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Ca pturing the b enefits of c ollab oration in your orga nisationwww.thecmbok.com @thecm bo kAll rights reserve d
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How d o w e m a ke e volution a p a rt of the soc ia lframework?
3.0The internet of things
GamificationG
Workforce AutomationWirearchy
Online
Dynami
Global shift
FRAMEWO
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Architect Soc ia l Ec osystems to ha nd le ea c h sta g e ofevolution
Govern Soc ia l Ec osystems to c ontinuously sup p ortstra teg ic g oa ls, sc a le and imp rove
Struc ture your orga nisa tion to ma nag e the e c osystemone p lan
Evolve your orga nisa tion to ga in c om p etitive a d vant
through Big Da ta a nd Op en Orga nisa tionAll rights reserved
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The Virtuous Circ le
Continuous ImpKPIs, Analytics, HealListening, SentimentBusiness AnalysisImpact Analysis
Goal SettCultural AsseVisionGoal Mappi
Success MapCollaboration Strategy,Roadmap & PlansFuture State Value CalculationsTechnical and Process RoadmapImplementation Plan
Adoption & Change PlanCommunications PlanSupport Plan
Implementation &ExecutionBrandingCommunicationsTechnical ExecutionSeeding
Governance & OperationsOwnershipSupport StructuresMaintenancePortfolio ManagementChange Management
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2
3
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FRAMEWORK
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HR
Sales
FinanceCustomer
Partners
Organisation
Stakeholders
Designed with the whole Soc ia l Ec osystem in m ind ...
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...to sup p ort b uild ing strong found a tions
Architect for your scenario
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Where do I start?
There is so much information, how do I findwhat is pertinent to me?
Who should I connect w
What if the expertise locator results in too manyrequests for assistance? What if someone I am notpaid to help requests my time?
What is the value for
What type of post is appropriablog about? Can I question thesuperiors in the hierarchy?
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Cha nge Ma nag em ent Plans...
Make Change StickOngoing Communications and TrainingPlansContinued success measurementLessons Learned ReviewPublish Successes/ Best Practices
Embed into CultureReward and recognize behaviourchangeContinue to update trainingLeadership team to lead by exampleMeasure results
Mobilize the OrganizationProvide training/documentation
Align specific Training by roleProvide guidance, support for CommunityOrganisers/sponsors
Create Short-Term WinsHighlight successful pilot communitiesCommunicate successes
Create Sense of UrgencyWhy This / Why NowStakeholder identificationShow where we are headed (Plan) proven by
Pilot
Build Leadership TeamFormalize leadership team and their role wormigration team
Get the Vision RighCreate WIIFM by role (keyValidate business process cValidate success goals
Communicate for BuLeadership led communicatioCommunications to:
Community OrganizCommunity Member
Communicate WIIFMs, Traindates, process
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...foc used on a p rog ression throug h the Ec osystem
Organisational Interaction
cross-hierarchical collaboration
Operational Interactioncross-functional collaboration
Partner Interactionb2b collaboration
Cuscust
Progression through collaboration zonesachieves synergetic leaps in benefits
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In o ther word s
Build on a strong,unified infrastructure
That supports futurecomplexity
Enabling Networks That wonto suppo
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Growth or evolution expo ses weak found a tions
HR
Sales
Finance
HR
Sales
Finance
Partners
Organisation
CustomStakeholders
Year 1 Year 3Year 2 Year 4
Siloed pla Differing Duplicate
Duplicate Permissio
Stranded cu Unmonitore Negative se
Lack of activeengagement
Security breaches
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What is the process to grant access to collaborationor community creation?
What policy governs collaboration? How do weincorporate this into company culture?
What happens to collaboration assetsleave the company?
What about when the business environmentchanges? How do we restructure our ecosystem?How do we delete and merge areas ofcollaboration?
Who owns such an open system?managed and maintained?
How do we scale to monitor andcollaboration channels? What hastart to shift to video?
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Portfolio Ma nagement & G ove rnanc e Pla ns
Produce BusinessAnalysis Reports
Strategic & Cultural Map
Create the supresourcing ecadence
Customise the MetricsFramework
Determine the entities &algorithms
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3
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Swimlane DiagramsCreate the Ownership Model
RASCI
2 Create the decientities and c
OperationaliseMap the goals to the maturity
model
Correlate Goals / Model toMetrics
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Methodologies
2.
Products &Tools
3.
