Post on 07-Apr-2018
8/6/2019 Comunicacin y Ciudadana en la Administracin Pblica Portuguesa
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GOBVCKGHGKC [ GKVJHJHCKH FC LH HJBKCKWZYHGKC PILKGH
POYZVNVFWH8# Bhykh Hwfcwko# Kcwzkzvzo Chgkochl jf
Hjbkckwzyho# Bhko 900;#
Jfwjf dhgf bw jf jow jghjhw dfbow hwkwzkjo fc cvbfyowow
phwfw h lh zyhcwmoybhgkc { bojfyckqhgkc jf lhw jkwzkczhw
Hjbkckwzyhgkocfw Pilkghw#
Myfczf h low pyogfwow jf yfmoybh fc lh Hjbkckwzyhgkc, bw
phygkhlfw { lkbkzhjow fc wvw yfpfygvwkocfw, jkgdh
bojfyckqhgkc wf pyfwfczh gobo vc pyogfwo kczfnyhl fc fl
xvf wf dhc jfwhyyollhjo zgckghw jf nfwzkc xvf dhc
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pilkghw xvf pyfwzhc ghjh }fq bw wfy}kgkow fc fl bikzo jf
lhw yfnkocfw { jf low bvckgkpkow $Pollkzz, 8;;7+#
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fwphgko fc fl xvf wf dh gvfwzkochjo fl phpfl jfl Fwzhjo,
}kwzo jfwjf fwzf bobfczo gobo vc hgzoy bw xvf jfif
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h low jfwhmow do{ fc jh gologhjow h lh hvzoykjhj jfl
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pojfyfw, o poy pyogfwow ftzfycow jf jflfnhgkc jf
gobpfzfcgkhw, wf dh pvfwzo fc gvfwzkc lh hjfgvhgkc jf low
gocgfpzow zyhjkgkochlfw jf gkvjhjhch, hyyhknhjow, gobo
zojh}h wf fcgvfczyhc fc lh mknvyh jfl Fwzhjo"chgkc
woifyhco, h lhw yfhlkjhjfw wogkhlfw { polzkghw jf cvfwzyo
zkfbpo $Iyvihefy, 8;;9+#
8O pyfwfczf hyzkno Gobvckghgkc { Gkvjhjhch fc lh Hjbkckwzyhgkc PilkghPoyzvnvfwh, mok hgfkzf phyh pvilkgho co lk}yo Gkjhjf f Gobvckghgkc,gooyjfchjo poy Bhygflo Bhyzcfq Dfybkjh, Fjkzhjo pflh Vck}fywkjhj Whczkhno jfGobpowzflh, 900;#
8/6/2019 Comunicacin y Ciudadana en la Administracin Pblica Portuguesa
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Jfczyo jfl bikzo jf lh yflhgkc jf lh Hjbkckwzyhgkc
Pilkgh goc low gkvjhjhcow, fc fwzf hyzgvlo wf hchlkqh fl
Pyonyhbh Wkbplft Bvckgkphl gobo polzkgh poyzvnvfwh
oykfczhjh h lh bojfyckqhgkc jf lh pyfwzhgkc jf low
wfy}kgkow pilkgow gfczyhjow fc low gkvjhjhcow#
KK# Fl Bhygo Nfcfyhl1 Gobvckghgkc f Kcmoybhgkc fc fl
Pyogfwo jf Wkbplkmkghgkc jf lh Hjbkckwzyhgkc Pilkgh
Poyzvnvfwh
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wkbplkmkghgkc hjbkckwzyhzk}h { lfnkwlhzk}h, gocogkjo goc
fl wlonhc WKBPLFT1 Gvhczo bw Wkbplf, Bfaoy9, gv{o
oiafzk}o fyh goczykivky goc 777 bfjkjhw phyh lhzyhcwmoybhgkc pyomvcjh jf lh yflhgkc jf lh Hjbkckwzyhgkc
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low Bvckgkpkow loghlfw7 phyh jfwhyyollhy fwzf oiafzk}o gobc
jf wkbplkmkghgkc lfnkwlhzk}h { hjbkckwzyhzk}h#
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jf }hykow mhgzoyfw1
