Post on 04-Apr-2018
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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El problema de los estándares (III)…
“ (…)No tengo santa Claus
tengo a Elpidio Valdez (…) y mi televisor fue ruso (…)
Pero nada me es extraño (…)
Cuando los discos de los Beatles
No se podían tener,
Descubrimos que nuestros padres,
Los escuchaban también (…)”
Carlos Varela
“Memorias del Subdesarrollo”
Quienes son los nativos digitales y por que en buena parte, del marketing 1 X 1
y la animación socio cultural (ASC) son: coprotagonistas
- desde su innovación, multi-inteligencias y talentos,
como de su historia personal, en glocalize-
del mundo heredado de Post II Guerra Mundial y
del mundo NUEVO (surgido de 1990-hoy),
en tanto prosumidores/as -de contenidos y consumos culturales-
y como ciudadanos/as de la tierra?
Para qué y para quien pintas, cantas, haces un poema o una canción?
PUES PARA las personas que QUIERAN consumirla, comprenderla, disfrutarla, ...
ENTONCES, el problema de la formación de las AUDIENCIAS O DE LOS PUBLICOS,
no esta tan lejos del acto y el proceso creativo
- como NOS ensenaron EN EL PURISMO "del arte por el arte":
en la escuela y en la universidad....-
LA REALIDAD, ES MUY OTRA...
SIN PUBLICO ... la OBRA esta coja, incompleta, trunca, se convierte en un ejercicio
-masturbatorio- para impresionar o congraciarse CON: amigos y colegas, políticos o jurados,
-CON FINES EXTRA ARTISTICOS...-pero no afecta- ni positiva, ni negativamente-
la vida del resto de las personas... como "Imagine" por ejemplo, o "Para Vivir"
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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o el Guernica...
porque no circula, ni enriquece a nadie o a casi nadie…
está confinada la obra a los templos del saber ( escuelas, universidades, museos)
dejando FUERA DE SU DISFRUTE a todos los contribuyentes y ciudadanos,
que no tienen esos hábitos de IR a esos lugares…
Justamente en ese punto de la circulación o la capilaridad, es que entra el rol de enlace
de los medios de comunicación solidarios
– en la industria convencional de la producción y circulación
de contenidos como en el periodismo cívico o ciudadano-
PORQUE RESULTA QUE EL ARTE, NO LO HACEN MARCIANOS, sino personas…
y por consiguiente, debería enlazar LA HUMANIDAD,
de cualquier audiencia, con un entrenamiento mínimo…
-nervioso, neuronal, el ―consumo epistémico‖, como parte del proceso DE RECEPCION,
del cual hablo en su momento, Acha ( 1996)-
para fines de consumo:
ahí es donde juegan su rol…
EN LA AUDIENCIA…( inicialmente) como consumidores/as
-aspirantes,
-principiantes
-aficionados
De TODAS las edades…
y de quienes hacen del dialogo y la cohesión de la sociedad, su preocupación
como contribución a la articulación de una:
cultura de paz, pero también de tolerancia y de diversidad…
en la llamada democracia.
LOS CIRCUITOS de consumidores -especializados- de obras de arte valor o de alta cultura,
los conocedores, como los gourmets, son dos o tres en cada universidad, dos o tres
en cada municipio, dos o tres en cada país...
PERO EL ARTE Y LA LITERATURA, son también expresiones IDENTITARIAS de toda
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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la comunidad...
Tender los puentes, para salvar esas distancias, las asimetrías, el lag, entre:
APRECIACION Y LOS GUSTOS, en el proceso de recepción y consumo, del arte,
DE LA CREATIVIDAD y sus frutos:
-gerenciales ( FANIA All Stars, por ejemplo o Disney);
-innovaticos (Tesla, Ford, Spielberg, Stanislavsky, Chaplin);
o cualquier otro ejemplo que se desee introducir, en la industria,
los servicios,el know, el new management... o cualquier otro tema o materia
sensible de SER INTERROGADO... desde la
"destrucción creativa" schumpeteriana...-
SOBRE LA BASE de la propia definición de dicho autor, sobre:
qué es? Quien es ¿ y qué hace?
el o la emprendedor/a, entendido como alguien QUE JUNTA PIEZAS DISPERSAS del entorno
-y las codifica u organiza de una forma NUEVA-
PARA UNA NUEVA función. Ej. El automóvil… lo que está dentro ,
- las piezas NO las invento Henry Ford, en su gran mayoría… -
Esos insumos YA estaban ahí: estaban ahí, como los dibujos del helicóptero, de Da Vinci.
