. They always keep in view the technology for increasing the quality

of the product for their customers. On the basis of modern techonology, company is the

market leader regarding the appliances.

Economic forces:

Economic forces means change in disposable Income, flections in

the market ,inflation ,change in rate of interest etcCompany always keep in mind theeconomic conditions of the country and sets its prices accordingly.

Social cultural forces:

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It includes environmental concerns, work life quality

attitudes and also work force diversity etcPEL Company keeps in view the social

culture changes of the country and sets its target accordingly.

Task Environment:

Its Includes:

Customers :

Pel Company customers include various government organization such as

wapda and Karachi power company regarding power divisions.PEL Company has also an

internal and external customers.

Internal customers are those who are the employees of the company which dont makesbig affect on the sales. External customers are those which are the outsides the company

such as general pubic except employees.

Suppliers :

PEL Company has its suppliers regarding its appliance division are

Abdullah and Heartz, Star enterprises, Plas codes system. Etcand have its suppliersregarding split unit from china.

Competitors :

PEL Company has its competitors like dawlance, Waves, LG, Haier

etcPel company make close analysis of its competitors to understand its strategies and

to overcomes its deficiencies.

Public Pressure Groups :

There is no public pressure group which affect the

working of the company because PEL Company makes product by viewing all its aspects

which dont affect the societal environment of the economy.

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Internal Environment

Structure:

Company has very systematic structure, the information flows from top to

low bottom and from bottom to top mean mechanistic style have rigid chain of command.

Culture:

The company has strong culture. Employees work in teams and have setgreat expectation and values for the incoming employees.

Resources:

Its includes:

Assets

Heavy Machinery, Skill full Employees etc

Skills

Labour skills, employee skill etc

Competences

Quickly responsible to competitors

Knowledge

Half and annually based training.

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Strategy Fromulation

Mission

Objective Company has its objective regarding refrigerator to be number 1in the market in the coming three years.

Company also set the objective to make the split units in the factory in future.

Strategy Company has a comprehensive master plan to achieve its missionand objectives. Company is trying to stabilize its market share regarding its refrigerator

and split unit and also want its growth in the future.

Policies Company has its policy to maintain the quality of its products atlower cost and provides the consistent value satisfaction to the customer.

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Strategy Implementation

Strategy implementation is the process in which strategy and policy are put into theaction through the development of program, budjets and procedures.

Program Program is the statement of the activity of the steps needed toaccomplish a single use Plan.PEL Company has a program to make split units in its own

factory.

Budgets A budget is a statement of the corporation program in term of money. In Planning and controlling list the detail cost of each program. Company set a

budget for making split unit in its own company and its also for having advertising.

Procedures Sequential steps to complete program known as procedure.Companys program for making split units includes procedures .How much to purchase

from supplier at which cost.

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Evaluation and control

It is the process in which cooperates activity and performance results are monitored so

that actual performance can b compared with the desired performance.PEL Company

makes the evaluation by acquiring the information at all level from managers. And then

they take the step for controlling the situation if it is not matching with the desired

performance.

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Business Analysis

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SWOT Analysis

SWOT stands for strength and weakness of an organization in the light of opportunities

and threats outside the organization.

Strength

Refrigerator: Company has its strength in refrigerator.

Customer loyalty

Trade and experienced staff

Usage of Vinyl coating material

Compressor quality(DAN FOSS Germany)

Splits Units: Company has its Strength in Split Units.

Low cost from others

Better cooling

Low power consumption

Weakness:

Refrigerator: Company has its weakness in refrigerator.

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Threats:

Refrigerator:

Companies have the opportunity

Competitors can produce similar products

New foreign companies

Reduction of prices

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PESTANAYLSIS

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Political

Political or legal forces means law and order situation in the country. Countrys policiesfor the trading companies. Political and legal situation regarding PEL Company is statedas

Refrigerator: Registered labors Increase wages when govt. changes Labour policies. No political affects

Splits Units: No pressure from political parties

Economical

Mean economic condition of the country such as change in dispose bale income,fluctuation in market, inflation rate etc...Company sets the prices according to theeconomic situation of Pakistan ,

Refrigerator: Middle and upper class

Generally in inflation situation buying power decreases reduction of prices reduce of quality

Splits Units: cost of product is main thing

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Social

Refrigerator

Employees Work In Shifts. No Women In Work Force. Employees are well settled according to the culture

Split Unit

Socially no affect

Technological

Refrigerator Technology Effects The Working OF A Company. Company Adopts Modern Technology Receives Feedback.