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8/6/2019 Comunicacin y Ciudadana en la Administracin Pblica Portuguesa
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$8+Fc fl kczfyghbiko jf kcmoybhgkc# Lh gobvckghgkc
kcwzkzvgkochl kcgkjf fc vc wfgzoy ftphcwk}o { fwzyhznkgo
goc fmfgzow bvlzkplkghjoyfw woiyf low gkvjhjhcow { lh
pyopkh oynhckqhgkc, gobo fw fl jf lh kcmoybhgkc# Lhw
hjbkckwzyhgkocfw zkfcjfc h bfaoyhy low pvczow jf goczhgzo
bw jkyfgzow goc wvw gkvjhjhcow h zyh}w jf jow }hw1 lh
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lh hzfcgkc hl gkvjhjhco#
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}fq bw wfcwkiklkqhjh { gyzkgh yfwpfgzo h lh chzvyhlfqh {
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cfgfwkjhjfw gobo yfmfyfczfw fc lh f}hlvhgkc $Owioycf -
Plhwzyke,8;;4+# Lo gvhl kbplkgh pfygkiky { zyhihahy goc fl
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$fbkwoy+# Vch gobvckghgkc ikfc plhczfhjh pyogvyhy opfyhy
goc fwzf zykcnvlo jf kjfczkjhjfw#
$7+Fc low pyogfwow jf f}hlvhgkc# Hplkghcjo lh zfoyh jf
wkwzfbhw, co wolo lh yfgfpzk}kjhj wf jkyknf h low kcpvzw oovzpvzw wkco xvf zhbikc wf yfmvfyqh fl mffjihge, fw jfgky,
lh pfygfpgkc f kbphgzo xvf jkgdhw jfgkwkocfw dhc pyo}oghjo
fc lh wogkfjhj# Hw, vch pygzkgh kcmoybhzk}h jfbogyzkgh
goczykiv{f h dhgfy fmfgzk}o fl jfyfgdo h lh kcmoybhgkc {
lhw oilknhgkocfw hjxvkykjhw poy lhw Hjbkckwzyhgkocfw#
8/6/2019 Comunicacin y Ciudadana en la Administracin Pblica Portuguesa
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Mhgzoyfw jf Ghbiko fc lhw yflhgkocfw fczyf lh
Hjbkckwzyhgkc Pilkgh { fl Gkvjhjhco
Lh hgzk}kjhj jf lh hjbkckwzyhgkc pilkgh ihwgvlh fc zoyco
h jow lcfhw jf mvfyqh opvfwzhw1 lh mvfyqh ftnfch $lh
hpfyzvyh hl fczoyco+ { lh mvfyqh fcjnfch $fl ghygzfy
glhvwvyhjo jfl wkwzfbh+# Hbihw wf bhckmkfwzhc h wv }fq fc
low plhcow polzkgo { hjbkckwzyhzk}o# Jf dfgdo, lh
gobvckghgkc fw fl yfwvlzhjo jf vch joilf jkhlgzkgh xvf wf
oyknkch fc lh kczfy}fcgkc jfl fafgvzk}o { lh
hjbkckwzyhgkc pilkgh# Fc hbiow ghwow, vch cvf}h gvlzvyh
jf lh polzkgh { lh hjbkckwzyhgkc gyfhc vc cvf}o fwphgkojf wfy}kgko { jf goopfyhgkc goc lh wogkfjhj# Lh
wkbplkmkghgkc fc fl goczftzo loghl hwvbf vch
kcgvfwzkochilf kbpoyzhcgkh fwzyhznkgh phyh bfaoyhy lh
ghlkjhj jf }kjh jf low bvcgkpfw, phyh hvbfczhy lh
gobpfzkzk}kjhj jfl zfyykzoyko bvckgkphl { phyh bfaoyhy lh
zyhcwphyfcgkh jf lhw jfgkwkocfw { lh kbhnfc jf low
Bvckgkpkow#
8#8# Fl }hloy jf lh gobvckghgkc
Lh pyfogvphgkc xvf jfwjf lhw kcwzkzvgkocfw hjbkckwzyhzk}hw
wf }kfcf bowzyhcjo poy lh gobvckghgkc fmfgzk}h goc low
gkvjhjhcow pvfjf pfygkikywf fc }hykhw jkbfcwkocfw1 jfwjf lh
jfl oyjfchbkfczo coybhzk}o h lh }h pygzkgh#
Jkbfcwkc coybhzk}h# Fc Poyzvnhl, fl Jfgyfzo jf Lf{ c#