NO pudo volar, porque faltaban materiales, incluyendo el combustible,
PARA TAL AVENTURA.
Con esas ideas en mente, nos cabe la pregunta:
QUIENES SON LOS NATIVOS DIGITALES?
Por que es TAN importante que tengan información fresca y en contexto
-para sus decisiones personales y su proyecto de VIDA-
y no adoctrinamiento, NI prejuicios, a fin de que
puedan, SOBREVIVIR:
AL CAMBIO PARADIGMAL (1970-HOY), en la llamada nueva economía
(Nash, 1994; Castells, 2005): CUANDO ELLOS Y
ELLAS, HEREDEN TODA LA TIERRA,
-EN 2020, 2030, 2040-
Sin LA PRESENCIA FISICA de ni siquiera
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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UNO o UNA, ni uno solo de los adultos DE HOY?
Piénsalo de este modo:
2013 es el centenario de Ferdinand de Saussure.
2013 es el Bi-Centenario de Juan Pablo Duarte y Diez.
“Las polémicas se disipan: QUEDAN las obras” (Octavio Paz, 1990)
Un día, también será el centenario de Adolfo Hitler
Y Otro el de Nerón…
Siempre, se puede elegir… EL MODELO O EL ESTÁNDAR…
que se decide voluntariamente seguir o practicar…
pero en cada caso ninguno de ellos, pudo evitar :
NACER Y SER NINO O NINA…
“El tiempo es tu capital” Frank Kafka
____________
About: 516,000 results (0.82 seconds) powered by Google
______
Digital native - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Digital_native
"A digital native is a person who was BORN during or after the general introduction ...
higher education (Jones & Shao 2011) and in association with the term New ...
1 Origins;
2 Conflicts between generations;
3 Discourse;
4 References ... of Social Media, LAUNCHED in 2012,
has included an exhibit on "Digital Natives & Friends".
____
Generation Y - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Generation_Y
"5 Religion;
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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6 Digital technology;
7 Cultural identity;
9 References ... [1]
Strauss and Howe use 1982 as the Millennials' starting birth year and 2004 as the ... Like members
of Generation X, who were heavily INFLUENCED by MTV, early .... of
social media,
smartphones,
mobile computing, and other NEW technologies".
___
Publishing - Bath Spa University
www.bathspa.ac.uk/schools/...cultural-industries/.../publishing
largest creative industries and is in the process of
adapting its ... Publishing students carried out
the R&D and branding for a new Bath Spa ...
for our Social Media Experiment project developed
for the international digital ...
Be Prepared as Digital Natives Demand the 4 Hour Work Week ...
www.socialmediaexplorer.com/social-media-marketing/be-pre..
.Dec 4, 2012 – social media and digital marketing. ...
Exploring Social Media ...
didn't take long for me to realize that my generation,
Generation X, ... I think there is a whole
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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new workforce that is coming to life that a lot of our ...
.
Non Profit | The Team | About | 1 Giant Mind
1giantmind.org/about/the-teamH
Giant Mind her vast knowledge of digital and social marketing.
Yoe F. Santos - República Dominicana | LinkedIn
do.linkedin.com/in/yoefsantos
Multi Cultural Space for Preserve, Promote and Defend:
Municipal and ... we believe in self-management
and support. NOT ALL SUPPORT IS WELCOME HERE:
X | Media | Lab Switzerland: Participation Culture
www.xmedialab.com/xml-switzerland/
X Media Lab is the internationally acclaimed
creative industries event. ...
The experience greatly increases the chances
of bringing your unique digital culture project to ...