KnowledgeManagement
4.
Me tric s Tec h Sup p
C ha rte r
Predict ive AdoptionGuide & Plan
Best Prac ticeDatabase
Close Out Memo &Survey
M ethodo logy
Rep ositories (Memo ry) Reference Materials
Proc ess Improvement
Customer HealAlgorithms
CHI Reports
Dashboards
5. Co a c hing / Best Pra c tices / Knowled ge Tra nsfer
1. Portfolio Manageme nt(Definitions, Cadence, Guides, Roles & Resp, Governance )
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In-house sp ec ia lised tools a nd mod els
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Co- 10- 90
20%
Communities
95%
5%
75%
25%
Curren t Sta te20,000+ Collaboration Vehicles
FuAl
Ma nag ed Portfolio200+ Com munities
- Posts- IM- Email- Mailers- Wikis- External
Twitt er Fac ebook
Linked in - Telep resenc e- Phone calls- Online meetings
- Communities- Connections- IM
- IM- Phone ca lls- Telep resenc e- Online meetin- External (FB, et
Posts
IM
Mailers
Wikis
Twitt er
Fac ebook
Linked in
Telep resenc e
Phone ca lls
Online mee tings Forma l strate gicinput/guide fromReview Boa rd
H e r e
i s
w h e r e w e a r e
Collab ora tion Portfo lio
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Community ManagerExpert
Customer
PartnerPortfolio
ManagerRevie w Board
CO LLABORATION M Charters, Ad op tion Prioritisation; supp Ga thering Dashbo
Collaboration anal Use Case modellin
ma nag eme nt plan Imp lementa tion o
terminology(Priority, Lifec yc leetc)
Training & c oa c hi
PORTFOLIO MANAGEMENT Portfo lio Proc esses Information Architecture Strategic Portfolio A d op tion Plan Ba lanc ing Portfolio (Ca teg orising,
Prioritisa tion, Typ ing) Monitoring of hea lth Strategic CM assignme nt & sup p ort
levels Definition of sta nd a rd s (terminolog y
etc)
Imp leme ntation of G overnancesteps (meetings, activities)
REVIEW BOARD Sp onsors of the m ana ge d p ortfolio
initiative Provide the strategic input Com munica te strate gy, priorities Dec ide upo n to ols strate gies Mee t mo nthly as pa rt of the
gove rnanc e o f the p ortfolio
??
?A B
Co llab ora tion Portfolio Ma nagement
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CMO Director
Analytics
PortfolioAnalyst
AnalyticsTeam
Operations
CommunityPortfolioManager
CommunityManager 1
CommunityManager 2
CommunityManager x
ControSystem
ProfessionalDevelopment
Team
MethodolManag
Co llab ora tion Ma nagem ent O ffic e Struc ture
CMO Director
Analytics Operations
CommunityPortfolioManager
CommunityManager 1
CommunityManager 2
CommunityManager x
ContrSystem
ProfessionalDevelopment
Team
MethodoManag
PortfolioAnalyst
AnalyticsTeam
Reports to Strategic Planning
* Sit
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Inform
Disc uss
Execute
Sco ping
Onboarding
Established
Mature
Evolution
Com munities of interest Evolution of top ics
Private groups
Exec Communities Wikiped ia Style Top ic s Orga nisational Content
Program / Project / Workspa c e Prod uc t or Servic e R a nd D File Transfer Rep ository
Resourc e and Sup p ort Leve lling
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Ma turity Mo d el
Viral application toenablediscussionsacross functions
Directory 3.0offers
infrastructure ofexisting networksto the wholeorganisations
Structuring &governing tofocus activity onareas that mostbenefit thebusiness
Enabling ofcollaborativeworkstreams,scaling andleveragingcontent
Corporatelistening: MiningCommunity datato proactivelychange course
Evolution of theIntra-preneur
Access toExternal audience
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Portfo lio Job Role Guid es
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The C olla b ora tion Sta c k
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The C olla b ora tion Sta c k
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Co mmunity Hea lth Ind ex
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Tra in to de p loy
and manageSoc ia lEc osystems ineve ry sta ge ofevolution
Our Offering s
Consult to a ssist
implementationfirms in Pre Sa les,Pilot Planning,CMO & Portfo lioFramework
creation
Partner t
PortfolioDashboarPortfolio ARep orts (goa ls, hea
sentimentc ulture sh
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Tha nk you
Follow up info@thec mb ok.c om