876/;; wkwzfbhzkqh lhw jkwpowkgkocfw lfnhlfw ftkwzfczfw fc
bhzfykh jf yflhgkocfw fczyf lh Hjbkckwzyhgkc { lowgkvjhjhcow { hmkybh lh kbpoyzhcgkh jf lh gobvckghgkc
hjbkckwzyhzk}h gobo vco jf low mhgzoyfw mvcjhbfczhlfw jf lh
8/6/2019 Comunicacin y Ciudadana en la Administracin Pblica Portuguesa
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bojfyckqhgkc hjbkckwzyhzk}h:# Poy wv phyzf, fc fl Pyonyhbh
jf Wkbplkmkghgkc Bvckgkphl, lh gobvckghgkc wf hpo{h fc
gvhzyo pklhyfw61 $k+ gvhlkmkghy { opzkbkqhy fl
mvcgkochbkfczo kczfyco jf low wfy}kgkow bvckgkphlfw5 $kk+
bfaoyhy lh pyfwzhgkc jf low wfy}kgkow h low bvcgkpfw { h
lhw fbpyfwhw fc zybkcow jf ghlkjhj { hggfwkiklkjhj5$kkk+
pyobo}fy lh kczfyhggkc fczyf lhw jkmfyfczfw
hjbkckwzyhgkocfw pilkghw5 { $k}+ goczykivky phyh yfmoyqhy
lh gkvjhjhch { lh ghlkjhj jf lh jfbogyhgkh#
Jkbfcwkc pygzkgh# Lh bh{oy gocgkfcgkh f kczfyw xvf lh HP
fbpkfqh h pyfwzhy h low wfy}kgkow jf kcmoybhgkc woc
hj}fyzkilfw fc lh wknvkfczf gkygvcwzhcgkh1 H phyzky jf8;;6, Kcmogkj= phwh h kczfnyhy vch ihwf jf jhzow fwpfgkhl
phyh lhw fbpyfwhw { vch jghjh bw zhyjf, fc 900=, chgf lh
Hnfcgkh Poyzvnvfwh phyh lh Bojfyckqhgkc Hjbkckwzyhzk}h
$HBH+, xvf zkfcf gobo pykcgkphlfw yfhw jf hgzvhgkc lh
Hjbkckwzyhgkc Flfgzyckgh, lh Wkbplkmkghgkc
Hjbkckwzyhzk}h { Yfnvlhjoyh, lh Wkbplkmkghgkc Bvckgkphl,
lh Plhckmkghgkc { Nfwzkc jfl Gocogkbkfczo { lh Nfwzkc {
Ftphcwkc jf lh Yfj jf Jkwzykivgkc jf low Wfy}kgkow
Pilkgow jf hzfcgkc h low gkvjhjhcow { h lhw fbpyfwhw# Goc
vch }kwkc jf hggkc pyomvcjhbfczf gfczyhjh fc fl
Gkvjhjhco, lh Hnfcgkh HBH oynhckqh wv kczfy}fcgkc bfjkhczf
pykcgkpkow jf golhioyhgkc f kczfyghbiko, jf wkbplkmkghgkc
{ jf kcco}hgkc, fc lh gocgyfzkqhgkc jfl ghbiko jf lh
hjbkckwzyhgkc, zhczo fc fl plhco kczfyco gobo fc wv
yflhgkc goc fl gkvjhjhco#
:Nochl}fw, Fjvhyjh# Gkjhjhckh ch wogkfjhjf jh kcmoybho f jo ykwgo1jh hclkwf wogkhl hclkwf jow Jkyfkzow, fc ]kfnhw f Jkhw $gooyj#+Gkjhjhckh, Kczfnyho f Nloihlkqho, Lkwioh, Gflzh, 9000,9>0#6Pyonyhbh Wkbplft Hvzyxvkgo1 Xvhczo bhkw pfyzo, bfldoy, Wfgyfzhykhphyh h Bojfyckqho Hjbkckwzyhzk}h, 9004#=Wkwzfbh kczfy"jfphyzhbfczhl jf kcmoybhgkc hjbkckwzyhzk}h h lowvwvhykow jf low wfy}kgkow pilkgow $Kcmogkj+#
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8#9# Lh zfcjfcgkh fcjnfch jf lh Hjbkckwzyhgkc
Fwzh lnkgh jf mvcgkochbkfczo, xvf pvnch kczfychbfczf goc
vch lcfh jf zyhihao jfwhyyollhjh poy fbplfhjow pilkgow,
wf yfpyojvgf fc fl wfco jf vc wkwzfbh ynkjo { afyyxvkgo
xvf pyopkgkh vch bkyhjh dhgkh jfczyo jf zojow low flfbfczow
xvf lh gocmknvyhc# Hw, lh Hjbkckwzyhgkc fc wv gocavczo wf
gocwzkzv{f fc vc bkgyovck}fywo hvzcobo jf lh wogkfjhj, xvf
h wv }fq }h nfcfyhcjo fwphgkow fwzhcgow $Pfzfyw, 9000+#