The Future of Advertising | Fast Company
www.fastcompany.com/1702130/future-advertising
Nov 17, 2010 – Twenty creative directors, planners,
media strategists, and account executives ...
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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Marketing actually needs to be useful -
- "use-vertising" instead of .... MediaMath,
DataXu, and X Who Are the Slavs?: A Contribution to Race Psychology, Volume 1deliver automated ...
[PDF]
The Rise of Generation C Implications for the ... - Booz & Company
www.booz.com/media/uploads/Rise_Of_Generation_C.pdf
by R Friedrich -
Many of their social interactions take place
on the Internet, ... Consider the typical Gen C ―digital native‖
in 2020. .... they are reshaping the mass market ...
Digital Natives - Capgemini
www.capgemini.com/m/en/tl/Digital_Natives.pdf
1: Estimated Time Spent on Various Media Activities in the UK ...
NATIVE
Why modern marketers need to be pi-people | Opinion | Marketing ...
www.marketingweek.co.uk/...marketers...to.../4004503.article
Nov 8, 2012 – Our research during the process tends
to reveal how companies are treating digital marketing
from an organisational design and team structure ...
Yoe F. Santos Graciano - Academia.edu
independent.academia.edu/YoeFSantosGraciano
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for post fordist, technophobe, digital native,
cultural diversity, creativity, ...
The Net Generation and Digital Natives - Higher Education Academy
www.heacademy.ac.uk/.../next-generation-and-digital-natives....
by C Jones -
uses made of social networking sites
(e.g. ... Course Management Systems)
are used widely and seem to be well regarded.
Social media: New game, new rules, new winners - Ernst & Young
www.ey.com/.../Social_media_-_New...new...new.../EY_Socia...
2007, 'Gen Y', the digital natives, (born post 1980)
and Gen X who also have a ...
Trickle-Up - G. Kofi Annan's innovation x culture musings
innovation.gkofiannan.com/
The new devices could put the management
of an individual's internal organs, in the hands of every ...
Beginning in 2013, the market will be looking
for innovation. ... into the work-style of digital natives
and this perspective is key to bringing disruptive ...
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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four phases of his new rules of engagement: 1. PROVOKE ...
digital customer relationship management in music industry
publications.theseus.fi/bitstream/handle/.../Piippa_Elina.pdf?...
by E Piippa - 2009
ever before. The world has faced new generation
called digital natives. What can be .... launching
products as well as an asset in marketing (Table 1).
Diapositive 1 - Forum d'Avignon
forum-avignon.org/sites/default/files/.../ebook_-_ENG.pdf
financing and economic models of culture, the innovation
and digital and the attractiveness of ... plan the future,
to stimulate creativity, to pass on their values
and open ... Donnelly is cartoonist for the New Yorker
Magazine and ..... distinction between mass and
NICHE MARKET
, advocating the diversity of public establishing ...
2018: Digital Natives Grow Up and Rule the World - eSearch Hawaii
www.esearchhawaii.com/cms/.../Digital_natives_grow_up.pdf
New management approaches will be required. •
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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The pace of change in the maturity of IT
technologies and industries will accelerate during
the next ... others, for your employees, your
customer base and your market presence overall.
5 Ways Social Learning Communities Transform Culture and - Forbes
www.forbes.com/.../11/.../5-ways-social-learning-communities..
.Nov 25, 2012 –
1) Online learning communities are challenging the value of .... It aptly describes the focus of the two digital communities I
founded, Social Media in .... Creativity ...
Smithsonian Internship Opportunities
www.si.edu/ofg/intern.htmNative American Internships ...
the effect of historical and contemporary social
and cultural issues on communities. .... Public Affairs
and Marketing; Rights and Reproductions; and Museum Shops.
Digital rights management - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Digital_rights_management
music and complete control over the online music market
at the same time. . .. New methods of detection are
currently under investigation by both industry ...
Public Regional Meeting Used on Web Site - World Economic Forum
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www3.weforum.org/.../WEF_AMNC12_ProgrammeWeb.pdf
Deputy Managing Director Min Zhu on his
breakthrough
idea on the new ...
