Post on 20-Feb-2017
Digital & Mobile Marketing Products Deck
October 2015Trend Media Group Gwendell Mercelina Jr.Gwendell.Mercelina@digicelgroup.com +5999-6854996Willemstad, Curaçao
Buy 1 Get 1 FreeTrend Media
Advertising Objectives for You:1. Target users by age range, gender, spend potential, location, device and network2. Collect survey information on industry trends3. Push direct messages to targeted Digicel customers via SMS 4. Reward customers and increase customer retention5. Promote brands in creative ways / monetize visibility6. Develop audience insights
Suggested Products: 1. Managed Portal2. SMS & Flash Ads3. End of Call Ads4. Native ads/ Content Marketing on Loop 5. High Impact banner and video ads on Loop, Digicel Sportsmax and Shazam
Trend Media is Digicel Group’s mobile and digital department that assists advertisers to reach their desired audience in a more targeted and measureable way while rewarding users with real-time updates on promotions, deals and many other opportunities.
Buy 1 Get 1 FreeTrend Media Mobile Services
FLASH ADS SMS ADS BALANCE ENQUIRY ADS END OF CALL ADS
Reach how many people? 45,000 in Aruba, 15,000 in Bonaire and 100,000 in Curacao!
Your current account balance is NAF 100.00
Follow our company on Facebook for a chance to win NAF in prizes https://www.facebook.com/ocuracao
Trend Media Digital Services
Display Ads on Websites Display Ads on Apps/Mobile Video Ads Pop-up ads Keyword Search Ads High impact rich media ads Native Stories Sponsored Content
LOOP BANNER ADS
DSM BANNER ADS
SHAZAM BANNER ADS
Trend Media Digital – Web App
Managed Portals: Content marketing Hybrid campaign landing page Product Catalogue Media promotions to maintain activity Tech Support Custom url or shared Digicel url Polls/reviews/surveys Games Lead generation Social Sharing Voucher rewards User Generated content Competitions More
Polls/ReviewsOur Products
Promotions
About Us
Native Content
• Native Content story sits at top of news stream for 24 hours
• Exposed to all users of Loop News during that time period
• Remains on the site but after 1 day it naturally moves down the news stream as new stories appear
• The first image shows the company’s native story at the top of the stream in Curacao
• The second image shows when a user has clicked on the story to open it in a full page
• The banner ads sits at the bottom of the screen• This could be a story about your company!
• The sponsored content appears on app, mobile site and the website
• These kind of stories resonate with our readers and don’t feel like an advertisement
• Your logo will be on the story and will remain there forever
• Thousands of people will be reading this content
Native Content
• The story will pushed out across our Facebook and Twitter social media platforms across ABC islands
• This offers extended reach and exposure as the story gets shared organically by our readers and your brand with it!
Native Content
Loop ABC Performance – September 2015
60%
40%
Loop App in Curacao – Users' Network
UTS Digicel Curacao
DigicelMore Reach
Aruba
Bonaire
Curacao
- 20,000 40,000 60,000 80,000 100,000 120,000
Mobile Reach
Targeted by:
Location Spend Capacity Interest Call Patterns Other Demography
Digital Media Industry Testimonials
Directed Innovative Cost Effective
Solutions
“Proactive Communication, Including Using Digital and Social Media, Is Key to Improved Business Customer Satisfaction. ”
“Content is unique and engaging and they are top notch in customer service.”
“Aggressive, innovative, fun campaigns.”
“All of these products are doing a good job of balanced communication—customer service posts, community involvement, outage communication, and responses to questions/complaints.”
“A variety of platforms and incorporate multimedia content in their publishing. The companies also strive to think outside the box in terms of the type of content being developed and shared, and have clear customer service processes in place.”
Some Trend Media Partners
Directed Innovative Cost Effective
Solutions
“Proactive Communication, Including Using Digital and Social Media, Is Key to Improved Business Customer Satisfaction with Electric Utility Companies. ”
“Content is unique and engaging and they are top notch in customer service.”
“Aggressive, innovative, fun campaigns.”
“All of these utilities are doing a good job of balanced communication—customer service posts, community involvement, outage communication, and responses to questions/complaints.”
“All utilities mentioned use a variety of platforms and incorporate multimedia content in their publishing. The companies also strive to think outside the box in terms of the type of content being developed and shared, and have clear customer service processes in place.”
Thank YouWhat’s in it for you?
Questions?