02_Administracion Entorno Mundial

download 02_Administracion Entorno Mundial

of 22

  • date post

    08-Aug-2018
  • Category

    Documents

  • view

    212
  • download

    0

Embed Size (px)

Transcript of 02_Administracion Entorno Mundial

  • 8/22/2019 02_Administracion Entorno Mundial

    1/22

    AdministracinAD 1000

    La administracin en elentorno mundial

  • 8/22/2019 02_Administracion Entorno Mundial

    2/22

    Enero/abril 2005 Luis Felipe Torres Gmez 2

    METAS Y

    ESTRATEGIAS

    TAMAO

    TECNOLOGA

    AMBIENTE

    CULTURA

    ESTRUCTURAFormalizacinEspecializacinEstandarizacin

    Jerarqua de autoridadComplejidadCentralizacin

    ProfesionalismoTasas de personal

  • 8/22/2019 02_Administracion Entorno Mundial

    3/22

    EL ENTORNOORGANIZACIONALTodos los elementos que existen fuera de

    las fronteras de la organizacin y quetienen el potencial de afectar a toda o

    parte de la organizacin.

  • 8/22/2019 02_Administracion Entorno Mundial

    4/22

    Enero/abril 2005 Luis Felipe Torres Gmez 4

    La organizacin y su entorno(Thompson,Strickland y Gamble,2005:47)

  • 8/22/2019 02_Administracion Entorno Mundial

    5/22

    CONTEXTO INTERNACIONAL

    Puede afectar directamente a lasorganizaciones.

    Todava se piensa en forma local.

    Competimos con extranjeros.

    Extranjeros compran empresasnacionales.

  • 8/22/2019 02_Administracion Entorno Mundial

    6/22

    PAIS

    SECTOR

    INDUSTRIALEMPRESA

    MUNDO

  • 8/22/2019 02_Administracion Entorno Mundial

    7/22

    AISLAMIENTO

    COMERCIAL

  • 8/22/2019 02_Administracion Entorno Mundial

    8/22

    GATT,TLC, etc.

    APERTURA COMERCIAL

  • 8/22/2019 02_Administracion Entorno Mundial

    9/22

    EFECTOS DE LA APERTURACOMERCIAL EN MXICO

    Nuevoscompetidores

    Nuevosmercados

    Oportunidades Amenazas/

  • 8/22/2019 02_Administracion Entorno Mundial

    10/22

    Enero/abril 2005 Luis Felipe Torres Gmez 10

    EFECTOS DE LA GLOBALIZACIN EN LAESTRUCTURA DE LAS INDUSTRIAS

    Globalizacin de la produccin. Pontiac Le Mans (GM)

    $6,000 Korea ensamble$3,500 Japn Comp. avanzados

    $1,500 Alemania diseo$ 800 Taiwan,Japn,Singapur Peq. Comp.$ 500 Inglaterra Serv. de MKT$ 100 Irlanda Proc. de datos

    $7,600 GM, abogados, banqueros, aseguradoras.

    Globalizacin de los mercados

    Coca-Cola, Levis jeans, Sony Walkman

  • 8/22/2019 02_Administracion Entorno Mundial

    11/22

    Enero/abril 2005 Luis Felipe Torres Gmez 11

    Proceso de la administracinestratgica

    FODA

    Situacin

    actual,Evaluar:MisinMetasEstrategias

    Examinarelambienteexterno

    Identificarlos factoresestratgicos

    Examinar elambienteinterno:CompetenciaSinergiaCreacin devalor

    Identificar losfactoresestratgicos:FuerzasDebilidades

    Definir:MisinMetasEstrategias

    Formular lasestrategias

    Implementarlasestrategias:LiderazgoEstructuraRecursosHumanosSistemasde control einformacin

    Evaluarresultados

  • 8/22/2019 02_Administracion Entorno Mundial

    12/22

    Enero/abril 2005 Luis Felipe Torres Gmez 12

    Formulacin estratgica(Decidiendo qu hacer)