Speakers — LEARNING LIVE
conference.screencastacademy.com/conference/speakers/
James Bannerman is a Creative Change Agent
who combines creativity with psychology to ...
Convinced about the social media empowering learning,
High Impact Learning Culture,
Learning Management Systems, and High ...
Marketing and Media in South Africa
https://www.bizcommunity.com/Bizcommunity.com -
Daily Marketing & Media news .... about all things
creative and more importantly the protection of that
creativity. ... mind having worked with creatives
across a broad spectrum of industry since 1904.
... The new age of digital publishing ... 1 Feb 2013 00:30 ....
Creative Industries - Calgary Economic Development
www.calgaryeconomicdevelopment.com/.../CED_CreativeInd...
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1.Cultural Industries - This sub-sector includes
visual artists, writers, musicians, .... photographers,
marketing professionals and other creative
occupations are employed by ...
The New America | Adweek
www.adweek.com/sa-section/new-america
Young adults are no longer simply digital natives,
most marketers know the numbers when it
comes to Hispanic growth in ... The creativity of crowds
By Chris Miller, EVP,
Marketing for the Experience Industries ...
iStrategy Global Digital & Social Media Conference | Chicago ...
www.istrategyconference.com/events/chicago/
Senior Manager of Social Media & Online Brand,
Creative Digital Storytelling That Works ...
We Can Create, New Zealand
www.wecancreate.co.nz/We Can Create, New Zealand ...
Social networking service - Wikipedia, the free encyclopedia
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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en.wikipedia.org/wiki/Social_networking_service
4.2.1 Professional uses within education;
4.2.2 Curriculum uses within ... New social
networking methods were developed
by the end of the 1990s, and many ....
According to Jody Nimetz, author of Marketing Jive,
there are five major uses for ... For a number
of years, Prensky's (2001) dichotomy between
Digital Natives and ...
You and OurSpace - shenja van der graaf
www.shenja.org/Site/playlist.../c3-youourspace-execsumm.pdf
by S van der Graaf - 2010 -
All the individuals who, like me, maintain and
become creative with 5+ social ... 1 This 'participatory turn'2
is viewed as new or alternative logics that favor new over ...
Alltop - Top Social Media News
social-media.alltop.com/
A new report from Vizu examines the social media
7/29/2019 El problema de los estandares ( III) Quienes son los y las nativas digitales? Por que son claves en la construcicon d…
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marketing trends of more than ...
Applications and implementations of new media in corporate ...
eprints.qut.edu.au/15340/1/15340a.pdf
by GN Hearn - 2009 -
called 'digital natives,' through the merging
of social and work contexts, pertaining to .. .
Digital Media in Taiwan - Digital Media Asia
https://wiki.smu.edu.sg/digitalmediaasia/Digital_Media_in_Tai...Mar 31, 2012 – An analysis of the Digital and Social Media
activity
new licensees, APBW, launched its CDMA2000 1x service in 2003.
Internet - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/Internet
The Internet has enabled and accelerated
affect supply chains across entire industries. ... [1].
global market for digital products ...
History and Publishing - Bath Spa University
www.bathspa.ac.uk/course/MOD/HYAPUA
Film and Screen Studies Course Handbook - Bath Spa University
www.bathspa.ac.uk/media/.../Film-and-Screen-StudiesHANDB...
The digitisation of everything: How organisations ... - Ernst & Young
www.ey.com/.../EY_Digitisation_of_everything.pdf
Sami Viitamäki - Finland | LinkedIn
fi.linkedin.com/in/samiviitamaki
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Finland -
CRM, social & digital ... role in organizational development,
such as planning, creative and new business ...
(Native or bilingual proficiency) ...
List of academic disciplines - Wikipedia, the free encyclopedia
en.wikipedia.org/wiki/List_of_academic_disciplines
1 Overview;
2 Humanities ...
3.1 Anthropology;
3.2 Archaeology;
3.3 Area studies;
3.4 Cultural and ethnic ... social sciences such
as political science, economics, sociology
and public ... In the early 20th century,
new disciplines such as education and
psychology were .....