Split Unit Use of modern Of Technology. Quality Checking.

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POTERs 5Model

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Bargaining Power of Supplier:Bargaining power of PEL Companys

suppliers is comparatively low due to the large number of supplier such as Abdullah andheartz ,Plas Codes system etc

Bargaining Power of buyer:PEL Company have high bargaining power as

compare to suppliers due to presence of many suppliers.

Threat Of New Entrant:There is always a threat of new entrant. PEL

Company is facing a threat from foreign a local companys.

Existing firms:PEL Competitors like Dawlance,Waves and LG can reduce

its appliances products prices.

Threat Of Substitute Product: Dawlance, Waves, LG etccan producesubstitute products at low rates which is threat for the company.

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BCG Matrix54

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Refrigerator:Refrigerator is placed in star box because it has high share and market

growth. Refrigerator has 45% of the market share and also increasing its market growth.

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Split Unit:Split unit is also placed in star box due to high market share and market

growth. Split unit has 30%of the market share and continuously increasing market

growth.

Life Cycle

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MarketingResearch

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P E L

D a w l a n c e

4 9 %

5 %

4 0 %

W a v e s

5 %

National

P E L

D a w l a

3 9 %

1 1

3 0 %

W

2

National

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Y e sN o

7 3 %

Y e s

N o3 9 %

6 1 %

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RODUCT

RICELACEROMOTION

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ProductProduct is a thing that satisfies customer demands. Pel Company is very much conscious

to make the products which satisfy the customer needs.

Company makes the product:

According to the needs of the customer.

What kind of size and model they want.

What kind of features and functions they want.

What kind of packaging they want.

Price

Price is very much important because its attracts the customer in first look.Pel company

is very much conscious about price.

Company sets the prices of the products by

Analyzing the market situation. Actual cost of the product

Marketing expenses of the product.

Profit margin of the company.

Comparison to other home appliances.

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Setting deal with dealers.

PlacePlace plays a very important role for any companys product. If the product is not rightly

placed, company will suffer from loss.

Company places its product:

According to the requirement of customer and market.

In more populated area of the city. Against competitors products.

More convenient to the customers.

PromotionOnce company makes the product, it needs promotion for the awareness of the

customers. Unless a company will not arrange for promotion a products cant

succeed.

Pel Company promotes its product through:

Bill boards Internet

News paper Brushers

Television

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WTO Effect

WTO Has No Effect On The Working Of The PEL Company because PEL

companys import and export are too low so the WTO effect is no value in PEL

Company.

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Group Profile

In 1948, The Saigols Migrated From Calcutta

Initiated Their Business In Lyallpur(Later Named Faisalabad)

Under The Banner Of Kohinoor Industries Ltd.Kohinoor Textile Mills.

Pak Elektron Ltd.

Kohinoor Power Company Ltd.

Kohinoor Energy Ltd.

Kohinoor Motor Works Ltd.

Saigol Computer Pvt. Ltd.

Saritow Spinning Mills & The Azam Textile Mills.

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Completely Import & Export

Imports

Refrigerator

In refrigerator there is Usually No Import because the PEL company

manufactures it own refrigerator.

Some Time PEL Company Import Spare Parts on the Requirement of Need.

Split Unit

PEL Company Import split unit From China. Its completely import the split

unit because they do not manufacture the split unit.

ExportIn split unit there is no export because PEL Company totally import the split

unit.

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Future Plans & Prospects

There is only one future plan and that is:

They want to manufacture the split unit in its own company.

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Suggestions & Recommendations

After the visit of the PEL Company and check the complete management functions we

suggested to the PEL Company to do

1. More aggressive advertisement

2. To manufacture the split units in their own company

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Bibliography

www.pel.com.pk www.refrigerator.comwww.history.airconditioner.com

Mr. Umer Bajwa,marketing manager Mr. Irfan, account officer

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http://www.pel.com.pk/http://www.refrigerator.com/http://www.history.airconditioner.com/http://www.pel.com.pk/http://www.refrigerator.com/http://www.history.airconditioner.com/

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