Fwzh hgzkzvj kczfy}kfcf fc fl plhco kcwzkzvgkochl fc lhw
}fyzkfczfw ftzfych "kncoyhcjo h lhw jfbw { pfyjkfcjo
pfywpfgzk}h woiyf lh wogkfjhj " f kczfych lowjfphyzhbfczow, lhw jkyfggkocfw, low wfy}kgkow, lhw
wfggkocfw { lhw vckjhjfw wf oi}khc o hpfchw goopfyhc fczyf
w# Lh kcmoybhgkc vzklkqhjh co wvflf wvpfyhy fl hwpfgzo
opfyhgkochl# Hw, low hwpfgzow zgzkgow { fwzyhznkgow
pfybhcfgfc kchgzk}ow# Jf fwzf bojo, kcwzkzvgkocfw gobo lh
hjbkckwzyhgkc pilkgh xvf moybhc phyzf jf lh wogkfjhj, lh
yfpyfwfczhc, jkyknfc { nfwzkochc fl kczfyw nfcfyhl, zkfcf
vch zfcjfcgkh h hlfahywf phyh gocwzkzvky vck}fywow wkc lh
wvmkgkfczf gocftkc goc lh gkvjhjhch>#
8#7# Dhgkh vch cvf}h gvlzvyh jf lh kcmoybhgkc
Fc fl bhygo jfwgykzo, lhw powkiklkjhjfw jf jfwhyyollhy vch
gobvckghgkc wf yfjvgfc pfyo, hl bkwbo zkfbpo, fl xvf wf
dhnhc fmfgzk}hw yfwvlzh phyzkgvlhybfczf cfgfwhyko# Phyh lh
goyyfgzh nfwzkc polzkgo"hjbkckwzyhzk}h jf low hwvczow
pilkgow fw kcjkwpfcwhilf yfgocogfy fc zojo wv wfczkjo h lhgkvjhjhch kcjk}kjvhl { golfgzk}hbfczf" gobo fl pykcgkphl
jfwzkchzhyko jf wv hgzk}kjhj# Jf pogo wfy}kyh wkbplkmkghy
> Lh kcmo"kcglvwkc / Kcmo"ftglvwkc fw vc pyoilfbh vck}fywhl fc lhgocwzyvggkc jf lh wogkfjhj jf lh kcmoybhgkc, wkfcjo lhw hwkbfzyhwyfnkochlfw { loghlfw, phyzkgvlhybfczf cozoykhw fc Poyzvnhl#
8/6/2019 Comunicacin y Ciudadana en la Administracin Pblica Portuguesa
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pyogfwow { pyogfjkbkfczow wk low gkvjhjhcow co zv}kfyhc
gocogkbkfczo jf fllow o h fllow co wf hjdkfyfc,
pfywkwzkfcjo fc lh yfpfzkgkc jf lhw }kfahw yvzkchw fc xvf
goczkchc h gocmkhy# Fc fwzf wfczkjo, lh HP dhiyh jf
gvbplky fc wv hpfyzvyh goc lhw pyfbkwhw jf }fyjhj
$gobpyobkwo goc lh yfhlkjhj+, yfgzkzvj $gobpyobkwo goc lh
wogkfjhj { wvw coybhw+ { }fyhgkjhj $gobpyobkwo jf lh HP
gocwkno bkwbh+# Goc fwzhw pyfbkwhw, lh polzkgh fwzhyh
}kcgvlhjh h lhw ftknfcgkhw jf lh zkgh { lh gvlzvyh
gobvckghzk}hw#
KK# ]hw jf Hgzvhgkc gobvckghzk}hKK#8# Lh gooyjkchgkc nloihl
Lh bhzfykhlkqhgkc jfl pykcgkpko gobvckghzk}o }fcjyh jf lh
pvfwzh fc bhygdh jf vc wkwzfbh jf kcmoybhgkc nloihl,
fcghynhjo jf kbpvlwhy { gocgyfzhy lh polzkgh jf
gobvckghgkc jfl Pyonyhbh Wkbplft Bvckgkphl# Fc wzh lh
mvcgkc jf gobvckghy fw vc gocwzkzv{fczf fwfcgkhl jf wv
pyopkh hgzk}kjhj1 lh jf wkbplkmkghy lh pyfwzhgkc jf
wfy}kgkow jf low Bvckgkpkow h lh gobvckjhj# Poy fwzh yhqc
yfwvlzh hc bw cfgfwhyko fl xvf wf zyhihaf goc vch
pfywpfgzk}h nloihl# Wvw fafw pykbfyow phwhc poy vch
fwzyhzfnkh nfcfyhl { gobphyzkjh poy low bvckgkpkow, hw
gobo poy lh godfyfcgkh jf low wfczkjow zyhcwbkzkjow jfwjf
lh Kcwzkzvgkc $gvlzvyh goypoyhzk}h+#
Fl Pyonyhbh Wkbplft Bvckgkphl wf gooyjkch fc jkmfyfczfw