Journalism, media studies and communication ...
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Creative industries in China: four perspectives on social transformation
eprints.qut.edu.au/29428/1/c29428.pdf
by MA Keane - 2009 -
Tobias Høgsberg - Danmark | LinkedIn
dk.linkedin.com/in/tobiashoegsberg
Digital Communication & Creative Strategist
Integration between traditional and new media
- Engagement and experience marketing
- Studies of popular culture (insights)
- Creative proces management ...
Beatriz Areilza - United Kingdom | LinkedIn
uk.linkedin.com/in/bareilza
____
En realidad :
Que es lo que está pasando en el mundo ENTERO, con los nativos digitales?
Y COMO
-si se les dan oportunidades, RESPETO y educación DE LA CUNA A LA TUMBA-
( EN LA CASA, EN LA CALLE, EN LA ESCUELA EN LA OFICINA EN TODAS PARTES…)
NOS PODRIAN AYUDAR , A LOS SERES HUMANOS DE OTRAS GENERACIONES:
A SER pare de la solución?
Lo primero, informarse y cambiar de actitud
– LA TECNOFOBIA Y EL ADULCENTRISMO NO SON EL CAMINO:
PARA CONSTRUIR FUTUROS DE INCUSION, PROSPERIDAD Y PAZ
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SINO LOS ERROES QUE HAN JODIDO A MEDIO MUNDO,
-GENERACION TRAS GENERACION, DE 1924 A LA FECHA… -
… en el dialogo horizontal, para poder entendernos
( claro el que quiera o la que quiera comprenderse entre generaciones)
… entre generaciones y paradigmas, estilos de vida y psicografías…
MINIMAMENTE…en contacto, iguales solo en DIGNIDAD Y DERECHOS
Y DISTINTOS: EN TODO LO DEMAS…
Buen provecho,
Yoe F. Santos/cciav
E-tribalized marketing?: The strategic implications of virtual communities of consumption RV Kozinets –
European Management Journal, 1999 –
becoming common among the EDI-linked corpus
of supply chain management, but it ... Remember
that community-building is a creative activity ... Marketing management: first European editionP Kotler, K Keller, M Brady, M Goodman, T Hansen - 2009 –
The creative economy: patterning the future SD Cunningham –
… : Academy of the Social Sciences in Australia, 2007 - eprints.qut.edu.au
research perspectives in media, cultural
and communication studies, multimedia and design, education,
law, business management,
and information ... 'Taking a new ruler to the Cultural
and Creative Industries: How, why ...
International marketing PR Cateora, JM Hess - 1971Creative, convergent, and social: Prospects for mobile computing JD Wareham, X Busquets… - Journal of Information …, 2009 –
Global Marketing: a decision-oriented approachS Hollensen - 2007 –
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Middle‐earth Meets New Zealand: Authenticity and Location in the Making of The Lord of the Rings* D Jones, K Smith - Journal of Management Studies, 2005
Applications and implementations of new media in corporate communications:
An action research approach G Hearn, M Foth, H Gray - Corporate Communications: An …, 2009 –
Marketing Imagination: New IM Levitt - 1986 - Free Press Benchmarking marketing capabilities for sustainable competitive advantage DW Vorhies, NA Morgan - Journal of Marketing, 2005 –
New geographies of comic book production in North America: the new artisan,distancing, and the periodic social economy G Norcliffe, O Rendace - Economic Geography, 2003 –
Ethnic diversity and creativity in small groups PL McLeod, SA Lobel, TH Cox Jr - Small group research, 1996 - sgr.sagepub.com
Latinos, Inc.: The marketing and making of a people A Dávila - 2012
Intellectual property: a power tool for economic growth K Idris - 2004 –
The flight of the creative class: The new global competition for talentRichard Florida - 2007 – HarperBusiness
Social software: fun and games, or business tools? WA Warr - Journal of Information Science, 2008 - jis.sagepub.com
How on-line social networks are redefining knowledge, power, cultural value,21st century music-making and higher education PA Draper - Journal of music research online, 2009 - jmro.org.au
Celtic marketing: the fusion and companionship of art and science A McAuley, D Carson, A Gilmore - Journal of Strategic Marketing, 2006 –
Developing a Creative Cluster in a Postindustrial city: CIDS and Manchester J O'Connor, X Gu - The Information Society, 2010 –