    Accin de loscompetidores

    Formulacin dela estrategia

    Debilidades yfortalezasinternas

    AccionesOportunidadesy amenazas enel medio

  • 8/22/2019 02_Administracion Entorno Mundial

    13/22

    Enero/abril 2005 Luis Felipe Torres Gmez 13

    El Modelo de Porter(Anlisis externo)

    Rivalidad entre

    los competidores

    Nuevosparticipantes

    Sustitutos

    CompradoresProveedores

    Amenaza deParticipantes nuevos

    Poder de negociacinde los proveedores

    Amenaza desustitutos

    Poder de negociacinde los compradores

  • 8/22/2019 02_Administracion Entorno Mundial

    14/22

    Enero/abril 2005Luis Felipe Torres Gmez 14

    The Role of National Culture

    Values

    Ideas about what a society believes to begood, desirable and beautiful.

    Provide the basic underpinnings for notions ofindividual freedom, democracy, truth, justice,honesty, loyalty,love, sex, marriage, etc.

  • 8/22/2019 02_Administracion Entorno Mundial

    15/22

    Enero/abril 2005 Luis Felipe Torres Gmez 15

    The Role of National Culture

    Norms

    Unwritten rules and codes of conduct that prescribe howpeople should act in particular situations.

    Folkwaysroutine social conventions of daily life (e.g.,

    dress codes and social manners)

    Moresbehavioral norms that are considered central tofunctioning of society and much more significant thanfolkways (e.g., theft and adultery), and they are oftenenacted into law.

    Many differences in mores from one society to another

  • 8/22/2019 02_Administracion Entorno Mundial

    16/22

    Enero/abril 2005 Luis Felipe Torres Gmez 16

    Hofstedes Model of National Culture

    Figure 6.4

  • 8/22/2019 02_Administracion Entorno Mundial

    17/22

    Enero/abril 2005 Luis Felipe Torres Gmez 17

    Hofstedes Model of National

    Culture

    Individualism

    A worldview that values individual freedom and self-expression and adherence to the principle that people

    should be judged by their individual achievements rathertheir social background.

    Collectivism

    A worldview that values subordination of the individual tothe goals of the group and adherence to the principlethat people should be judged by their contribution to thegroup

  • 8/22/2019 02_Administracion Entorno Mundial

    18/22

    Enero/abril 2005 Luis Felipe Torres Gmez 18

    Hofstedes Model of National

    CulturePower Distance

    A societys acceptance of differences in the well

    being of citizens due to differences in heritage,

    and physical and intellectual capabilities(individualism).

  • 8/22/2019 02_Administracion Entorno Mundial

    19/22

    Enero/abril 2005 Luis Felipe Torres Gmez 19

    Hofstedes Model of National

    CultureAchievement versus Nurturing Orientation

    Achievement-oriented societies valueassertiveness, performance, and success and

    are results-oriented.Nurturing-oriented cultures value quality of life,

    personal relationships, and service.

  • 8/22/2019 02_Administracion Entorno Mundial

    20/22

    Enero/abril 2005 Luis Felipe Torres Gmez 20

    Hofstedes Model of National

    Culture

    Uncertainty Avoidance

    Societies and people differ in their tolerance foruncertainty and risk.

    Low uncertainty avoidance cultures (e.g., U.S.and Hong Kong) value diversity and tolerate awide range of opinions and beliefs.

    High uncertainty avoidance societies (e.g.,

    Japan and France) are more rigid and expecthigh conformity in their citizens beliefs andnorms of behavior.

  • 8/22/2019 02_Administracion Entorno Mundial

    21/22

    Enero/abril 2005 Luis Felipe Torres Gmez 21

    Hofstedes Model of National

    Culture

    Long Term Outlook

    Cultures with a long-term orientation rest onvalues such as thrift and persistence inachieving goals

    Cultures with a short-term orientation areconcerned with maintaining personal stability

    or happiness and living for the present

  • 8/22/2019 02_Administracion Entorno Mundial

    22/22

    Enero/abril 2005 Luis Felipe Torres Gmez 22

    National Culture and GlobalManagement Management practices that are effective in

    one culture often will not work as well inanother culture

    Managers must be sensitive to the valuesystems and norms of an individuals country

    and behave accordingly