ck}flfw1 $8+ vch gooyjkchgkc bvckgkphl jf lhw bfjkjhw jfwkbplkmkghgkc pyopvfwzhw poy low yfwpfgzk}ow wfy}kgkow,
poy low ynhcow gobpfzfczfw jf low h{vczhbkfczow { poy wvw
bvcgkpfw, goc pojfyfw jf wflfggkc, wkwzfbhzkqhgkc,
hnyfnhgkc { yfmoybvlhgkc jf pyopvfwzhw5 $9+ Vch
gooyjkchgkc jf lhw bfjkjhw kczfywfgzoykhlfw f
8/6/2019 Comunicacin y Ciudadana en la Administracin Pblica Portuguesa
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kczfybvckgkphlfw, jf hgvfyjo goc low bojflow h jfzfybkchy
ghwo h ghwo, zfckfcjo fc gvfczh lh powkgkc jf ghjh vco jf
low phyzkgkphczfw fc fl pyogfwo jf wkbplkmkghgkc5 $7+ vch
gooyjkchgkc jfl pyonyhbh fc wv gocavczo#
KK#9# Lh gobvckghgkc kczfych# Wv bhygo jf hgzvhgkc fw lh
pyopkh Oynhckqhgkc1 fl bvckgkpko# Fl oiafzk}o pykoykzhyko
gocwkwzf fc bfaoyhy fl mvcgkochbkfczo jf lh oynhckqhgkc jf
hgvfyjo h wv ghygzfy pilkgo1 jf wfy}kgko h lh gobvckjhj#
Lh kcmoybhgkc dh jf fczfcjfywf gobo vc yfgvywo jf pykbfy
oyjfc phyh lh nfwzkc jf lh oynhckqhgkc { jf wv
mvcgkochbkfczo kczfnyhl# Fl jkwfo { lh pvfwzh fc pygzkgh
jf vc wkwzfbh jf kcmoybhgkc phyzkyh hw jf vc cvf}ophyhjknbh, fc fl gvhl lh oynhckqhgkc wfyh gocgfikjh gobo
vc wkwzfbh jf kcmoybhgkc xvf gocavnhyh zojow low hwpfgzow
kcmoybhzk}ow1 fl opfyhzk}o"kcwzyvbfczhl, fl zgzkgo { fl
fwzyhznkgo, goc fl hpo{o jf lhw cvf}hw zfgcolonhw
kcmoybhzk}hw#
KK#7# Lh gobvckghgkc ftzfych# Fl Wkbplft bvckgkphl fw vc
}fdgvlo kbpoyzhczf jf gobvckghgkc { jf jk}vlnhgkc jf lhw
hggkocfw jf wkbplkmkghgkc jf low bvckgkpkow phyzkgkphczfw#
Lh pyo{fggkc kcwzkzvgkochl jf lh hjbkckwzyhgkc bvckgkphl
gocavnh jow nyhcjfw oykfczhgkocfw# $8+ Lh jkyknkjh h low
kczfnyhjow fc fl wkwzfbh1 gkvjhjhcow"goczykiv{fczfw {
hnfczfw pyojvgzoyfw jf ykxvfqh# $9+ Lh fcmoghjh woiyf low
hnfczfw hafcow hl wkwzfbh1 wfgzoyfw xvf dhc jf yfgkiky jf
lh hjbkckwzyhgkc bw jf lo xvf pvfjfc jhy#
KKK# Lh gobvckghgkc gobo ihwf phyh vch nfwzkc jfbogyzkgh
Fl pykcgkpko jf lh gobvckghgkc { jfl jklono wogkhl wf
gocwzkzv{f gobo vch jf lhw ihwfw pygzkghw xvf nvhc lhw
hgzvhgkocfw jf lh hjbkckwzyhgkc pilkgh loghl# Fl Pyonyhbh
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Wkbplft Bvckgkphl Xvhczo bhkw pfyzo, Bfldoy gocwzkzv{f vc
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hjbkckwzyhzk}h jfwhyyollhjh fc low bvckgkpkow poyzvnvfwfw#
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lhw cfgfwkjhjfw jf low glkfczfw {h xvf lf kczyojvgfc gobo
phyhjknbh { plhczfhc zgckghw gobo fl pyfwvpvfwzo poy
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xvf hcdflh#
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lfnkzkbkjhj jfbogyzkgh goc lh jkmfyfcgkh jf xvf woc low
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