Pot Noodles, Placements and Peer Regard: Creative Career Trajectories andCommunities of Practice in the British Advertising Industry C McLeod, S O'Donohoe… - … Journal of Management, 2011 – Creative research: the theory and practice of research for the creative
industries H Collins - 2010 –
Performing cultures in the new economy N Thrift - Annals of the Association of American Geographers, 2000 –
Essentials of global marketing
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S Hollensen - 2009 –
International marketing: Analysis and strategyS Onkvisit - 2004 –
Strategic advertising management L Percy, R Rosenbaum-Elliott - 2012Innovation Management: Part 1 A Breakthrough Approach to OrganizationalExcellence J Harrington, F Voehl - International Journal of Innovation Science, 2012 - Multi-Science
Exploring marketing research WG Zikmund, BJ Babin - 2006Consumers: The Commodity Product of Interactive Commercial Television, or,Is Dallas Smythe's Thesis More Germane Than Ever? L McGuigan - Journal of Communication Inquiry, 2012 - jci.sagepub.com
Success factors of innovation in creative industry in China: Case study onanimation companies X Chen, J Wei, X Huang - Management of Innovation and …, 2010 - ieeexplore.ieee.org
Mass media and free trade: NAFTA and the cultural industries EG McAnany, KT Wilkinson - 1997 –
Strategic Management Cases: Competitiveness and Globalization MA Hitt, RD Ireland, RE Hoskisson - 2012
International marketing MR Czinkota, IA Ronkainen - 2007 –
Corporate culture and performance JP Kotter, JL Heskett - 1992
Making Sense: An Afterword N Thrift - Magic, culture and the new economy, 2005
Doing business in emerging markets: Entry and negotiation strategies ST Cavusgil, PN Ghauri, MR Agarwal - 2002
K-pop, Indonesian fandom, and social media S Jung - Transformative Works and Cultures, 2011 - journal.transformativeworks.com
Destination Brands N Morgan, A Pritchard, R Pride - 2012 –
Management of marketing G Lancaster, P Reynolds - 2005
Using Net-Based Ethnography (Netnography) to Understand the Stagingand Marketing of “Authentic African” Dining Experiences to Tourists at VictoriaFalls
M Mkono - Journal of Hospitality & Tourism Research, 2012 - jht.sagepub.com
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The new geography: How the digital revolution is reshaping the AmericanlandscapeJ Kotkin - 2001 –
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your
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The cultural economy of cities:essays on the geography of image-producing industries AJ Scott - 2000 –
Music two-point-zero: How participatory culture is reclaiming knowledge, power and value systems from the inside out P Draper - QCRC Twilight Series public lecture.[verified 15 …, 2007 - griffith.edu.au
Developing and Implementing a Model for Selecting Videos for City Marketing PF Hsu, CW Tsai, SW Doong - … Marketing and Management ( …, 2012 - igi-global.com
Can Culture Be Copyrighted? 1 MF Brown - Current anthropology, 1998 –
New generations at work: Attracting, recruiting, retaining and training generationY M McCrindle - 2006 –
Cultural industry production in remote placesC Gibson, J Connell - Cultural Industries and the Production of Culture, 2004
Theatre objectives and marketing planning LW Hardy - European Journal of Marketing, 1981 - emeraldinsight.com
Rocking the ages: The Yankelovich report on generational marketing JW Smith, AS Clurman - 2010 –
Inside the creative Industries A Lilley - 2006 - centreforcities.org
Digital divides in Europe: culture, politics and the Western-Southern divide T Evens - INTERNATIONAL JOURNAL OF DIGITAL TELEVISION, 2012 - biblio.ugent.be
Brand new China: Advertising, media, and commercial culture J Wang - 2010
Behavioral study on Malaysian game player experiences: how the embeddedinformation inside a computer game affect players' behaviour Z Hussein, NA Wahid, N Saad - gcbe.us
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A Quick Start Guide to Social Media Marketing: High Impact Low-cost Marketing that Works N Richardson, RM Gosnay - 2010
Generational dynamics-Y it matters 2 u & me D Pendergast - Home economics: Reflecting the …, 2008 - lid.sbvuspch.vs93.snowflakehosting.
