Mejorando en habilidades emprendedoras

KóndoroMarzo 2016

¿COMUNICACIÓN?

- Whatsapp

- Facebook

- Email

- Google Drive: hoja de precios, inventario, facturación

¿PROBLEMAS?

Desarrollo de producto

Operaciones: impresión,

cotización, compras,

construcción

Nuevas oportunidades

de negocio: moldes,

prótesis...

Convocatorias

Contabilidad: facturas,

impuestos.

Publicidad, marketing,

redes sociales, sitio

web

Proyectos internos

OPERACIONES

Alianzas: creatu3D, pelets,

Argentina...

Lean StartupEric Ries

Startup success is not a consequence of good

genes or being in the right place at the right

time. Startup success can be engineered by

following the right process, which means it

can be learned, which means it can be taught

The business and marketing functions of a

startup should be considered as important as

engineering and product development and

therefore deserve an equally rigorous

methodology to guide them.

The lean Startup takes its name from the lean

manufacturing revolution that Taiichi Ohno and Shigeo

Shingo are credited with developing at Toyota.

Lean thinking is radically altering the way supply chains

and production systems are run

Algunas de sus características:

1. Darle importancia al conocimiento y creatividad de cada

uno de los miembros del equipo

2. Reducción en los tamaños de los lotes de producción

3. Producción a tiempo

4. Control de inventarios

5. Aceleración de ciclos

The Lean Startup propose

that entrepreneurs judge their

progress differently from the

way other kind of ventures do

Progress in manufacturing is

measured by the production of high-

quality goods. The Lean Startup

uses a different unit or progress,

called validated learning.

The goal of a startup is to figure out the

right thing to build - the thing customers want

and will pay for - as quickly as possible. In

other words, the Lean Startup is a new way of

looking at the development of innovative

new products that emphasizes fast iteration

and customer insight, a huge vision, and

great ambition, all at the same time.

Producto:

cualquier

cosa que cree

valor para

algún usuario

The Lean Startup method, in contrast, is

designed to teach you how to drive a

startup. Instead of making complex plans

that are based on a lot of assumptions, you

can make constant adjustments with a

steering wheel called the “Build-Measure-

Learn feedback loop”

Five Principles of the

Lean Startup

1. Entrepreneurs are everywhere:

Definition of Startup: a human

institution designed to create new

products and services under

conditions of extreme uncertainty

2. Entrepreneurship is management:

Startups requires a new kind of

management, specifically geared to

its context of extreme uncertainty. I

believe “entrepreneur” should be

considered a job title in all modern

companies.

3. Validating learning:

startups exist not just to make stuff,

make money, or even serve

customers. They exist to learn how

to build a sustainable business.

4. Build - measure - learn:

the fundamental activity of a

startup is to turn ideas into

products, measure how

customers respond, and then

learn whether to pivot or

persevere.

5. Innovation accounting:

to improve entrepreneurial outcomes

and hold innovators accountable, we

need to focus on the boring stuff:

how to measure progress, how to

set up milestones, and how to

prioritize work

¿Por qué fracasan las startups?

1. Porque siguen planes de negocio “buenos”, con una ”sólida estrategia” y

con una buena “investigación de mercados”. Los métodos tradicionales de

gestión no funcionan con las startups, porque estas operan bajo mucha

incertidumbre.

Startups do not yet know who their

customer is or what their product

should be.

Con incertidumbre, es difícill predecir el futuro.

¿Por qué fracasan las startups?

2. Porque se deja a un lado

todo tipo de gestión.

Product

Strategy

Vision

Startup vision:creating a thriving and

world changing business

A través de

Resulta en

Optimization

Pivot

In real life, a startup is a portafolio of activities. A lot is happening

simultaneously:

1. The engine is running

2. Acquiring new customers and serving existing ones

3. Tuning, trying to improve the product, marketing, and operations

4. Steering, deciding if and when to pivot.

The challenge of entrepreneurship is

to balance these activities.

Yet successful startups are full or

activities associated with building an

institution: hiring creative employees,

coordinating their activities, and

creating a company culture that

delivers results

We often lose sight of the fact that a

startup is not just about a product, a

technological breakthrough, or even a

brilliant idea. A startup is greater than

the sum of its parts; it is an acutely

human enterprise.

Kinds of innovation:

1. Novel scientific discoveries

2. Repurposing an existing technology for a new use

3. Devising a new business model that unlocks value

that was hidden

4. Bringing a product or service to a new location or a

previously underserved set of customers

IN ALL THESE CASES, INNOVATION IS AT

THE HEART OF THE COMPANY’S SUCCESS

INNOVATION ->New management discipline:

● Entrepreneurs that seek to build the next big thing

● People who support them

In other words, cultivating

entrepreneurship is the

responsibility of senior

management