Post on 06-Apr-2018
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AgritourismAgritourismCapacity Building
Agritourism can be thought of as being at the crossroad of
agriculture and tourism involving enterprises which
incorporate both a working farm and a commercial
tourism component.
(Source: Weaver and Fennel, 1997)
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Form of Entrepreneurship.
From Economies of Scale to Economies of Scope.
Competitive edge over competitors.
Form of diversification
Economic Base
Educational Opportunities for Tourists.
Greater Community Cohesion.
Knowledgeable, sharp, seeks quality and participation
Ageing
Motivated by education and inquisitiveness
Sophisticated and flexible
Technologically expert
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Is it about the features of A motorcycle?
Is it the feeling of cool, freedom, being a rebel?
Which is better?
Which is harder for a competitor to copy?
With Agritourism, we would like to wrap our guests in
LUXURY and surprise them with
SUSTAINABILITY.
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Luxury Brands
Consumer Trends
Authenticity
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Ultimately conservation is
about people.
Nelson Mandela
Turn an ordinary event into a memorable
experience.
Stage an experience
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The Tourism sector needs to refresh and diversify its
product offering in an environmentally sustainable
manner, finding an appropriate balance between
environmental, social and economic outcomes NEED.
Understanding of Triple Bottom Line.
Consultation with all interest group.
Openness with the host community.
Strategy is a dynamic concept.
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Theme
Holidays4S
Holiday
s
Family
HolidaysHotel
Holidays
MODERN
MATERIALIS
T
TRADITIONAL
IDEALIST
Source: Greffe, 1994
Availability of wide variety of nutritious fruits,
vegetables, meats, fish, poultry, dairy and floricultural
products
Commercial availability of indigenous herbal and
medicinal products
Best practices and success stories in farmer: hotel
partnerships, farm-based and rural tours, culinary
festivals, plantation museums, and community tourism
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Key generator of Foreign Exchange.
Resilience despite 26/11, H1N1 etc.
Diversified and high quality tourism product.
Government focus on rural tourism.
Changing Consumer Behaviour
Awareness about Responsible Tourism
Lack of policies and institutional arrangements by
Governments in support of agritourism
Agricultural dimension missing from tourism investment
decisions and approvals
Insufficient R&D and technical support to small farmers
Lack of data for planning and decision making
Lack of certification and accreditation of farm sites.
Shortage of trained workers.
Inadequate policies on investment promotion
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Meeting the food and recreation needs of niche visitors
Large diasporas in tourism generating markets wishing to
invest in and re-discover the Indian Culture & Heritage
Increased trend in the consumption of healthy, natural,
organic food
Increase in tourists with social conscience supporting
small & medium enterprise.
Popularity of Indian cuisine worldwide.
Increasing availability of green technologies and tools to
reduce susceptibility
Recognition given for sustainable tourism investment
Alliances among regional carriers, new airlift into region
Proposed increase in tourism arrival to India.
Internet Booking, Marketing and promotion by Incredible
India Campaign for Brand India.
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Loss of preferential markets
High levels of susceptibility to natural disasters and
negative impacts of climate change
Competition for land, water, labour and financing from
tourism, housing and other sectors
Infrastructure & Transportation
Competition from emerging destination.
To propose a joint and inclusive national and regional
agritourism network to drive regional development.
Industry and government must engage with the
community to increase awareness of the critical roles
which both Agriculture and Tourism play in sustainable
development.
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To identify
potential product
opportunities
To focus on
the role of host
community.
Not all areas suitable
for development
Not all communities
may wish to develop
Not all individuals
may like to be
associated with tourism
Need for a Strategy for Tourism Entrepreneurship
Tourism
entrepreneurship
To capitalize
on the
heritage,
culture andtradition
In line with
increasing
demand for
niche tourism
To Build On The Traditional Image In Terms Of
Experience And The Modern Image In Terms Of
Quality And Service Standards
To conserve the natural
and cultural assets of the
location
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It brings major primary sector Agriculture closer to major
service sector tourism. This convergence is expected to
create win-win situation for both the sectors.
Tourism sector has potential to enlarge.
Agriculture sector has the capacity to absorb expansion in
Tourism Sector since tourism is a dynamic concept.
It will help us to facilitate money getting transferred from
rich economy to poor economy.
Agritourism can help us achieve poverty alleviation.
No organism can exist
without affecting its
environment
The choice is how we
affect theenvironment
In what ways and to
what extent?
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Tourism can act as a catalyst to change.
Through new experiences & encounters with new friends,
we gain new perspectives on life.
.And become the change we want to see.
Offering employment is the best social program in
existence.
The concept of agritourism can be used as a way to
show one another our willingness to extend a hand for
everyone to overcome current challenges and
unemployment problems.
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Cha
dev
Expl
outsi
tions create a perfect
ence in every
encounters.
to be selective.
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Let us, take one step and then look what is happening. But if
we do not take a chance then nothing will happen and this
brings us back to sustainable tourism. If we really dont try
the first step nothing will change, but perhaps if we make
the first step, then, everything will change.
Professor Krippendorf, 1993
Swarup SinhaSenior Vice Principal
IHM-Aurangabad
sinhaswarup@gmail.com