Sport marketing BJ Mullin, S Hardy, WA Sutton - 2007 –
Scholarly research in marketing: exploring the" 4 Eras" of thought development WL Wilkie, ES Moore - Journal of Public Policy & Marketing, 2003 –
Marketing: Real people, real decisionsMR Solomon - 2009 - FT Press Playing across the playground: paradoxes of knowledge creation in thevideogame firm
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Vernacular creativity and new media JE Burgess - 2007 - eprints.qut.edu.au
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The Educational and Political Significance of the New Social Media: a dialoguewith Linda Herrera and Michael A. Peters
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L Herrera, MA Peters - E-Learning and Digital Media, 2011 - wwwords.co.uk
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Trust and Involvement in Tourism Social Media and Web-Based TravelInformation Sources AM Munar, JKRS Jacobsen - Scandinavian Journal of Hospitality …, 2013
From subservient chickens to brawny men: A comparison of viral advertising totelevision advertising L Porter, GJ Golan - Journal of Interactive Advertising, 2006 - jiad.org
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Strengthening Local Creative Industries and Developing Cultural Capacity for Poverty Alleviation BK Sagnia - 2005 - incd.net
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Integrated Advertising, Promotion and Marketing Communications, 4/eKE Clow - 2007 - Pearson Education India
Global Perspectives in Management Marketing ME Adina, M Cezar - 2012 –
New Television, Globalization, and East Asian Cultural Imagination AYH Fung, A Moran - 2007
Contemporary sport management J Parks, J Quarterman, L Thibault - 2003 - Human Kinetics
Strategic Management in the Media: Theory to practice L Küng - 2008 –
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Information technology as competitive advantage: The role of human,business, and technology resourcesTC Powell, A Dent-Micallef - Strategic management journal, 1997
Marketing research: An international approachMJ Schmidt, S Hollensen - 2006 –
Cultural citizenship: Cosmopolitanism, consumerism, and television in aneoliberal age T Miller - 2006 –
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Por eso, cada cual que coseche lo sembrado, de 1924 a la fecha…
Conoces la canción: “Cuidadito, compay gallo, cuidadito?”
En más de 20 o 30 anos, no has sido CAPAZ, de producir
- para el sector de las industrias creativas, culturales y afines…-
UNA sola página, 44 líneas de texto… CON UNA ESTRATEGIA que funcione e incluya
a todas y todos,
- aspirantes, aficionados, principiantes, profesionales, jóvenes y viejos-
en UN CONJUNTO de políticas que condujeran a la salvación y proyección POSITIVA
del sector, no desde el ―sálvese quien pueda‖, sino de:
un municipio, región, lengua, país, cultura o continente…
SIN MIRAMIENTOS, NI PREJUICIOS…
-ni mierderías, sectarias, ni dogmaticas, ni filosóficas, ni religiosas, ni políticas…-
COMO UNA COMUNIDAD preocupada por su propio desarrollo socio-profesional,
no solo por la búsqueda del “dame lo mío” …
EN TALES CIRCUNSTANCIAS, MANTENER EL DIALOGOno conduce a ningún lugar…
así que mejor:
cortar por lo sano y seguir caminando hacia quienes
POSEAN ESA PREOCUPACION Y APERTURA -MENTAL Y VALORICA- converjan
en tal prioridad, que si garantiza, EN EL MEDIANO Y LARGO PLAZO:
paz,
empleo,
exportaciones,
aprendizajes,
proyección turística,
desarrollo de la ciudadanía cultural y comunicativa,
de niños, niñas, adolescentes y jóvenes.
Yoe F. Santos
Dirección Ejecutiva
CCIAV, CC4AVE
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Source:
Some useful selected readings for citizens and stakehoders
by Yoe F. Santos/cciav